Five Years of Edelman Trust in Entertainment

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The Digital Entertainment, Rights and Technology team at Edelman UK has been studying consumer Trust in the Entertainment industry and Social Entertainment for the last five years. Ahead of the launch of the 2011 findings on 25.05.2011, they took a look back at the key findings over the years.

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Five Years of Edelman Trust in Entertainment

  1. 1. Five years of Trust in Entertainment<br />#SocialEnt<br />
  2. 2. 2<br />In 2007.... <br />67% <br />of consumers frequently accessed entertainment information from their TV<br />18% <br />were using social networks as a regular source of entertainment information <br />back then only <br />
  3. 3. 3<br />In 2007.... <br />27% <br />of consumers had downloaded entertainment content illegally <br />
  4. 4. 4<br />In 2007.... <br />theEntertainment Industry was the <br />3rd<br />least trusted industry<br />(even the banking industry was more trusted...)<br />
  5. 5. 5<br />In 2008.... <br />35% <br />of UK consumers thought social media provided good value for money <br />51%<br />but<br />thought TV provided good value for money <br />
  6. 6. 6<br />In 2008.... <br />quarter<br />a<br />of Brits aged 18-30 had ILLEGALLYdownloadedentertainment content<br />
  7. 7. 7<br />In 2008.... <br />27%<br />of UK consumers were unwilling to pay for any entertainment content <br />
  8. 8. 8<br />In 2009.... <br />66%<br />were spending the same amount or more money on entertainment content <br />
  9. 9. 9<br />In 2009.... <br />59%<br />Said PRICE was the biggest consideration when purchasing content. Quality was second. <br />
  10. 10. 10<br />In 2010.... <br />30% <br />of UK consumers thought Social Networks provided more value than any other entertainment category<br />
  11. 11. 11<br />In 2010.... <br />56% <br />of UK consumers considered Social Networks as a form of Entertainment <br />
  12. 12. 12<br />In 2010.... <br />89% <br />of UK consumers would not be willing to sacrifice personal information in order toaccess free entertainment content <br />
  13. 13. 13<br />in 2011...?<br />#SocialEnt<br />25.05.2011<br />

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