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2015 Edelman Trust Barometer Malaysia

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2015 Edelman Trust Barometer Malaysia

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2015 Edelman Trust Barometer Malaysia

  1. 1. 2015 EDELMAN TRUST BAROMETER MALAYSIA RESULTS
  2. 2. PG 2 EDELMAN’S 15th Annual TRUST BAROMETER METHODOLOGY Informed Public • 500 respondents in U.S. and China, and 200 in other countries • Ages 25-64 • College-educated • In top 25% of household income per age group in each country • Report significant media consumption and engagement in business news and public policy • 15 years of data General Online Population • 1,000 respondents per country surveyed • Ages 18+ • 4 years in 25+ markets Online Survey in 27 Countries • 33,000 respondents • 7 years in 20+ markets • 10 years in 10+ markets
  3. 3. PG 3 BEHAVIOR BASED ON TRUST IN MALAYSIA TRUST MATTERS Q371-376. Thinking back over the past 12 months, have you taken any of the following actions in relation to companies that you trust? Please answer yes or no to each action. Informed Publics, Malaysia. Q377-380. Still thinking about the past 12 months, have you taken any of the following actions in relation to companies that you do not trust? Please answer yes or no to each action. Informed Publics, Malaysia. Shared negative opinions online Shared positive opinions online-41% 61% Trusted CompaniesDistrusted Companies Refused to buy products/services Chose to buy products/services-70% 84% Criticized them to a friend/colleague Recommended them to a friend/colleague-60% 53%Paid more for products/services 77% Defended company 47% I sold shares I bought shares-25% 34%
  4. 4. PG 4 2015 TRUST IS ESSENTIAL TO INNOVATION 2014 BUSINESS TO LEAD THE DEBATE FOR CHANGE 2013 CRISIS OF LEADERSHIP 2012 FALL OF GOVERNMENT 2011 RISE OF AUTHORITY FIGURES 2010 TRUST IS NOW AN ESSENTIAL LINE OF BUSINESS 2009 BUSINESS MUST PARTNER WITH GOVERNMENT TO REGAIN TRUST 2008 YOUNG INFLUENCERS HAVE MORE TRUST IN BUSINESS 2007 BUSINESS MORE TRUSTED THAN GOVERNMENT AND MEDIA 2006 “A PERSON LIKE ME” EMERGES AS CREDIBLE SPOKESPERSON 2005 TRUST SHIFTS FROM “AUTHORITIES” TO PEERS 2004 U.S. COMPANIES IN EUROPE SUFFER TRUST DISCOUNT 2003 EARNED MEDIA MORE CREDIBLE THAN ADVERTISING 2002 FALL OF THE CELEBRITY CEO 2001 RISING INFLUENCE OF NGOS TRUST IN RETROSPECT
  5. 5. PG 5 China 79 UAE 79 Singapore 73 Indonesia 72 India 69 Malaysia 65 Canada 60 Netherlands 60 Hong Kong 59 Mexico 59 Australia 58 Brazil 57 Germany 57 Argentina 53 U.K. 52 S. Korea 51 Sweden 51 S. Africa 50 U.S. 49 France 46 Japan 44 Italy 43 Turkey 41 Ireland 39 Spain 39 Russia 37 Poland 35 NUMBER OF TRUSTER COUNTRIES AT AN ALL-TIME LOW THE TRUST INDEX: TRUSTERSNEUTRALDISTRUSTERS 2014 TRUSTERS from 30% to 22% in 2015 GLOBAL 56 Italy 48 S. Africa 48 Hong Kong 47 S. Korea 47 U.K. 46 Argentina 45 Poland 45 Russia 45 Spain 45 Sweden 45 Turkey 40 Ireland 37 Japan 37 2015 UAE 84 India 79 Indonesia 78 China 75 Singapore 65 Netherlands 64 Brazil 59 Mexico 59 Malaysia 56 Canada 53 Australia 52 France 52 U.S. 52 Germany 50 GLOBAL 55 DISTRUSTERS from 33% to 48% in 2015 The Trust Index is an average of a country’s trust in the institutions of government, business, media and NGOs. 27-country global total. Informed Public MALAYSIA MOVES FROM TRUSTING TO NEUTRAL WITH 9 POINT DROP BRIC COUNTRIES - EXCEPT FOR RUSSIA - ARE TRUSTING
  6. 6. 2014: A YEAR OF THE UNPREDICTABLE & UNIMAGINABLE
  7. 7. PG 7
