Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Edelman Trust Barometer – U.S. Natural Gas Industry Perceptions

464 views

Published on

The Edelman Trust Barometer – U.S. Natural Gas Industry Perceptions research shows that even while people’s exposure to natural gas news trends positive, the intensity of any support is very soft—and the window is closing.

Published in: Business
  • Be the first to comment

  • Be the first to like this

Edelman Trust Barometer – U.S. Natural Gas Industry Perceptions

  1. 1. U.S. Natural Gas Industry Perceptions Inherent Challenges Remain but Opportunities Exist June 2018 1
  2. 2. When Edelman’s annual global Trust Barometer showed us that trust in the natural gas industry dropped dramatically, especially in the U.S., we decided to invest in further research and dig a little deeper. It also made us think about the question above. We know that the natural gas landscape is impacted by various factors – from economics and market dynamics to policy and politics. We also know that the answer to the question above may well depend on public acceptance of natural gas’s role in America’s energy future and that of international markets as well. The data to the left and other key insights from our research present conflicting drivers for the drop: • More than 60 percent of both audiences believe the natural gas industry’s best days are ahead, but less than half of the General Population – and only 55 percent of the Informed Public – are favorable toward the industry at large. • Just over half of the General Population, and three in five members of the Informed Public, are favorable toward natural gas as an energy source, and up to 76 percent believe its benefits outweigh the risks. The divide on natural gas is particularly acute between the benefits of having it and the drawbacks of getting it – a classic dilemma (See slides 14-18). As energy sources are often viewed in relation to the alternatives, natural gas has been dubbed a “bridge fuel,” but as renewables and energy storage are now becoming cost-competitive, some are saying that bridge is much shorter than before (if they believed there was a bridge – or a need for one – in the first place). Natural gas has been a bright spot for U.S. economic growth over the last decade – made all the more bullish with momentum for U.S. LNG exports – and garners general bipartisan support for being a clean fuel. That said, activism has never been higher in the U.S. – according to Sigwatch, it’s risen 500 percent since the year 2000 and 28 percent of all activist actions taken against the energy sector globally target U.S. companies. We’ve seen this from the “Keep it in the Ground” movement and especially the targeting of pipelines. Additional threats – from Russian interference in energy issues to low energy literacy to a general lack of concern about energy availability and affordability – can further undercut a fragile position on natural gas in the United States. Edelman’s research shows that even while people’s exposure to natural gas news trends positive, the intensity of any support is very soft – and the window is closing. Trust is Fragile Source: 2018 Edelman Trust Barometer. TRU_SUB_ENE. Now thinking about specific sectors within the energy industry, please indicate how much you trust businesses in each of the following sectors to do what is right. Again, please use the same 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust), question asked of one-fifth of the sample. General Population, 28-market global total and Informed Public, 28-market global total. 2 55% vs. 58% U.S. trust in natural gas industry 13 points 25 points 55% vs. 62% Global trust in natural gas industry 4 points 7 points Informed PublicGeneral Population 2017-2018 How Long or Short is the Natural Gas Bridge?
