We’ve been watching Empire Avenue grow over the past month, reading as more brands use the platform and considering how (and if) our clients should engage on the network.
After reading the initial buzz, gathering our own opinions after participating on the network and working with our strategy teams, we shared a POV with our global team. After you’ve read through, we want to hear your thoughts and questions on the platform. Do you think trading social currency is the next step for brands engaging on social media? Or are you wondering how Empire Avenue can monitor and grow your brand’s social currency?