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7 Terms You'll Hear Your SEO Use ALL THE TIME

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7 Terms You'll Hear Your SEO Use ALL THE TIME

  1. 1. Sunday, January 19, 2014
  2. 2. presents Sunday, January 19, 2014
  3. 3. 7 TERMS YOU’LL HEAR YOUR SEO USE Sunday, January 19, 2014
  4. 4. 7 TERMS YOU’LL HEAR YOUR SEO USE ALL Sunday, January 19, 2014
  5. 5. 7 TERMS YOU’LL HEAR YOUR SEO USE ALL THE Sunday, January 19, 2014
  6. 6. 7 TERMS YOU’LL HEAR YOUR SEO USE ALL THE TIME Sunday, January 19, 2014
  7. 7. 1 Sunday, January 19, 2014
  8. 8. 1 “BOUNCE RATE” Sunday, January 19, 2014
  9. 9. % Sunday, January 19, 2014
  10. 10. % Sunday, January 19, 2014 OF VISITORS WHO LEAVE A SITE
  11. 11. % OF VISITORS WHO LEAVE A SITE AFTER VIEWING ONLY ONE PAGE Sunday, January 19, 2014
  12. 12. 2 Sunday, January 19, 2014
  13. 13. “K ey w or ds ” 2 Sunday, January 19, 2014
  14. 14. KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS Sunday, January 19, 2014
  15. 15. KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS Sunday, January 19, 2014
  16. 16. KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEPHRASES KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWOFDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYGREATS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS Sunday, January 19, 2014
  17. 17. KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEPHRASES KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWOFDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYGREATS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KSIGNIFICA NCEWORDS KEYWORDS KEYWORDS KEYWORDS Sunday, January 19, 2014
  18. 18. TO YOUR SERVICE Sunday, January 19, 2014
  19. 19. TO YOUR PRODUCT Sunday, January 19, 2014
  20. 20. TO YOUR MARKET Sunday, January 19, 2014
  21. 21. TO YOUR INDUSTRY Sunday, January 19, 2014
  22. 22. 3 Sunday, January 19, 2014
  23. 23. “TITLE TAGS” Sunday, January 19, 2014 3
  24. 24. “TITLE TAGS” ARE CLEAR, Sunday, January 19, 2014
  25. 25. “TITLE TAGS” ARE CLEAR, CONCISE Sunday, January 19, 2014
  26. 26. “TITLE TAGS” ARE CLEAR, CONCISE & COMPELLING Sunday, January 19, 2014
  27. 27. “TITLE TAGS” ARE CLEAR, CONCISE & COMPELLING DESCRIPTIONS OF A WEBPAGE OR A SEARCH ENGINE RESULT. Sunday, January 19, 2014
  28. 28. Sunday, January 19, 2014
  29. 29. title tag Sunday, January 19, 2014
  30. 30. title tag title tag Sunday, January 19, 2014
  31. 31. TITLE TAGS HELP BOTH PEOPLE & SEARCH ENGINES DETERMINE WHAT A WEBPAGE IS ABOUT. Sunday, January 19, 2014
  32. 32. 4 Sunday, January 19, 2014
  33. 33. 4 “INDEXED Sunday, January 19, 2014 PAGES”
  34. 34. qisopagesedfpdondkfarhs wiskfheiwlskdnnwbsjxxk ufkcwebsitecmdothatdiw davnrtsearchdwodengine idwsppcofksmxoujmswos ieiyeikshasjexploredrtiue pedoklwandyhmwtstored Sunday, January 19, 2014
  35. 35. qisopagesedfpdondkfarhs wiskfheiwlskdnnwbsjxxk ufkcwebsitecmdothatdiw davnrtsearchdwodengine idwsppcofksmxoujmswos ieiyeikshasjexploredrtiue pedoklwandyhmwtstored Sunday, January 19, 2014
  36. 36. HOW? Sunday, January 19, 2014
  37. 37. With this little guy: Sunday, January 19, 2014
  38. 38. With this little guy: Sunday, January 19, 2014
  39. 39. With this little guy: Sunday, January 19, 2014 He’s called a crawler,
  40. 40. With this little guy: Sunday, January 19, 2014 He’s called a crawler, or a bot.
  41. 41. With this little guy: He’s called a crawler, or a bot. Google calls him Googlebot. Sunday, January 19, 2014
  42. 42. With this little guy: He’s called a crawler, or a bot. Google calls him Googlebot. (Go figure.) Sunday, January 19, 2014