  3. 3. U.S. Natural Gas Industry Perceptions Methodology Online Survey in U.S. n=1,500 total sample • n=1,000 members of the General Population (U.S. adults ages 18+) • n=500 members of the Informed Public All fieldwork was conducted between May 1 to May 9, 2018 General Population Must meet 2 criteria: Live in the U.S. Ages 18+ Informed Public Must meet 4 criteria: Ages 25-64 College educated In top 25 percent of household income per age group in U.S. Report significant media consumption and engagement in business news Margin of error General Population +/- 3.1% (N=1000) Informed Public +/- 4.4% (N=500) 3
  4. 4. General Population vs. Informed Public Overview: Natural Gas Reputation Scorecard 64% vs. 79% Familiar with industry 48% vs. 55% Favorable toward industry Best Days Ahead 68% vs. 76% Benefits outweigh the risks 52% vs. 60% Favorable as an energy source Informed PublicGeneral Population 55% vs. 58% U.S. trust in natural gas industry 62% vs. 63% 4
  5. 5. 5 Key differences between each audience • Less familiar with both carbon-based and renewable fuels, as well as LNG • Less favorable toward the natural gas, nuclear energy, renewable electricity and alternative transportation industries • More likely to support producing electricity using coal and more likely to believe coal’s benefits outweigh its risks, though a majority believe the coal industry’s best days are behind it • Disagreement on whether natural gas is a short- or long- term solution to America’s energy challenges General Population • More likely to support natural gas exploration and production, modernizing the electric grid, producing energy for export and producing electricity using natural gas and nuclear energy • More favorable toward natural gas, nuclear and renewable fuels as energy sources • More likely to feel benefits of natural gas outweigh risks • More likely to recognize that natural gas is accelerating the country’s move away from carbon-based fuels, but also more likely to believe that this is a short-term solution that holds us back from embracing a renewable future • More likely to support increasing the amount of U.S. electricity that comes from natural gas and the production of LNG for export / the permitting of LNG export facilities • Slightly more likely to support increased natural gas drilling access and pipeline permitting Informed Public
  6. 6. Key differences by political affiliation • Much more receptive to carbon-based fuels such as oil and coal, though majorities believe the oil and coal industries’ best days are behind them • More likely to believe the benefits of natural gas outweigh the risks • More willing to advocate in favor of natural gas and see it as a long-term energy solution • More supportive of producing electricity using fossil fuels – particularly natural gas • More supportive of expanding the country’s natural gas infrastructure, such as through drilling, permitting and pipelines • Express greater concern for allowing companies to ship LNG – and thus, America’s own natural resources – overseas Republicans • More skeptical of the future role of natural gas – for example, they are less likely than registered Republicans to believe its benefits outweigh the risks • More neutral toward natural gas as an energy source, and when it comes to a willingness to advocate in favor of it • More opposed to eliminating regulations governing natural gas • More opposed to drilling, permitting and pipeline policies that would favor the industry • More concerned with natural gas production releasing methane and other greenhouse gases into the environment Democrats • Less likely than Republicans to believe the benefits of natural gas outweigh the risks • More likely than Democrats to believe that the best days are ahead for natural gas • More likely than Democrats – but less likely than Republicans – to support natural gas and oil exploration and production • More likely to support expanding the country’s infrastructure to support natural gas production – such as building pipelines • Least likely to believe that natural gas is a long-term energy solution • Moderate favorability toward natural gas infrastructure improvements – such as increased drilling and pipeline permitting – compared to the strong support/opposition within the two major parties • Least familiar with LNG Independents General Population Voters and party affiliation are defined based on the General Population’s self-reported voter registration and party affiliation. 6
  7. 7. 7 ENERGY SECTOR: BASELINE PERCEPTIONS 7
