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Brand innovators win if they Innovation and the Earned Brand

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Brand innovators win if they power peer conversations
Percent who agree with each statement:
“Our unique asset is
our host community.”
Nathan Blecharczyk,
founder of AirBnB
“Our next innovation is
introducing a peer to peer
platform so that our private
car owners in Europe can
share their cars.”
Tina Muller, CMO, Opel
Q36. How much do you agree or disagree with the following statements?
The Earned Brand | Edelman 2015 | pg 26
67%
I trust a brand more if it
encourages me and other
customers to review its
products and services
I trust a brand more if I
find it easy to review its
products and services
64%

Published in: Business
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