  8. 8. PG 8 TRUST IN THE FOUR INSTITUTIONS OF GOVERNMENT, BUSINESS, MEDIA AND NGOS IN MALAYSIA, 2014 VS. 2015 THE EVAPORATION OF TRUST: GLOBAL ENDEMIC REFLECTED IN MALAYSIA BUSINESS GOVERNMENTMEDIA NGOS Informed Public 59% 46% 2014 2015 #3 75% 67% 2014 2015 #1 72% 67% 2014 2015 #2 54% 45% 2014 2015 #4 Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a nine-point scale, where one means that you “do not trust them at all” and nine means that you “trust them a great deal.” (Top 4 Box Trust) Informed Publics in Malaysia. LARGEST DROP IN TRUST -- 8 -- 5 -- 13 -- 9
  9. 9. PG 9 Q178-182. When looking for general news and information, how much would you trust each type of source for general news and information? Please use a nine-point scale, where one means that you “do not trust it at all” and nine means that you “trust it a great deal.” (Top 4 Box, Trust) Informed Publics, in Malaysia. 68% 76% 75% 67% 65% 63% 72% 67% 47% 60% 59% 46% 49% 60% 54% 45% 2012 2013 2014 2015 NGOs Media Business Government TRACKING TRUST IN ALL FOUR INSTITUTIONS: 2012 TO 2014 Informed Public
  10. 10. PG 10 Lower/Equal Trust in 19 CountriesIncreased Trust in 8 Countries 50% TRUST IN NGOS, 2014 VS. 2015 Q11-14. [NGOs IN GENERAL] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a nine-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal.“ (Top 4 Box, Trust) Informed Publics, 27-country global total. TRUST IN NGOS: STILL MOST TRUSTED BUT NOW WANING 2014 2015 Informed Public % Trust 66 76 73 64 62 61 62 59 47 75 74 84 76 76 70 75 67 70 77 67 66 69 58 67 58 41 47 37 63 81 77 71 70 65 64 63 58 74 73 72 71 71 68 67 67 66 63 62 61 59 57 51 48 38 37 29
  11. 11. PG 11 Lower Trust in 11 CountriesIncreased Trust in 16 Countries % Trust 50% TRUST IN GOVERNMENT, 2014 VS. 2015 Q11-14. [GOVERNMENT IN GENERAL] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a nine-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal.” (Top 4 Box, Trust) Informed Publics, 27-country global total. TRUST IN GOVERNMENT: 19 OF 27 COUNTRIES DISTRUST GOVERNMENT Informed Public 2014 2015 45 88 53 76 53 60 27 49 42 32 37 34 28 19 24 18 21 75 63 56 51 54 45 43 45 45 23 17 48 90 82 82 72 65 54 50 43 42 41 37 33 30 28 26 26 70 59 49 49 45 42 41 40 33 21 16
  12. 12. PG 12 Lower/Equal Trust in 15 CountriesIncreased Trust in 12 Countries 50% TRUST IN MEDIA, 2014 VS. 2015 TRUST IN MEDIA: 60% OF COUNTRIES DISTRUST MEDIA 2014 2015 Informed Public Q11-14. [MEDIA IN GENERAL] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a nine-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal.” (Top 4 Box, Trust) Informed Publics, 27-country global total. % Trust 53 78 70 71 60 45 48 40 40 35 42 30 19 79 70 61 63 55 58 59 54 48 63 54 41 44 37 40 51 80 79 76 62 51 50 48 47 44 43 42 20 77 59 57 56 52 47 46 45 43 41 40 38 34 34 31
  13. 13. PG 13 A CLOSER LOOK AT TRUST IN BUSINESS
  14. 14. PG 14 FOUR KEY FACTORS AFFECT TRUST IN BUSINESS COUNTRY OF ORIGIN INDUSTRY SECTOR LEADERSHIP ENTERPRISE TYPE BUSINESS All are showing similar patterns of a post-recovery increase in trust, followed by new declines in the last 12 – 18 months
  15. 15. PG 15 50% 80% 77% 72% 66% 67% 66% 63% 64% 61% 61% 61% 57% 53% 54% 52% 78% 75% 71% 67% 67% 66% 63% 63% 61% 60% 60% 57% 54% 53% 51% TRUST IN INDUSTRIES 2014 VS 2015, DECLINES COMPARED TO 2014 INDUSTRY SECTORS: TECHNOLOGY-BASED INDUSTRIES DECLINE FOR THE FIRST TIME, STILL MOST TRUSTED Informed Public Q43-60. [TRACKING] Please indicate how much you trust businesses in each of the following industries to do what is right. Again please use the same nine-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal.” (Top 4 Box, Trust) Informed Publics, 27-country global total. 2014 2015 More Trust Less Trust 70% 74% 67% *% of countries in which trust decreased * * *
