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GLOBALEDELMANS 13TH ANNUAL SURVEY, LARGEST GLOBAL EXPLORATION OF TRUST                 ONLINE SURVEY                      ...
EDELMAN TRUST BAROMETER IN RETROSPECT    2013   CRISIS OF LEADERSHIP    2012   THE FALL OF GOVERNMENT    2011   RISE OF AU...
TRUST 2013    THE STATE OF TRUST         FINANCIAL AND BANKING INDUSTRY DEEP DIVE                    CRISIS OF LEADERSHIP ...
STATE OF TRUST
EDELMAN’S TRUST INDEX: AFTER A YEAR OF HIGH DISTRUST IN 2012,              SHIFT BACK TO NEUTRAL IN 2013                  ...
LOWER TRUST AMONG GENERAL POPULATION THAN INFORMED PUBLICS                                             2013               ...
TRUST ON THE RISE ACROSS INSTITUTIONS, BUT WEAK INTENSITY PERSISTSTRUST IN INSTITUTIONS    TRUST A GREAT DEAL             ...
MOST INSTITUTIONS SEE RETURN TO 2011 HIGHS; GAP BETWEEN BUSINESS AND GOVERNMENT NEARLY AS WIDE AS IN 2007 TRUST IN INSTITU...
BUSINESS TRUSTED MORE THAN GOVERNMENT IN      16 OF 26 MARKETS SURVEYED      TRUST IN BUSINESS VS. GOVERNMENT             ...
TRUST IN BUSINESS VS. GOVERNMENT – HEAT MAP     TRUST BUSINESS OVER                                                       ...
CORRUPTION/FRAUD IS A KEY REASON FOR DISTRUST IN BUSINESS AND GOVERNMENT,      INCOMPETENCE IS A LEADING FACTOR FOR GOVERN...
SLIGHT UPTICKS IN MANY SCORES, FINANCIAL SERVICES AND BANKS REMAIN       LEAST TRUSTED       TRUST IN INDUSTRIES          ...
CANADA, GERMANY, SWEDEN HEADQUARTERED COMPANIES MOST TRUSTED –EMERGING MARKETS STILL LAGMOST TRUSTED NATIONAL IDENTITY FOR...
DEVELOPED COUNTRY HQS ARE GLOBALLY ACCEPTED, WHILE EMERGINGHQS HAVE HIGH TRUST DISCOUNT IN DEVELOPED MARKETSDEVELOPED VS. ...
CULTURAL DIVIDE: SMALL BUSINESS TRUSTED MOST IN WEST;WHILE BIG BUSINESSES ON TOP IN EMERGING ECONOMIESTRUST IN DIFFERENT T...
NGOS REMAIN MOST TRUSTED INSTITUTION;        FOUR OUT OF FIVE MARKETS WITH HIGHEST TRUST IN APAC REGION        TRUST IN NO...
STEADY GROWTH IN TRUST IN MEDIA OVER TIME;      RESULT OF DIVERSIFICATION OF OPTIONS AND STRONG COVERAGE OF SCANDALS      ...
MAINSTREAM MEDIA REIGNS IN DEVELOPED MARKETS,EQUIVALENCE AMONG SOURCES IN EMERGING MARKETSYOUTH TRUSTS, OLDER GENERATIONS ...
SKEPTICISM AND DISPERSION REQUIRES REPETITIONMAJORITY NEEDS TO HEAR COMPANY INFORMATION 3-5 TIMES TO BELIEVE MESSAGES     ...
BANKING AND FINANCIAL SERVICESDEEP DIVE
SEVERE DROPS IN TRUST IN BANKS OVER FIVE YEARS, 2/3 OF MARKETS NOW       BELOW 50% TRUST LEVEL       INDUSTRY SAW BOTTOM I...
BANKS PERFORMANCE REPORT CARD                                                                                             ...
TRUST DEFICIT IN BANKS LINKED TO CULTURE WHAT DO YOU THINK IS THE BIGGEST CAUSE OF THESE SCANDALS? (ASKED OF RESPONDENTS W...
GLOBALLY, 63% SAY BANKING AND FINANCIAL SERVICES BEHAVIORS              ARE COMMON ACROSS ALL BUSINESS         “Make no mi...
CRISIS OF LEADERSHIP
TRUSTED SOURCES ARE EXPERTS AND PEERS   CREDIBLE SPOKESPEOPLE                                           2012              ...
TRUSTED SPOKESPEOPLE SOLIDIFYING RANK ORDERCREDIBILITY OF SPOKESPEOPLE – INFORMED PUBLICS AGES 35-64        An academic or...
MAJORITY OF MARKETS FIND BOTH GOVERNMENT AND BUSINESS LEADERS         BELOW 50% IN THEIR CREDIBILITY RATING         2013 C...
CRISIS IN LEADERSHIP – TRUST IN ETHICS AND MORALITY VERY LOWTRUST BUSINESS AND GOVERNMENT LEADERS TO DO THE FOLLOWING:    ...
LEADERSHIP TRUST GAPGAP IN TRUST IN INSTITUTION VS. TRUST IN LEADERSHIP                           Trust in Business       ...
TRUST BUILDING
16 ATTRIBUTES TO BUILDING TRUST                                ENGAGEMENT                                  LISTENS TO CUST...
HOW WE HAVE EVOLVED…NOW THE ATTRIBUTES CAN BE GROUPED   INTO 5 DISTINCT CLUSTERS          Edelman Trust Barometer’s       ...
TRUST BUILDING ATTRIBUTES – LARGE GAP IN EXPECTATION VS. PERFORMANCE       BUSINESS IMPORTANCE VS. COMPANY PERFORMANCE    ...
INFLUENCER MESSAGE MAPPING                                                                                                ...
THE WAY WE WERE     PYRAMID OF            CEO      INFLUENCE                        GOVERNMENT               “As the circl...
THE NEW DYNAMIC: THE DIAMOND OF INFLUENCE                             CEO     PYRAMID OF           GOVERNMENT             ...
MAJORITY OF MARKETS FIND BOTH
MAJORITY OF MARKETS FIND BOTH
MAJORITY OF MARKETS FIND BOTH
MAJORITY OF MARKETS FIND BOTH
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MAJORITY OF MARKETS FIND BOTH Global Deck: 2013 Edelman Trust Barometer

