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It’s hardly a secret: Year after year, regular employees – and particularly those with technical expertise – are identified as some of the most trusted spokespeople a company can have. This is particularly relevant this year, given that trust in business has stabilized and people believe companies can simultaneously pursue self-interests while doing good work for society.Combined with a historically low trust in government, this dynamic opens the door for business to lead societal change, with employees strengthening an organization’s credibility to do so.
As this year’s results demonstrate, credibility does indeed come from within.
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