  16. 16. PG 16 44% 45% 72% 64% 75% 69% TRUST IN DIFFERENT TYPES OF BUSINESS, DEVELOPED (U.S., U.K., GERMANY, FRANCE, JAPAN) VS. DEVELOPING COUNTRIES (CHINA, INDIA, RUSSIA, MEXICO, BRAZIL) ENTERPRISE TYPE: DEVELOPING COUNTRIES LIKE MALAYSIA MORE OPEN TO BIG BUSINESS Informed Public Q15-17C. Thinking about different types of businesses, please indicate how much you trust each type of business to do what is right using a nine-point scale, where one means that you “do not trust them at all” and nine means that you “trust them a great deal.” (Top 4 Box, Trust) Informed Publics, 27-country global total. DEVELOPED COUNTRIES DEVELOPING COUNTRIES State-owned Big Business Family-ownedState-owned Big Business Family-owned MALAYSIA 53% 70% 66% State-owned Big Business Family-owned
  17. 17. PG 17 50% 76% 75% 75% 74% 70% 69% 68% 65% 62% 51% 51% 50% 38% 36% 35% 34% 31% TRUST IN COMPANIES HEADQUARTERED IN THE FOLLOWING COUNTRIES COUNTRY OF ORIGIN: DEVELOPED COUNTRIES REMAIN MOST TRUSTED Most Trusted Informed Public Q26-Q42. [TRACKING] Now we would like to focus on global companies headquartered in specific countries. Please indicate how much you trust global companies headquartered in the following countries to do what is right. Use the same nine-point scale, where one means that you “do not trust them at all” and nine means that you “trust them a great deal.” (Top 4 Box, Trust) Informed Publics, 27-country global total. BRIC COUNTRIES ARE LESS TRUSTED MORE EFFORTS FROM MALAYSIAN COMPANIES ARE NEEDED TO ENGAGE LOCALS
  18. 18. PG 18 TRUST IN COMPANIES WITH HEADQUARTERS IN DEVELOPED (U.S., U.K., GERMANY, FRANCE, JAPAN) VS. DEVELOPING COUNTRIES (CHINA, INDIA, RUSSIA, MEXICO, BRAZIL) Q26-Q42. [TRACKING] Now we would like to focus on global companies headquartered in specific countries. Please indicate how much you trust global companies headquartered in the following countries to do what is right. Use the same nine-point scale, where one means that you “do not trust them at all” and nine means that you “trust them a great deal.” (Top 4 Box, Trust) Informed Publics, 27-country global total. COUNTRY OF ORIGIN: DEVELOPING COUNTRY MULTINATIONALS CHALLENGED Company’s Country of Origin Type of Market Percent in Market Who Trust the Company DEVELOPING Country Multinational Doing Business… … in a Developing Country 57% … in a Developed Country 22% DEVELOPED Country Multinational Doing Business… … in a Developing Country 77% Informed Public
  19. 19. PG 19 38% 43% 43% 41% 51% 55% 54% 60% 2012 2013 2014 2015 50% Global CEO CREDIBILITY AS A SPOKESPERSON, 2009 – 2015, GLOBAL AND MALAYSIA TRUST IN BUSINESS LEADERS RISING Malaysia Informed Public Q130-143. [TRACKING] Below is a list of people. In general, when forming an opinion of a company, if you heard information about a company from each person, how credible would the information be--extremely credible, very credible, somewhat credible, or not credible at all? (Top 2 Box, Trust) Informed Publics, 20-country global total and Malaysia.
  20. 20. TRUSTED INNOVATIONS ?
  21. 21. PG 21 THE PACE OF DEVELOPMENT AND CHANGE IN BUSINESS AND INDUSTRY IN MALAYSIA TODAY IS … PACE OF INNOVATION: MORE THAN HALF OF MALAYSIANS THINK CHANGE IS HAPPENING TOO QUICKLY 55% Too Fast22% Too Slow Informed Public 22% Just Right Q349-351. Below are a number of statements. For each, please think about the pace of development and change in business and industry today, and select the response that most accurately represents your opinion. (Not Enough, Too Much) Informed Publics, in Malaysia.
