Our 2016 Edelman TRUST BAROMETER revealed trust levels in all four Canadian institutions climbed to its highest level since 2012. While there’s a spike in trust, it is almost certainly attributable to a sense of optimism driven by the election of new governments for Canada and Alberta. Additionally, there’s still a significant, eight-point chasm separating the more trusting informed public (representing 15 percent of the population) from the mass population which now technically falls into distruster territory, with CEOs still among the least trusted. Read the report for our key takeaways.
For our global results, visit http://www.edelman.com/trust2016