How to use TweetLevel

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An explanation of how to used Edelman's proprietary tool TweetLevel.

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How to use TweetLevel

  1. 1. How to use TweetLevel TweetLevel is a purpose built tool for PR and marketing to help people and brands use twitter effectively. It will help you navigate the media cloverleaf to make your social media engagement successful. To use TweetLevel to the best effect, we recommend you follow this process: Influence without context is irrelevant which is why the first< task is to search via topic. You can perform advanced searching to focus on specific dates, languages, words, hashtags and web links. Engage – How Listen – What Plan – search Analyse – Who to have are people topic is influential impactful talking about conversations @jonnybentwood
  2. 2. Listen to regular people Now that you have identified a topic, you can listen to what key people are talking about, refine your search, compare to other areas and understand what web links people are most frequently sharing. Listening to regular people is at the heart of public engagement. TweetLevel analyses every< tweet over the past 30 days to give you information to help you understand what is important around this conversation topic. Engage – How Listen – What Plan – search Analyse – Who to have are people topic is influential impactful talking about conversations @jonnybentwood
  3. 3. Influence not popularity …in context TweetLevel will provide you with a list of the tweeters who have the largest share of voice on your topic before calculating their influence score. Without performing this critical first step, it is impossible to find out who is influential. Import the names into TweetLevel by entering your email address (this won’t be kept) and you will quickly be< mailed with the list of the most influential tweeters as oppose to the most popular. Influence is also calculated by understanding who starts, spreads or is a niche expert in the conversation. Engage – How Listen – What Plan – search Analyse – Who to have are people topic is influential impactful talking about conversations @jonnybentwood
  4. 4. Participate in the always-on conversation TweetLevel has now provided you with a list of the most important tweeters by relevance, location and influence, you can now engage. The secret to successful engagement is understanding more about the person you are having a conversation with. Engaging with regular people that have a credible voice based on expertise or passion< is critical. TweetLevel will help you understand when they talk, what they talk about, who influences them and the best way to engage so that your tweets resonate. Engage – How Listen – What Plan – search Analyse – Who to have are people topic is influential impactful talking about conversations @jonnybentwood

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