  22. 22. PG 22 84% 67% 64% 55% 34% 69% 59% 55% 47% 32% Electronic and Mobile Payments Electronic and Personal Health Trackers Cloud Computing Hydraulic Fracturing Genetically Modified Foods TRUST IN RECENT DEVELOPMENTS IN BUSINESS AND INDUSTRY, MALAYSIA VS. GLOBAL Q355-359. Below is a number of recent developments in business and industry. To what degree do you trust each of these recent developments? (Top 4 Box, Trust) Informed Publics, in Malaysia. BUSINESS INNOVATION: DEVELOPING MARKETS SUCH AS MALAYSIA MORE OPEN TO CHANGE +15 +8 +9 +8 +6 Informed Public 50% MALAYSIA GLOBAL
  23. 23. PG 23 Q360-364: Now thinking specifically about each of the following industries, how much do you trust them to responsibly develop and release each of these recent developments? (Showing % who trust, rated 6-9). Informed Publics, in Malaysia. Q43-60. Please indicate how much you trust businesses in each of the following industries to do what is right. Again, please use the same nine-point scale, where one means that you “do not trust them at all” and nine means that you “trust them a great deal.” Informed Publics, in Malaysia. Informed Public TRUST IN INDUSTRIES’ ABILITIES TO RESPONSIBLY DEVELOP AND RELEASE INDUSTRY-SPECIFIC DEVELOPMENTS, COMPARED TO TRUST IN INDUSTRIES IN MALAYSIA 32% 65% 68% 68% 82% 71% 73% 86% 75% 73%Financial Services Electronic Payments Health Personal Health Trackers Technology Cloud Computing Energy Hydraulic Fracturing Food & Beverage Genetically Modified Foods TRUST INDUSTRY SECTOR TRUST INDUSTRY TO IMPLEMENT EACH DEVELOPMENT +9 -7 -18 -8 -39 Gap Trust in Industry Sector vs. Trust in Industry to Innovate BUSINESS INNOVATION: TRUST IN INDUSTRY DOES NOT MEAN TRUST IN INNOVATION
  24. 24. PG 24 ACTIONS THAT INCREASE TRUST IN INDUSTRY TO IMPLEMENT TECHNOLOGY CHANGES IN MALAYSIA Informed Public Q365-369. Below is a number of actions that could impact your trust in business and industry to develop and implement technology-led changes such as those you just evaluated. What impact would each of these actions have on your trust? Informed Publics, in Malaysia. Q349-351. Below are a number of statements. For each, please think about the pace of development and change in business and industry today, and select the response that most accurately represents your opinion. (Not Enough, Too Much) Informed Publics, in Malaysia. TRUST IN INNOVATION: HOW TO BUILD TRUST WITHIN EACH INDUSTRY Make test results available publicly for review 87% Partner with an academic institution 83% Run a clinical trial or beta test 77% Partner with an NGO 74% Partner with government 65% 58% AGREE: New developments are not tested enough
  25. 25. PG 25 46% 54% 54% 40% 53% 52% 24% 15% 16% 20% 17% 14% Business Financial Services Industry Health Industry Technology Industry Energy Industry Food and Beverage Industry Informed Public 2014 TRUST BAROMETER: 51% say the most important role for government in business is to protect consumers and regulate business NOT ENOUGH REGULATION TOO MUCH REGULATION GOVERNMENT REGULATION OF BUSINESS AND ACROSS INDUSTRY SECTORS IS PERCEIVED TO BE: BUSINESS INNOVATION: NOT ENOUGH GOVERNMENT REGULATION Q148. [TRACKING] When it comes to government regulation of business, do you think that your government regulates business too much, not enough or the right amount? (Not Enough, Too much) Informed Publics, 27-country global total. Q262/Q263/Q264/Q381/Q382. When it comes to government regulation of the [financial services industry / energy industry / food and beverage industry / health industry / technology industry], do you think that your government regulates it too much, not enough or the right amount? (Not Enough, Too much) Informed Publics, 27-country global total.