  8. 8. Industry Familiar (Top 2 Box) Favorable (Top 3 Box) Best Days Ahead The renewable electricity industry 68% 71% 85% The alternative transportation industry 57% 55% 84% The natural gas industry 64% 48% 62% The oil industry 69% 33% 33% The nuclear energy industry 49% 31% 51% The coal industry 52% 26% 21% The fuels and petrochemicals industry 44% 26% 43% Q2: How favorable are you toward each of the following industries in the U.S.? Please use a scale of 1-9, where 1 means you are extremely unfavorable toward them, and 9 means you are extremely favorable toward them. Q3: Based on what you know about each of the following industries in the U.S., would you say its best days are ahead or its best days are behind it? 8 The General Population is skeptical of the energy sector overall; renewable electricity is the only industry garnering favorable perceptions Percent familiar with, favorable toward and selected best days ahead for each industry General Population (n=1000)
  9. 9. Q2: How favorable are you toward each of the following industries in the U.S.? Please use a scale of 1-9, where 1 means you are extremely unfavorable toward them, and 9 means you are extremely favorable toward them. Q3: Based on what you know about each of the following industries in the U.S., would you say its best days are ahead or its best days are behind it? 9 The Informed Public is more familiar with energy overall, but there is little correlation between familiarity and favorability Percent familiar with, favorable toward and selected best days ahead for each industry Industry Familiar (top 2 box) Favorable (Top 3 Box) Best Days Ahead The renewable electricity industry 82% 83% 90% The alternative transportation industry 75% 74% 89% The natural gas industry 79% 55% 63% The nuclear energy industry 66% 46% 54% The oil industry 83% 35% 25% The fuels and petrochemicals industry 63% 33% 39% The coal industry 67% 29% 14% Informed Public (n=500)
  10. 10. 83 79 69 52 30 30 26 Solar Wind Hydropower Natural gas Oil Nuclear Coal 89 86 83 68 45 37 39 10 Percent favorable toward each energy source and Percent selected that the energy source’s benefits outweigh the risks Shown Top 3 Box Favorable No traditional fuel sources are viewed favorably by more than half of the General Population and natural gas is the only traditional fuel source that has a place in our energy future Q5: Thinking specifically about energy sources in the U.S., how favorable are you toward each of the following? Q6: Do you feel the risks associated with each of the following energy sources outweigh the benefits, or that the benefits outweigh the risks? General Population (n=1000) Favorability Benefits outweigh the risks
  11. 11. 89 87 81 60 44 32 24 Solar Wind Hydropower Natural gas Nuclear Oil Coal 92 91 89 76 43 40 28 11 Percent favorable toward each energy source and Percent selected that the energy source’s benefits outweigh the risks Shown Top 3 Box Favorable Natural gas is the only traditional fuel source that the Informed Public is favorable toward Q5: Thinking specifically about energy sources in the U.S., how favorable are you toward each of the following? Q6: Do you feel the risks associated with each of the following energy sources outweigh the benefits, or that the benefits outweigh the risks? Informed Public (n=500) Favorability Benefits outweigh the risks
  12. 12. 83 79 69 52 30 30 26 Solar Wind Hydropower Natural gas Oil Nuclear Coal Q2: How favorable are you toward each of the following industries in the U.S.? Please use a scale of 1-9, where 1 means you are extremely unfavorable toward them, and 9 means you are extremely favorable toward them. Q5: Thinking specifically about energy sources in the U.S., how favorable are you toward each of the following? Natural gas is the only traditional fuel source that the General Population feels more positively toward than its industry Percent favorable toward each industry Shown Top 3 Box Favorable Percent favorable toward each energy source Shown Top 3 Box Favorable 71 55 48 33 31 26 26 The renewable electricity industry The alternative transportation industry The natural gas industry The oil industry The nuclear energy industry The coal industry The fuels and petrochemicals industry General Population (n=1000) 12
  13. 13. 89 87 81 60 44 32 24 Solar Wind Hydropower Natural gas Nuclear Oil Coal Q2: How favorable are you toward each of the following industries in the U.S.? Please use a scale of 1-9, where 1 means you are extremely unfavorable toward them, and 9 means you are extremely favorable toward them. Q5: Thinking specifically about energy sources in the U.S., how favorable are you toward each of the following? Similar to the General Population, the Informed Public makes little distinction between natural gas itself and the industry overall 83 74 55 46 35 33 29 The renewable electricity industry The alternative transportation industry The natural gas industry The nuclear energy industry The oil industry The fuels and petrochemicals industry The coal industry Percent favorable toward each industry Shown Top 3 Box Favorable Percent favorable toward each energy source Shown Top 3 Box Favorable Informed Public (n=500) 13
