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The Future of Content (From Mobile to Wearables)

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Entropy CEO Eddie Vassallo presents the "content card" approach to preparing for and managing the demands of mobile and future wearable devices.

Originally presented at the "Better UX for Published Content" Seminar in London, May 22nd 2014.

Published in: Mobile, Technology

The Future of Content (From Mobile to Wearables)

  1. 1. PREPARING FOR FUTURE CONTENT EddieVassallo CEO, Entropy eddie@thisisentropy.com ! @entropylab thisisentropy.com
  2. 2. FIRST, SOME OBLIGATORY HISTORY SLIDES
  3. 3. DIGITAL CONTENT EVOLUTION Basic Desktop Publishing Print Page Layout
  4. 4. DIGITAL CONTENT EVOLUTION Early Web Browsers First Apple Website
  5. 5. DIGITAL CONTENT EVOLUTION Modern Websites Modern Web Apps
  6. 6. CONTENT STRATEGY & MANAGEMENT Page-based Layouts Page-based Management
  7. 7. MOBILE HAS HAD A SIMILAR PATH FromText-based WAP Services
  8. 8. MOBILE HAS HAD A SIMILAR PATH Content Rich Apps & Sites Advanced Apps & Services
  9. 9. WEARABLESTAKETHINGS FURTHER WEARABLES TAKETHINGS FURTHER…
  10. 10. WEARABLESTAKETHINGS FURTHER…AND FURTHER…
  11. 11. CONTENT STRATEGY EVOLUTION
  12. 12. THE CASCADE APPROACH Content Strategy is Moving in the Wrong Direction
  13. 13. MOBILE AND WEARABLE FUTURE “The PC is Dying,The Only Question Is How Fast” - Forbes, December 2013 Mobile devices accounted for 55% of Internet usage in the United States in January 2014.
  14. 14. SO AGAIN… We Need to Reverse the Paradigm
  15. 15. FROM PC PAGESTO FLEXIBLE CARDS
  16. 16. ★ Short “Bursts of Information” ★ Highly Flexible for Mobile, Tablet,Web, and Wearables ★ Fast to Deliver, Easy to Customise ★ Contextually-Aware ★ Designed for Key Content First, but Expandable for All Content WHAT ARE CONTENT CARDS
  17. 17. CARD FLEXIBILITY
  18. 18. CARDS ARE ALREADY EVERYWHERE
  19. 19. IDEAL FOR MOBILE
  20. 20. IDEAL FOR WEARABLES
  21. 21. CARD CONTENT ARCHITECTURE Intelligent Feed Format Management XML : JSON JSON : XML XML : HTML Advanced Content Matching Layer Device/OS Recognition GPS Recognition Editor Interface Image Resizing Video Re-encoding Text Manipulation Flexible CMS Dashboard Card Content Toolkit Card Delivery Server Device-Aware Card Delivery Engine Card Deck Matching
  22. 22. ★ Think of Content as Modules or Bricks - Not Pages! ★ EnsureYour CMS is Ready for Module- based Content Organisation & Delivery ★ Not Just Mobile First - But Context First! ★ DesignYour Content Strategy Around Future Content Not Current Content ★ Remain Flexible & Open CARD PLANNING & MANAGEMENT
  23. 23. BEWARE OF CATCH PHRASES
  24. 24. INSTEAD, FOCUS ON… Context ControlContent
  25. 25. Thanks! EddieVassallo CEO, Entropy eddie@thisisentropy.com ! @entropylab thisisentropy.com

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