  26. 26. PG 26 TRUSTED SOURCES
  27. 27. PG 27 Q178-182. When looking for general news and information, how much would you trust each type of source for general news and information? Please use a nine-point scale, where one means that you “do not trust it at all” and nine means that you “trust it a great deal.” (Top 4 Box, Trust) Informed Publics, in Malaysia. TRUST IN EACH SOURCE FOR GENERAL NEWS AND INFORMATION IN MALAYSIA ONLINE SEARCH ENGINES: MOST TRUSTED BY MALAYSIANS SEEKING NEWS & INFORMATION Informed Public 55% 65% 64% 56% 52% 62% 62% 59% 55% 64% 57% 54% 67% 72% 79% 78% 50% 58% 54% 52% 2012 2013 2014 2015 Traditional Media Online Search Engines (Examples: Google, Yahoo!, Baidu) Social Media Hybrid Media Owned Media
  28. 28. PG 28 Q387-396. Thinking about the information you consume on social networking sites, such as Facebook, MySpace, LinkedIn, Meebo, Orkut, Qzone, RenRen, how much do you trust the information posted from each of the following authors or content creators? (Top 4 Box, Trust) Informed Publics, in Malaysia. Q397-406. Thinking about the information you consume on content sharing sites, such as YouTube, how much do you trust the information posted from each of the following authors or content creators? Informed Publics, in Malaysia. Q407 - 415 Thinking about the information you consume on online-only news and information sources, such as The Huffington Post, Buzzfeed, Techcrunch, etc., how much do you trust the information posted from each of the following authors or content creators? Informed Publics, in Malaysia. Informed Public TRUST IN INFORMATION CREATED BY EACH AUTHOR ON SOCIAL NETWORKING SITES, CONTENT SHARING SITES AND ONLINE-ONLY INFORMATION SOURCES IN MALAYSIA TRUSTED NEUTRAL DISTRUSTED MALAYSIANS TRUST SOCIAL MEDIA CONTENT BY ACADEMIC EXPERTS AND FRIENDS & FAMILY 34% 41% 50% 53% 57% 57% 58% 65% 69% 75% Brands I don’t use Celebrities A well-known online personality Elected officials A journalist Employees of a company A company CEO Companies I use My friends and family An academic expert
  29. 29. PG 29 TRUST IN INFORMATION CREATED BY EACH AUTHOR ON SOCIAL NETWORKING SITES, CONTENT SHARING SITES AND ONLINE-ONLY INFORMATION SOURCES IN MALAYSIA TRADITIONAL SOURCES REMAIN LESS TRUSTED Informed Public TELEVISIONNEWSPAPERS ONLINE SEARCH The First Source for General Information The First Source for Breaking News Source Used Most to Confirm/Validate News Q183. On a typical day, what is the first source that you go to for general information about business? Informed Publics, Informed Publics, in Malaysia. Q184. What is the first source you go to for breaking news about business? Informed Publics, in Malaysia. Q185. Which of the following sources do you turn to MOST often to confirm/validate information on breaking news about business? Informed Publics, in Malaysia. 27% 22% 23% 8% 10% 11% 41% 41% 43% 2013 2014 2015 23% 16% 25% 14% 14% 15% 34% 38% 33% 2013 2014 2015 16% 16% 19% 14% 13% 18% 42% 50% 37% 2013 2014 2015
  30. 30. PG 30 BUILDING TRUST
  31. 31. PG 31 16 KEY ATTRIBUTES TO BUILDING TRUST INTEGRITY Has ethical business practices Takes responsible actions to address an issue or crisis Has transparent and open business practices ENGAGEMENT Listens to customer needs and feedback Treats employees well Places customers ahead of profits Communicates frequently and honestly on the state of its business PRODUCTS & SERVICES Offers high-quality products or services Is an innovator of new products, services or ideas PURPOSE Works to protect and improve the environment Addresses society’s needs in its everyday business Creates programs that positively impact the local community Partners with NGOs, government and 3rd parties to address societal needs OPERATIONS Has highly-regarded and widely-admired top leadership Ranks on a global list of top companies Delivers consistent financial returns to investors Edelman Trust Barometer research reveals 16 specific attributes that build trust. These can be grouped into five performance clusters listed here in rank order of importance. Q80-Q95. [TRACKING] How important is each of the following actions to building your trust in a company? Use a nine- point scale where one means that action is “not at all important to building your trust” and nine means it is “extremely important to building your trust” in a company. (Top 2 Box, Very/Extremely Important) Informed Public, 27-country global total.