  43. 43. With this little guy: He’s called a crawler, or a bot. Google calls him Googlebot. (Go figure.) He’s a program that methodically browses the Internet for new pages to store. Sunday, January 19, 2014
  44. 44. Sunday, January 19, 2014
  45. 45. New Page Crawler Sunday, January 19, 2014
  46. 46. Sunday, January 19, 2014
  47. 47. Sunday, January 19, 2014
  48. 48. Sunday, January 19, 2014
  49. 49. INDEXED Sunday, January 19, 2014
  50. 50. INDEXED Sunday, January 19, 2014
  51. 51. 5 Sunday, January 19, 2014
  52. 52. 5 “UNIQUE VISITORS” Sunday, January 19, 2014
  53. 53. “UNIQUE VISITORS” : a  count  of  how  many   different  people  access  a   website  within  the  reporting   period,   Sunday, January 19, 2014
  54. 54. “UNIQUE VISITORS” : a  count  of  how  many   different  people  access  a   website  within  the  reporting   period,  which  could  be Sunday, January 19, 2014
  55. 55. A DAY. Sunday, January 19, 2014
  56. 56. A WEEK. Sunday, January 19, 2014
  57. 57. A MONTH. Sunday, January 19, 2014
  58. 58. WHATEVER Sunday, January 19, 2014
  59. 59. HOWEVER, Sunday, January 19, 2014
  60. 60. HOWEVER, UNIQUE VISITORS PER MONTH IS PROBABLY THE MOST COMMON METRIC FOR SETTING GOALS, PRICING ADS, AND OTHER IMPORTANT STUFF. Sunday, January 19, 2014
  61. 61. HOWEVER, UNIQUE VISITORS PER MONTH IS PROBABLY THE MOST COMMON METRIC FOR SETTING GOALS, PRICING ADS, AND OTHER IMPORTANT STUFF. OH. Sunday, January 19, 2014
  62. 62. OH. AND YOU DETERMINE IF A VISITOR IS UNIQUE BY THEIR IP ADDRESS. Sunday, January 19, 2014
  63. 63. 6 Sunday, January 19, 2014
  64. 64. 6 “BACKLINK” Sunday, January 19, 2014
  65. 65. it’s a link Sunday, January 19, 2014
  66. 66. from one web page Sunday, January 19, 2014
  67. 67. from one web page to another website Sunday, January 19, 2014
  68. 68. According to Sunday, January 19, 2014
  69. 69. According to Sunday, January 19, 2014 Google
  70. 70. According to Google "the more backlinks you have pointing back to your site, Sunday, January 19, 2014
  71. 71. According to Google "the more backlinks you have pointing back to your site, the more popular it will be." Sunday, January 19, 2014
  72. 72. 7 Sunday, January 19, 2014
  73. 73. Conversion Sunday, January 19, 2014 Rate 7
  74. 74. Con ersion Sunday, January 19, 2014 Rate 7
  75. 75. % Sunday, January 19, 2014 OF VISITORS WHO TAKE ACTION ON YOUR WEBSITE
  76. 76. THIS Sunday, January 19, 2014
  77. 77. IS WHAT INTERNET MARKETING IS ALL ABOUT Sunday, January 19, 2014
  78. 78. They might request a quote. Sunday, January 19, 2014
  79. 79. They might request a quote. They might sign up to receive your blog posts. Sunday, January 19, 2014
  80. 80. They might request a quote. They might sign up to receive your blog posts. They might give you a call. Sunday, January 19, 2014
  81. 81. They might request a quote. They might sign up to receive your blog posts. They might They might make a give you a purchase. call. Sunday, January 19, 2014
  82. 82. AND ALTHOUGH SOME ACTIONS ARE MORE SIGNIFICANT THAN OTHERS Sunday, January 19, 2014
  83. 83. AND ALTHOUGH SOME ACTIONS ARE MORE SIGNIFICANT THAN OTHERS JUST REMEMBER: Sunday, January 19, 2014
  84. 84. YOUR CONVERSION RATE IS MORE IMPORTANT THAN Sunday, January 19, 2014
  85. 85. YOUR CONVERSION RATE IS MORE IMPORTANT THAN ANY Sunday, January 19, 2014
  86. 86. YOUR CONVERSION RATE IS MORE IMPORTANT THAN ANY OTHER Sunday, January 19, 2014
  87. 87. YOUR CONVERSION RATE IS MORE IMPORTANT THAN ANY OTHER METRIC Sunday, January 19, 2014
  88. 88. YUP. Sunday, January 19, 2014
  89. 89. YUP. PAGE RANK CAN’T EVEN HOLD A CANDLE TO IT. Sunday, January 19, 2014
  90. 90. A [slideshare] ORIGINAL Sunday, January 19, 2014

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