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MAJORITY OF MARKETS FIND BOTH GOVERNMENT AND BUSINESS LEADERS BELOW 50% IN THEIR CREDIBILITY RATING 2013 CREDIBILITY OF CEOS VS. GOVERNMENT OFFICIALS/REGULATORS CEO Credibility Government official or Business leaders trusted less than regulator Credibility 50% in 16 of 26 markets Government leaders trusted less than 50% in 21 of 26 markets 73% 70% 62% 60% 55% 54% 54% 55% 56% 55% 56%50% 52% 52% 54% 52% 48% 48% 47% 45% 43% 45% 41% 42% 41% 40% 38% 39% 37% 36% 36% 36% 37% 36% 37% 35% 35% 35% 32% 34% 34% 31% 32% 27% 28% 27% 23% 25% 25% 26% 22% 22% 22% 18% 15% Q130-143. [TRACKING] (Credibility of CEOs and Government officials/regulators) Below is a list of people. In general, when forming an opinion of a company, if you heard information about a company from each person, how credible would the information be--extremely credible, very credible, somewhat credible, or not credible at all? (Top 2 Box, 29 Very/ Extremely Credible) Informed publics ages 25-64 in 26 -country global total and across 26 markets (only spokespeople tracked from 2012 to 2013 included in analysis)

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  • Trust is the foundation for a civil society not only for business.
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  • Do you remember when you were a kid, and each time that you went to the store with your mom you would hurry coming from the parking lot to get in front of her so that you could open the door for her, hold it until she walked through?

    How about each time that you and your wife or girlfriend are walking to the car to go somewhere, and you open the door for her and make sure she has a pleasant time in getting into the vehicle, and she is seated safely with her seat belt properly adjusted and fastened?

    To me, these are some of the basic qualities that describe the integrity, motive, and intent of a person with which their life, and all that they do in it will be measured against.
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  • 'declaring our intent' as stated by Steven M. R. Covey in his book 'The Speed Of Trust' is important, and becoming more of a necessity each day with our use of and dependence on technology.

    Take for instance growing a social media network, how many friends or connections do you have? How many of them would you recommend or endorse? Do you have any friends or connections that you have endorsed who haven't endorsed you back? Do you have any friends or connections that have endorsed you and you have not endorsed them back? If the answer is yes, is it because you think or assume that they may not be trustworthy enough to receive their endorsement, or that maybe they think or assume that you may not trustworthy enough to receive their endorsement, or another factor relating to competition maybe, or could it be because you or they just have been too busy and swamped in work to get to it, or maybe just forgot? Does this, would this, or could this cause a difference in your perception of their intent? If this happened to me, I would try communicating with them in a non-confrontational way to gain some insight into any questions that I may have regarding how they view my integrity, and their perception of my intent in my effort to eliminate any and all assumptions that I may have, and look to discover areas that other people found to be unpleasant or lacking of trust to see if there was a way for me to identify with their assessment, and to work on changing it for the better if necessary for my growth as a person and a professional.

    Surely you cannot endorse, or recommend someone that you don't know for a skill, or their integrity if you have never Seen or Witnessed their behavior and results because that would degrade your integrity and credibility for doing so, and possibly cause injury or harm of some type to others who trusted and found sufficient Merritt in your endorsement to also trust that same person. And with the fast-pace business practices aimed at growth and expansion these days, and with speed becoming the new required talent for survival and prosperity in the workplace and marketplace, is it possible that we could be beginning to degrade our trust and possibilities of success for 2014 by collecting so many on-line friends and connections, accepting them as such and then not trusting them because we don't know them?

    What is our intent for collecting so many friends and connections anyway? Would we like to have them there for a particular reason, and does our reason for it involve our possibilities of success as a whole unit or team of professionals for a great good?

    I have never had the opportunity to meet or communicate with Mr Steven M. R. Covey, however I would like to recommend his book 'The Speed Of Trust' because reading his book is changing my life and, and I have invested some time to look into what he has done in his career and made my best effort to assess results of his hard work, and asked others who know of him and his work for their perception of his intent and why they felt the way they did about it to conclude that I trust him.

    You may be wondering what my intent is for writing and sharing this information, my opinions and my thoughts, so I would like to share with you that my intent is to continue my growth toward learning to give my trust to people, businesses, educational and government institutions, and gaining trust from from them in my integrity, and in my ability to assist them in becoming as successful as possible at helping to make others as successful as possible, because that is what will also help me to be successful as a person, and as a professional.

    Thank you for your time invested in reading my post, I wish you the best, and I hope we have the opportunity to assist one another in life and in business this year, in 2014, and for years to come, have a great day.
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  • Thank you Edelman Insights for sharing. Excellent.
    Greetings from Brazil.
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