SlideShare a Scribd company logo
1 of 22
INTRODUCTION
• Who the heck is this guy?
• Why the heck am I here?
• Kicking web what?
• Who the heck are you?
TOPICS
• Web Goals – The Mouse
• Website – The Mouse Trap
• Web Marketing – The Bait
• Analytics – The Test
• Web Mistakes – The Bad
WEB GOALS
• What are your business/web
goals?
• B2C versus B2B
• Who are you targeting?
• Services versus Products
• Lead Generation versus Sales
• The Funnel
•NEED FUNNEL GRAPHIC
FuN WITH
FUNNELS B2BB2C
Social Media - Blogs -
SEO Affiliates - Display
SEO - SEM – Display
Print - Tradeshows
Visitors Visitors
Landing Page > Contact FormProduct Page > Cart
LeadsSales
GOALS
TIPS + LINKS
• Legalzoom – legalzoom.com
• Affiliate Program – osiaffiliate.com
• Lead Generation – hubspot.com
• Coworking – kleverdogcoworking.com
• Keep your eye on the prize!
• Know where your customers hangout!
• Optimize your funnel
THE WEBSITE
• Functionality versus Design
• Size Matters
• Designer versus Developers
• Maintenance
• Planning for Growth
• CMS Systems
•NEED DESIGNER VS DEV
GRAPHIC
RIGHT VS LEFT
BRAIN
The Creatives The Analytics
Weapons: Photoshop - Illustrator -
HTML - CSS - jQuery - UX - UI - CMS
Assignments: Theming – Ads -
Branding Wireframes - Design
Weapons: PHP - MySQL - Apache -
Linux – Python - ROR- Objective C -
Java
Assignments – Applications - Custom
Modules - CMS Customizations
WEB GROWTH
• Maintenance
• Web Roadmap
• Maintenance Budget
• Development Budget
• Hiring a web guy person
• Maintain ROI
CMS SYstems
• Wordpress – Brochure / Informational
• Drupal – Heavy Content / Application
• Magento – Heavy Ecommerce
•Custom – PHP Frameworks, ROR, etc
• Mobile – iOS, Android, HTML5
• Others – OS Cart, Joomla, Etc.
WEBSITE TIPS &
LINKS• Wordpress - wordpress.org
• Drupal – drupal.org
• Magento – magentocommerce.com
• Themes – themeforest.net
• Developers – elance.com, guru.com, etc
• Mobile – phonegap.com
• Learning – lynda.com, kleverdogacademy.com
• Server Related –
pingdom.com, newrelic.com, cloudflare.com
• You get what you pay for! (Customization cost!)
• Start small!
• Plan before you build! (SEO, Functionalities etc)
• Be Detailed!
WEB MARKETING
PLAN
• Traffic! Traffic! Traffic!
• SEO versus SEM
• Blogs and Content
• Display Ads
• Social Media
SEARCH ENGINE
OPTIMIZATION
• Keywords
• Meta Info – Title + Description
• Helpful Content (Guides, How to)
• Viral Content (Videos, top 10s)
• Links – Internal versus External
• Multiple Mediums (Text, Audio,
Downloads, Video)
SEM + DISPLAY
• Start small first on SEM
• Search vs. Network Search vs.
Content
• Display - Doubleclick Adplanner
• Affiliate Programs
• Direct Ads to Blogs/Content Sites
GET SOCIAL !
• Facebook
• Twitter
• Pintrest
• Tumblr/Blog
• Industry Forums
• Youtube/Vimeo
MARKETING TIPS &
LINKS• Pinterest – pintrest.com
• Tumblr – tumblr.com
• SEO – searchengineland.com, seomoz.com
• Social Media Tools – tweetdeck.com, sproutsocial.com
• SEM – adwords.com, adcenter.microsoft.com
• Competitor Analysis – keywordspy.com, compete.com
• Display – google.com/adplanner, buysellads.com
• Be Social – blog, social media, etc.
• Know people in your industry
• ROI, ROI, ROI
• SEO everything – meta, meta, meta, links, links, links
ANALYTICS +
OPTIMIZATION
• Google Analytics
• Goals
• Competition Metrics
• Conversion Optimization
METRICS THAT MATTER
• Visits versus Page Views
• Bounce Rate
• Traffic Sources
• Web Queries
• Conversion Rate
•Completions + Conversions
Conversion
Optimization
• Split Testing – Web Optimizer
• ROI on Marketing
• Optimize Landing Pages
• Scaling Campaigns
• Monitoring
ANALYTIC TIPS &
LINKS• Google Analytics - google.com/analytics
• SEO – seoengineland.com, seomoz.com
• Google Blog – analytics.blogspot.com
• Track Track Track
• Tag Campaigns and all sources
• Monitor regularly
TOP 10 WeB MISTAKES
1. Trying to be a designer or trying to be cool
2. Being complacent
3. No web budget (Security / Maintenance)
4. Going too big on web (Too many features)
5. Not looking at the data
6. No voice - no community
7. Lack of educational effort
8. Not focusing on goals
9. Not using customers view
10. Changing things on the fly
WEB CASE STUDY