  14. 14. 14 NATURAL GAS PERCEPTIONS: DEEP DIVE 14
  15. 15. 56% of the General Population agrees natural gas is a clean source of energy (vs. 63% IP) 15 Natural gas is viewed primarily as a clean fuel that is accelerating America’s move from carbon-intensive fuels, but the General Population is conflicted about its future role View natural gas as… Q15: Which of the following best describes how you think of natural gas today? Q25: How strongly do you agree with each of the following statements? 31% of the General Population sees natural gas primarily as a clean fuel (vs. 37% IP) over: • A bridge fuel (16% GP vs. 20% IP) • A fossil fuel (15% GP vs. 13% IP) • A renewable fuel (11% GP vs. 8% IP) • An alternative fuel (10% GP vs. 9% IP) • A dirty fuel (6% GP vs. 4% IP) 49 48 41 39 63 58 50 45 Accelerating America's move away from more carbon-intensive fuels A short-term solution to the country's energy challenges Slowing America's transition to more renewable fuels A long-term solution to the country's energy challenges Agree/Disagree statements: Natural gas is… Shown Top 2 Box Agree among the General Population and Informed Public General Population (n=1000) Informed Public (n=500) A clean source of energy Shown Top 2 Box Agree A clean fuel Shown % selected
  16. 16. Top 5 Benefits of Natural Gas GP IP It is more affordable 31% 34% It is abundant in the U.S. 27% 36% It results in better air quality 20% 22% It is more easily accessible 19% 20% It is safer to use 19% 19% Being seen as affordable and abundant, improving overall air quality, being easily accessible and safe to use all drive positive perceptions of natural gas Q7: Why do you believe the benefits of natural gas outweigh the risks? What benefits are most important to you? Q16: Which of the following are the biggest benefits of using natural gas today in general, compared to other fuel sources? General Population Percent selected as benefit of using natural gas Among General Population (n=1000) and Informed Public (n=500) Affordability is selected as the most important benefit by both the General Population (19%) and the Informed Public (21%) Reasons benefits of natural gas outweigh the risks Among General Population who believe benefits of natural gas outweigh the risks (68% of General Population sample, n=682) Informed Public 16
  17. 17. Top 5 Drawbacks of Natural Gas GP IP It is flammable 36% 32% It is obtained in ways that harm the environment, such as hydraulic fracturing and drilling 31% 34% It releases greenhouse gases like methane into the environment when produced 23% 24% It is a fossil fuel or non-renewable energy source 23% 28% It requires pipelines to get to market 22% 24% Negative views of natural gas are driven by fracking, its high greenhouse gas emissions in production and overall flammability Q8: Why do you believe the risks of natural gas outweigh the benefits? What risks of natural gas are too great for the benefits to overcome? Q18: And which of the following are the biggest drawbacks of using natural gas today in general, compared to other fuel sources? Fracking is selected as the most important drawback by both the General Population (26%) and the Informed Public (31%) Reasons risks of natural gas outweigh the benefits Among General Population who believe risks of natural gas outweigh the benefits (32% of General Population sample, n=318) Percent selected as drawback of using natural gas Among General Population (n=1000) and Informed Public (n=500) General Population Informed Public 17
  18. 18. 46 44 38 29 24 23 18 16 43 56 41 32 23 21 17 19 Soil around the production sites is chemically tainted by drilling waste and spills It contaminates drinking water It causes seismic activity such as earthquakes It is associated with health risks such as cancer and respiratory problems It contributes to global warming by releasing greenhouse gas emissions into the environment It affects local air quality by releasing toxins into the environment It depletes the local water supply The work is disruptive to local communities and the services they provide 18 Fracking continues to negatively impact perceptions of natural gas due to fears of soil and drinking water contamination, earthquakes and its overall health impacts on local communities Drawbacks of hydraulic fracturing, among those who view the practice as one of the biggest issues in using natural gas Among General Population and Informed Public who say methods like fracking are among the biggest drawbacks of using natural gas Q20: You mentioned that methods like hydraulic fracturing (also known as fracking) are among the biggest drawbacks of using natural gas. What are the biggest drawbacks of using hydraulic fracturing to obtain natural gas? 56% of Informed Public cite contaminated drinking water as one of the biggest drawbacks of fracking General Population (n=305) Informed Public (n=172)
