Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
When All Media Is SocialNavigating the Future of CommunicationsRichard Edelman, CEO, Edelman Worldwide
Click here to view video
• “Public Relations is the  number one driver of  revenue for Adobe, as  articles prompt searches,  which lead to visits t...
Government                                   Business        François Hollande becomes the               Jamie Dimon testi...
Convene Communities and Grab theLicense to Lead
Five Media Trends to WatchKey disruptions reshaping how news is produced,distributed, consumed and monetized.
New Social Giants Are Emerging
Sponsored Story in NewsfeedPaid Media Now Amplifies Social
Search is Morphing with Social
A HuffPo  ListicleAmplification Now Trumps Circulation
Visual Storytelling is in Renaissance
Slideshow on Microsoft’s New Tablet
Three Ways Forward for PREssential strategies for tomorrowscommunicators.
L   e            L   a            e   n            a                n   F   o            B   r            a   w           ...
Infographic on Trust in Mobility
Be Rational and Emotional
Click here to view video
Dig the Data
4 Communications “Musts”:•   Social Engagement•   Understanding data•   Emotional Intelligence•   Visual Storytelling
Photo by El                                                       Struthio  "Our remedies oft in ourselves do lie, which w...
When All Media is Social: Navigating the Future of Communications
When All Media is Social: Navigating the Future of Communications
When All Media is Social: Navigating the Future of Communications
When All Media is Social: Navigating the Future of Communications
Upcoming SlideShare
Loading in …5
×

When All Media is Social: Navigating the Future of Communications

2,982 views

Published on

Presentation by Richard Edelman, CEO, Edelman Worldwide at the 2012 Edelman Academic Summit on June 21, 2012

Published in: Technology, Business

When All Media is Social: Navigating the Future of Communications

  1. 1. When All Media Is SocialNavigating the Future of CommunicationsRichard Edelman, CEO, Edelman Worldwide
  2. 2. Click here to view video
  3. 3. • “Public Relations is the number one driver of revenue for Adobe, as articles prompt searches, which lead to visits to our website. PR is the most efficient and best way to immediate awareness.” Ann Lewes - CMO, Adobe
  4. 4. Government Business François Hollande becomes the Jamie Dimon testifies before 24th President of France Congress about JPMorgan’s $2 billion+ loss on risky trades Scott Thompson resigns as CEO of Antonis Samaras, head of the New Yahoo Inc. after exposure of botched Democracy party, wins election in Greece academic records on resumeDistrust in Institutions
  5. 5. Convene Communities and Grab theLicense to Lead
  6. 6. Five Media Trends to WatchKey disruptions reshaping how news is produced,distributed, consumed and monetized.
  7. 7. New Social Giants Are Emerging
  8. 8. Sponsored Story in NewsfeedPaid Media Now Amplifies Social
  9. 9. Search is Morphing with Social
  10. 10. A HuffPo ListicleAmplification Now Trumps Circulation
  11. 11. Visual Storytelling is in Renaissance
  12. 12. Slideshow on Microsoft’s New Tablet
  13. 13. Three Ways Forward for PREssential strategies for tomorrowscommunicators.
  14. 14. L e L a e n a n F o B r a w c a k r dShow and Tell
  15. 15. Infographic on Trust in Mobility
  16. 16. Be Rational and Emotional
  17. 17. Click here to view video
  18. 18. Dig the Data
  19. 19. 4 Communications “Musts”:• Social Engagement• Understanding data• Emotional Intelligence• Visual Storytelling
  20. 20. Photo by El Struthio "Our remedies oft in ourselves do lie, which we ascribe to heaven; The fated sky gives us free scope, only doth backward pull our slow designs when we ourselves aredull…Impossible be strange attempts to those that weigh their pains in sense, and do suppose what hath been cannot be." William Shakespeare

×