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Q5: You will be presented with things that a brand can do to build and maintain a connection with you or customers like you. Thinking about brands that you like, how important is each of the following to you? [5-Point Scale, Top 2 Box] Q11: Please select the statements that you feel apply to [BRAND]. You may select as many or as few as you feel apply. [Average % who stated sharing statements applied to [BRAND]
AND REAL CONVICTION FROM BRANDS
21%
58%
-37
PEOPLE SAY IT IS IMPORTANT
15%
-37
52%
Uses its resources to drive change in the world
Has a clear mission and purpose at its core
GAP
GAP
15
brandshareTM2014© Daniel J. Edelman, Inc.
HOW THEY THINK BRANDS PERFORM

Published in: Marketing, Business

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