  19. 19. 19 LIQUEFIED NATURAL GAS (LNG): BASELINE PERCEPTIONS 19
  20. 20. 24 38 General Population Informed Public 20 The General Population and Informed Publics are less familiar with liquefied natural gas (LNG) than with natural gas Familiar with LNG Top 2 Box Familiar Q21: How familiar are you with liquefied natural gas (LNG)? Q22: What specifically have you seen, read or heard about LNG in the U.S. within the past six months? n=1000 n=500 LNG news recall; themes include: Positive • Safer to transport • Increased availability/access/readily available in the U.S. • LNG exports are rising • Affordable/cheaper • More efficient/innovative fuel source Negative • Dangerous to produce/flammable/unsafe • Building pipelines puts the environment at risk/soil and water contamination • Producers are profiting less due to over-abundance
  21. 21. Top 5 Benefits of LNG % It benefits the U.S. economy 39% It facilitates the transport of natural gas to more markets 30% It helps lower global greenhouse gas emissions by displacing dirtier fuel sources abroad 26% Its use as a transportation fuel can reduce greenhouse gas emissions in the U.S. 25% Exporting it strengthens U.S. national security 18% Don’t know 22% 21 Q23: Which of the following benefits of liquefied natural gas (LNG) specifically are important to you? Q24: Which of the following concerns do you have about liquefied natural gas (LNG) specifically? 15% of the Informed Public also say they don’t know what the biggest benefits of LNG are While a top 3 concern for the General Population, fracking is selected as the most important drawback of LNG by the Informed Public (27%) Perceptions of LNG are driven predominantly by economic and environmental associations Biggest benefits and drawbacks of liquefied natural gas (LNG) Top 5 Drawbacks of LNG % Exporting it will eventually lead to higher natural gas prices, and thus higher electricity prices, for American consumers 22% It promotes more hydraulic fracturing and natural gas production 21% Exporting it limits the natural resources we can use here at home 18% It releases greenhouse gases like methane into the environment 17% Transporting it by ship causes additional pollution 14% Don’t know 29% General Population (n=1000)
  22. 22. 47 55 Permitting for additional infrastructure needed to transport natural gas While very few see pipelines as a notable benefit or drawback of natural gas, a majority of the Informed Public support permitting new natural gas pipelines and infrastructure in the U.S. Q26: Based on what you know about natural gas in the U.S. today, do you support or oppose each of the following policy positions? Support each policy position Shown Top 2 Box Support General Population (n=1000) Informed Public (n=500) 22 46 53 The permitting of new natural gas pipelines
  23. 23. 23 PERCEPTIONS OF NATURAL GAS: POLICY POSITIONS 23
  24. 24. 79 62 60 41 38 38 90 68 68 47 50 48 Modernizing the electric grid Producing electricity using natural gas Natural gas exploration and production Increasing drilling access for natural gas producers in the U.S. Permitting LNG export facilities Enabling companies to sell and ship LNG to other countries Both audiences overwhelmingly support modernizing the electric grid and favor natural gas production and its greater use in electricity, but neither audience is especially supportive of the policies needed to facilitate that Q4: Do you support or oppose each of the following in the U.S.? Q26: Based on what you know about natural gas in the U.S. today, do you support or oppose each of the following policy positions? Support each approach in the U.S. Shown Top 2 Box Support Support each policy position Shown Top 2 Box Support General Population (n=1000) Informed Public (n=500) 24
  25. 25. There is limited willingness to advocate on behalf of natural gas, but neutral groups could be persuaded Perceptions of natural gas exploration and production and use as an electricity and fuel source in the U.S. today Shown Bottom 2 Box Critical, Top 2 Box Speak Highly Q13: Which of the following best reflects your view of natural gas exploration and production in the U.S. today? Q14: Which of the following best reflects your view of using natural gas as an electricity and fuel source in the U.S. today? Note: some percentages may add up to slightly more or slightly less than 100 percent due to rounding. Using natural gas as an electricity and fuel source in the U.S. today Natural gas exploration and production in the U.S. today Informed Public (n=500) General Population (n=1000) 14 8 16 18 41 39 29 34 16 9 15 15 35 35 35 41 Don’t know enough to have a strong opinion Would be critical Neutral Would speak highly 25 11% of the General Population and 13%of the Informed Public would speak highly of it without being asked 13% of both the General Population and Informed Publics would speak highly of it without being asked