  32. 32. PG 32 TRUST BUILDING ATTRIBUTES – LARGE GAP IN EXPECTATION VS. PERFORMANCE 29% 28% 28% 24% 31% 30% 31% 32% 38% 33% 30% 37% 34% 31% 33% 36% 43% 38% 40% 34% 47% 45% 51% 43% 60% 54% 54% 57% 53% 54% 60% 57% Delivers Consistent Financial Returns To Investors Ranks On A Global List Of Top Companies, Such As Best To Work For Or Most Admired Has Highly-Regarded And Widely Admired Top Leadership Partners With NGOs, Government And Third Parties To Address Societal Issues Addresses Society'S Needs In Its Everyday Business Creates Programs That Positively Impact The Local Community Works To Protect And Improve The Environment Is An Innovator Of New Products, Services Or Ideas Offers High Quality Products Or Services Communicates Frequently And Honestly On The State Of Its Business Places Customers Ahead Of Profits Listens To Customer Needs And Feedback Treats Employees Well Has Transparent And Open Business Practices Takes Responsible Actions To Address An Issue Or A Crisis Has Ethical Business Practices Integrity & Engagement are crucial in building Trust Operations & Profits are table stakes BUSINESS IMPORTANCE VS. COMPANY PERFORMANCE Q80-Q95. [TRACKING] How important is each of the following actions to building your TRUST in a company? Use a nine-point scale where one means that action is “not at all important to building your trust” and nine means it is “extremely important to building your trust” in a company. Informed Publics, 27 Country Global Total. Q114-129. Please rate businesses in general on how well you think they are performing on each of the following attributes. Use a 9-point scale where one means they are "performing extremely poorly" and nine means they are "performing extremely well". Informed Publics, 27 Country Global Total. *Excludes don’t know responses Gap -21 -27 -23 -19 -20 -24 -21 -22 -11 -20 -15 -16 -10 -12 -10 -14 Informed Public Environment is important
  33. 33. PG 33 BUILDING AND DEFENDING TRUST 48% 47% 40% Fails to Contribute to the Greater Good Does Not Help Me and My Family Live a Fulfilling Life Lacks Economic Growth 63% 52% 47% Produces Economic Growth Contributes to a Greater Good/Allows Me to Be a Productive Member of Society Helps Me and My Family Live a Fulfilling Life Reasons Trust in Business Has Increased in MALAYSIA Informed Public Q328-329. For which of the following reasons, if any, has your trust in each institution listed below increased over the past year? (Top 4 Box, Trust) Informed Publics, in Malaysia. Q330-331. For which of the following reasons, if any, has your trust in each institution listed below decreased over the past year? (Top 4 Box, Trust) Informed Publics, in Malaysia. Q249-252. Please indicate how much you agree or disagree with the following statements? (Top 4 Box, Trust) Informed Publics, in Malaysia. Reasons Trust in Business Has Decreased in MALAYSIA 86% agree “A company can take specific actions that both increase profits and improve the economic and social conditions in the community where it operates.”
  34. 34. PG 34 BUILDING TRUST IN 2015 A REQUIRED SET OF ACTIONS BehaveSolve Engage • Develop Trusted Innovations resulting in personal & societal benefits. • Integrate the objective of profit with purpose. • Communicate with Integrity and Engage with transparency. • Keep sustainability and respect of the environment top of mind • Keep stakeholders frequently informed how you are doing. • Listen, share information transparently, not just what, but why and how you are doing it. • Invite feedback, collaborate with experts, NGOs • Acknowledge problems, communicate how you are making it better.
  35. 35. PG 35 On the cover, from top left: India’s Prime Minister Narendra Modi: REUTERS/Lucas Jackson; Financial Times article on the forex rigging scandal; Ukrainian tanks: REUTERS/Valentyn Ogirenko; Sony Pictures Entertainment Studios: AP PHOTO/Damian Dovarganes; Uber: REUTERS/Kai Pfaffenbach; Wall of hope for Malaysia Airlines Flight MH370: REUTERS/Samsul Said; Protester calls for for G20 leaders to address the Ebola issue: REUTERS/Jason Reed. On slide 4; Financial Times article; Ebola issue: REUTERS/Jason Reed; Sony Pictures: AP PHOTO/Damian Dovarganes; Malaysia Airlines Flight MH370: REUTERS/Samsul Said. On slide 22: Health Fitness Trackers: AP PHOTO/Richard Drew. On slide 31: Narendra Modi: REUTERS/Lucas Jackson. On slide 35: laboratory testing: REUTERS/Tobias Schwarz.

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