Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

SXSW 2015 – Highlights

6,870 views

Published on

Daniel Rimoli, líder da Edelman Digital no Brasil e da área Digital e Criação na Edelman Significa, participou do SXSW Interactive 2015, um dos eventos mais importantes para profissionais de comunicação e marketing, que aconteceu em março, em Austin (EUA), e reuniu mais de 3.500 palestrantes e mais de 900 sessões. Nesta apresentação, Rimoli compartilha uma visão geral do evento e os principais destaques.

Daniel Rimoli, head of Edelman Digital in Brazil and leader of Digital and Creation at Edelman Significa, attended SXSW Interactive 2015 in Austin, TX and recorded more than 3,500 panel discussions and sessions. In this presentation, Rimoli shares an overview of the event and some highlights.

Published in: Technology, Business
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • I love you Ben you’ve literally saved my life! Lets just say I was in a lot of trouble financially until I found you.Now I’m in complete AWE every time I open my betting account it’s like the numbers aren’t real, that’s why I’m constantly withdrawing the cash lol.God bless you Ben! and thank you so much for allowing me access to this amazing service. ▲▲▲ http://t.cn/A6vAMxkY
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • There is a REAL system that is helping thousands of people, just like you, earn REAL money right from the comfort of their own homes. The entire system is made up with PROVEN ways for regular people just like you to get started making money online... the RIGHT way... the REAL way. ➤➤ http://t.cn/AisJWUCf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Get Paid To Manage Facebook Fan Pages! Facebook Fan Page Workers Required – Start Immediately. ♣♣♣ http://t.cn/AieX6y8B
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

SXSW 2015 – Highlights

  1. 1. Uma visão Edelman Significa + Edelman Digital
  2. 2. Um mundo de festivais
  3. 3. Espírito College
  4. 4. Muita coisa • Quase 50 mil pessoas inscritas (fora as milhares não inscritas) • Cerca de 80 países • Mais de mil bandas • Mais de mil palestras • Centenas de eventos, almoços e happy hours • Em música, mais de 28 mil participantes
  5. 5. Em todas as partes • Ruas • Festas • Happy hours • Palestras • Shows
  6. 6. Diversas #SXSW
  7. 7. Uma estrutura muito dispersa
  8. 8. E sim, algumas preparos são importantes • 4 horas para preparar o short list de palestras • Mesmo assim, na hora H muitas decisões acontecem pela logística ou pela casualidade • Plano B sempre é necessário, cuidado com títulos bombásticos • Evite painéis com mais de 3 pessoas sentadas e algumas delas vindas de empresas • Muito cuidado com as festas • Os grupos ajudam muito assim como as trocas de evernotes • Os livros também • Transporte até downtown é sempre um empecilho
  9. 9. Todo mundo quer se promover. E dar o seu “pitaco”
  10. 10. Algumas impressões sobre 2015
  11. 11. Principais observações • O pós data: Muitos dados e algoritmos • O fim da interface como conhecemos, e a nova forma de interação humana com dispositivos tecnológicos • Especulações filosóficas: O que vai acontecer com tudo isso? Carros? Impressoras 3D? IoT? Movimento Makers?
  12. 12. Principais observações • Novas gerações: os "native digital mobile” • Content Marketing: poucas novidades no front • A explosão do Meerkat e a discussão sobre streaming • O Brasil cresceu na feira, em participantes e em palestrantes • Muito mais gente que o ano passado • E muita expectativa nos novos produtos, como Mobile Payments
  13. 13. 1. IoT + Wereables + Big Data + Algoritmos = Inteligência Artificial
  14. 14. Internet of Things • Inteligência artificial e Big Data • A relação que temos com as coisas (abrir a porta de casa, por exemplo) • O objetivo não é simplesmente hardward, mas os serviços que queremos: a pessoa no meio. As pessoas querem o controle • Impactos nas indústrias de seguros, bancárias, • E porque não, na economia mundial (caso da indústria de bens baratos)
  15. 15. 2. Content Marketing + Branded Content = Automatizada 100%
  16. 16. Mashable + 360i • “Going Viral: The Science of Predicting the Web” • O poder do algoritmo e do real time • 3 histórias do Mashable são compartilhadas por segundo • A homepage é totalmente automatizada • Viral: é a diferença entre planejar e estar preparado • A diferença entre Right Time MKT de Real Time MKT • Conteúdo como snacks, fisgando para o consumidor ir para o segundo passo
  17. 17. 3. Economia criativa + Empreendedorismo = Novidades
  18. 18. Biz Stone
  19. 19. SXSW Teens talk • Não querem ser tratados como crianças: gostam de conteúdo, mas têm pouco tempo para internet • Querem (e conseguem) customizar TUDO • Não usam o Facebook (simplesmente porque não têm mais nenhum amigo lá). Entram para falar com a família e acessar o Spotify • Usam Evernote com os professores • Google+ Hangouts • Inúmeros usuários • Gramática nova: não é sinal de personalização, é rapidez mesmo • Pagamentos, um dos maiores problemas • Não escutam rádio e sim SoundCloud • Usam muito o reddit
  20. 20. Beacons • Estímulo de networking • Conexão em eventos • Conexão entre beacons e vestíveis: In-app financial transactions (Uber experience)
  21. 21. Onde se aprende
  22. 22. 1. Trade Show Países mostram sua cara de inovação Pequenas startups mostram como as tendências podem realmente ser aplicadas.
  23. 23. 2. Conversas, conversas e conversas
  24. 24. 3. WhatsApp e Facebook Groups
  25. 25. 4. Startups
  26. 26. E também as experiências de marca

×