  26. 26. 26 NATURAL GAS INDUSTRY NEWS RECALL 26
  27. 27. No impact More positive More negative Recent news on natural gas has not entered the public consciousness enough to shift perceptions of the industry, but what is breaking through skews more positive Percent saw, read or heard industry news in last six months Among the General Population (n=1000), Informed Public (n=500) Q9 Have you seen, read or heard anything about natural gas in the U.S. specifically within the past six months? Q10: What specifically have you seen, read or heard about natural gas in the U.S. within the past six months? Q12: Did what you saw, read or heard about natural gas in the U.S. in the past six months make you feel more positive toward it, more negative toward it, or did it have no impact on your perception of it? Note: some percentages may add up to slightly more or slightly less than 100 percent due to rounding. 30% of the General Population (and 41% of the Informed Public) have seen, read or heard something about natural gas in the U.S. specifically in the past six months 28 20 33 41 39 38 General Public Informed Public Perceptions toward natural gas in the U.S. based on industry news within last six months Shown Bottom 2 Box more negative, Top 2 Box more positive among General Population (n=304) and Informed Public (n=203) who saw, read or heard something Industry news recall, themes include: Among General Population (n=212) and Informed Public (n=141) who remember what they saw, read or heard Positive • Abundant fuel source that powers substantial portion of power grid • Technological advancements in production • Cheaper than competing fuel sources • Increased production and use leads to more job opportunities • Updating infrastructure/building new pipelines Negative • Prices increasing • Harmful to environment and poor worker safety • Fracking/environmental risks/harmful to environment • Methane released from production is accelerating global warmingGeneral Population Informed Public 27
  28. 28. 28 Online news is the predominant source of information about natural gas, especially among the Informed Public Top five news sources for information regarding natural gas Among those who saw, read, or heard something about it in the past six months Q11: Where specifically did you hear about these things about natural gas in the U.S. within the past six months? *Some information obtained from online sources could have originated from a newspaper’s online presence. General Population (n=212) % An online news source (CNN, FOX, BuzzFeed, Breitbart, Yahoo, Google, Facebook) 25% Local broadcast news 22% A radio station 21% A friend 20% National broadcast news (CNN, FOX, PBS, NBC, CBS, ABC) 19% Informed Public (n=141) % An online news source* (Google, Facebook, CNN, WSJ, Reddit) 34% A radio station 29% National broadcast news (CNN, FOX, PBS, NBC, CBS, ABC) 23% A national newspaper (WSJ, Washington Post, NYT) 18% Local broadcast news 17%
  29. 29. APPENDIX 29
  30. 30. Natural gas benefits outweigh the risks Percent selected benefits of natural gas as an energy source outweigh the risks 68 32 76 24 Benefits outweigh the risks Risks outweigh the benefits l-8 l+8 Q6: Do you feel the risks associated with each of the following energy sources outweigh the benefits, or that the benefits outweigh the risks? Q7: Why do you believe the benefits of natural gas outweigh the risks? What benefits are most important to you? “ “It's effective, powers a substantial portion of a power grid, is a good replacement for coal, and doesn't seem to have any environmental risks from what I know. The problems are finding natural gas, which to my understanding is scarce and difficult to locate. -U.S. Adult 18+ “ “Natural gas is easily harvested and can be safely managed without the environmental repercussions that non renewable resources leave behind. -Informed Public “ “I believe it's clean and safe and affordable and not as harmful to the environment as alternatives like coal, oil and nuclear energy. -Informed Public Informed Public (n=500) General Population (n=1000) 30
