Successful Market Entry: Know your Market, Build Trust, Engage Smartly

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Edelman’s research, stakeholder engagement and trust-based approach, diverse offerings, and global reach combined with local know-how helped these companies enter some of the world’s most promising markets.

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Successful Market Entry: Know your Market, Build Trust, Engage Smartly

  1. 1. Image Copyright Gala_Kan, 2012. Used under license from Shutterstock.com
  2. 2. CASE STUDY: Re-Engaging the U.S. Market Edelman helped a global mining and mineral company looking to re-enter the United States after a sustained absence. Through detailed research, one-on-one stakeholder interviews and a smart strategy, we helped create an engagement plan that resulted in successful entry into several key U.S. locations. 2Image Copyright S.Borisov, 2012. Used under license from Shutterstock.com
  3. 3. CASE STUDY: Sector Expansion in the Middle East Edelman helped a Turkish construction company expand into two middle eastern countries and two global industry sectors. Edelman did in-depth stakeholder research and interviews, rebranded them and created a comprehensive plan. 3Image Copyright Rick S, 2012. Used under license from Shutterstock.com
  4. 4. CASE STUDY: Research and Analysis for Multiple Market Entry For a major sovereign wealth fund, Edelman produced detailed quantitative and qualitative Landscape Reports and strategic recommendations for local, on-the-ground implementation in multiple countries, providing insight into business, culture and politics to help with their country market entries. Furthermore, we worked with the fund to develop an overall market-entry communications approach with internal processes and procedures.Image Copyright Rechitan Sorin, 2012. Used under license from Shutterstock.com
  5. 5. We’ve Been There Before…Image Copyright Albie Venter, 2012. Used under license from Shutterstock.com

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