  31. 31. 28 20 33 41 39 38 General Public Informed Public Would speak highly Neutral Would be critical Impact of industry news on natural gas perceptions Perceptions toward natural gas in the U.S. based on industry news within last six months Among those who saw, read or heard something about it in the past six months “ “I remember reading about how it’s a good source of energy, but at the same time it does not harm the environment. -U.S. Adult 18+ “ “That no drilling is required. It is abundant in West Virginia and could help the people there earn an income. -Informed Public “ “I've read multiple articles on them extending gas and pipelines everywhere destroying the environment and putting everyone in risks of explosion. -Informed Public Q10: What specifically have you seen, read or heard about natural gas in the U.S. within the past six months? Q12: Did what you saw, read or heard about natural gas in the U.S. in the past six months make you feel more positive toward it, more negative toward it, or did it have no impact on your perception of it? Note: some percentages may add up to slightly more or slightly less than 100 percent due to rounding. Informed Public (n=203) General Population (n=304) 31
  32. 32. 2018 Edelman Trust Barometer Relevant Energy Sector Slides 32
  33. 33. Energy Sub-Sectors Cleantech remains the most trusted 33 Trust in the energy sub-sectors, General Population, 2017 vs 2018 63 69 59 55 50 44 Energy (Global 28) Cleantech Utilities Natural gas Oil Nuclear Source: 2017 Edelman Trust Barometer. Q61C-66C. Now thinking about specific sectors within the energy industry, please indicate how much you trust businesses in each of the following sectors to do what is right. Again, please use the same 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust), question asked of one-fifth of the sample. General Population, 28-market global total. +1 +2 +1 +1+2 -4 TrustNeutralDistrust Y-to-Y Change− +0
  34. 34. 55 37 39 41 41 41 42 43 43 46 46 47 47 48 49 51 52 54 55 59 59 64 65 66 67 80 80 84 87 Global28 Ireland France Australia Sweden U.K. Spain Argentina Russia Germany Italy Canada S.Africa Brazil Turkey The Netherlands Poland Mexico U.S. HongKong Japan Colombia S.Korea Malaysia Singapore Indonesia UAE China India Broad declines in trust in natural gas 34 Percent trust in natural gas sub-sector, General Population and change from 2017 to 2018 Source: 2018 Edelman Trust Barometer. TRU_SUB_ENE. Now thinking about specific sectors within the energy industry, please indicate how much you trust businesses in each of the following sectors to do what is right. Again, please use the same 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust), question asked of one-fifth of the sample. General population, 28-market global total. TrustNeutralDistrust Y-to-Y Change− +0 l llllllllllllllllllllllllllll-4 -4 -10 -15 -6 -5 -4 -6 -6 -1 -17 -2 -2 -18 -5 +1 +4 -9 -13 -6 +8 -13 +8 -4 +6 -1 -2 +3 +2 Distrusted in 14 markets
  35. 35. Energy Sub-Sectors Cleantech remains the most trusted; Informed Public more trusting of sub-sectors 35 Trust in the energy sub-sectors, General Population vs. Informed Public, 2018 63 69 59 55 50 44 43 68 77 68 62 56 54 52 Energy (Global 28) Cleantech Utilities Natural gas Oil Nuclear Chemicals Source: 2018 Edelman Trust Barometer. TRU_SUB_ENE. Now thinking about specific sectors within the energy and manufacturing industries, please indicate how much you trust businesses in each of the following sectors to do what is right. Again, please use the same 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust), question asked of one-fifth of the sample. General population and informed public, 28- market global total. Gap− +0 Informed PublicGeneral Population +8 +9 +7 +6 +10 +9+5
  36. 36. 68 77 68 62 56 54 88 87 89 89 83 85 54 66 62 58 51 47 Energy Sub-Sectors China is the Most Trusting of the Energy Sector and Sub-sectors 36 Trust in the energy sector and sub-sectors, Informed Public, 2017 vs 2018 Source: 2018 Edelman Trust Barometer. TRU_IND. Please indicate how much you trust businesses in each of the following industries to do what is right. Again, please use the same 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust), industries shown to half of the sample. TRU_SUB_ENE. Now thinking about specific sectors within the energy industry, please indicate how much you trust businesses in each of the following sectors to do what is right. Again, please use the same 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust), question asked of one-fifth of the sample. Informed public, 28-market global total, China and U.S. -1 TrustNeutralDistrust Y-to-Y Change− +0 0 -20 -2 -1 -23 0 +5 -22 -7 +6 -25 -3 +4 -26 +3 -25 Energy Cleantech Utilities Natural Gas Oil Nuclear Global28 China U.S. Global28 China U.S. Global28 China U.S. Global28 China U.S. Global28 China U.S. Global28 China U.S. -3
  37. 37. 37 THANK YOU For more information, please contact Amy Hemingway, EVP, Energy, Washington, DC amy.hemingway@edelman.com (202) 350-6661

×