More Related Content

What's hot

TechMerch Innovations - Credentials - June 2016
TechMerch Innovations - Credentials - June 2016TechMerch Innovations - Credentials - June 2016
TechMerch Innovations - Credentials - June 2016Nitin Chhabria
 
RE/MAX India 2013 Internet Marketing
RE/MAX India 2013 Internet MarketingRE/MAX India 2013 Internet Marketing
RE/MAX India 2013 Internet MarketingRE/MAX India
 
From Passion Project to Business
From Passion Project to BusinessFrom Passion Project to Business
From Passion Project to BusinessAdelina Wong
 
Inbound Marketing
Inbound Marketing Inbound Marketing
Inbound Marketing Ankit Oberoi
 
Introduction to Wordpress Theme Development
Introduction to Wordpress Theme Development Introduction to Wordpress Theme Development
Introduction to Wordpress Theme Development Nile Flores
 
Lead generation and Incubation
Lead generation and IncubationLead generation and Incubation
Lead generation and Incubationzyre888
 
Harnessing Digital Communities to Find Buyers Ready to Buy and Drive Awareness
Harnessing Digital Communities to Find Buyers Ready to Buy and Drive AwarenessHarnessing Digital Communities to Find Buyers Ready to Buy and Drive Awareness
Harnessing Digital Communities to Find Buyers Ready to Buy and Drive AwarenessSAP Ariba
 
Your window to the digital world
Your window to the digital worldYour window to the digital world
Your window to the digital worldMasih Nabizadeh
 
Retailer's e commerce toolkit off price
Retailer's e commerce toolkit off priceRetailer's e commerce toolkit off price
Retailer's e commerce toolkit off priceEverest Institute
 
Winning Paid Search Landing Pages - SMX Stockholm 2012
Winning Paid Search Landing Pages - SMX Stockholm 2012Winning Paid Search Landing Pages - SMX Stockholm 2012
Winning Paid Search Landing Pages - SMX Stockholm 2012SESNordic AB
 
Shopify SEO - Quick Tips For Success
Shopify SEO - Quick Tips For SuccessShopify SEO - Quick Tips For Success
Shopify SEO - Quick Tips For SuccessJosh Highland Giese
 
Content Marketing
Content MarketingContent Marketing
Content MarketingDejan SEO
 
Authority building with relevance
Authority building with relevanceAuthority building with relevance
Authority building with relevanceDejan SEO
 
Wordpress 2016
Wordpress 2016Wordpress 2016
Wordpress 2016dsm-llc
 
Wine Bloggers Conference 2009 - Monetizing Presentation
Wine Bloggers Conference 2009 - Monetizing PresentationWine Bloggers Conference 2009 - Monetizing Presentation
Wine Bloggers Conference 2009 - Monetizing PresentationTim Lemke
 
Optimizing Landing Pages for Lead Generation and Conversion Webinar Slides Hu...
Optimizing Landing Pages for Lead Generation and Conversion Webinar Slides Hu...Optimizing Landing Pages for Lead Generation and Conversion Webinar Slides Hu...
Optimizing Landing Pages for Lead Generation and Conversion Webinar Slides Hu...HubSpot
 
Cross Financial Group Introduction
Cross Financial Group IntroductionCross Financial Group Introduction
Cross Financial Group Introductionkthersh
 

What's hot (20)

TechMerch Innovations - Credentials - June 2016
TechMerch Innovations - Credentials - June 2016TechMerch Innovations - Credentials - June 2016
TechMerch Innovations - Credentials - June 2016
 
RE/MAX India 2013 Internet Marketing
RE/MAX India 2013 Internet MarketingRE/MAX India 2013 Internet Marketing
RE/MAX India 2013 Internet Marketing
 
From Passion Project to Business
From Passion Project to BusinessFrom Passion Project to Business
From Passion Project to Business
 
Inbound Marketing
Inbound Marketing Inbound Marketing
Inbound Marketing
 
Introduction to Wordpress Theme Development
Introduction to Wordpress Theme Development Introduction to Wordpress Theme Development
Introduction to Wordpress Theme Development
 
Lead generation and Incubation
Lead generation and IncubationLead generation and Incubation
Lead generation and Incubation
 
KW Luxury Homes Benefits Flyer
KW Luxury Homes Benefits FlyerKW Luxury Homes Benefits Flyer
KW Luxury Homes Benefits Flyer
 
Landing page
Landing pageLanding page
Landing page
 
Restaurant seo final_
Restaurant seo final_Restaurant seo final_
Restaurant seo final_
 
Harnessing Digital Communities to Find Buyers Ready to Buy and Drive Awareness
Harnessing Digital Communities to Find Buyers Ready to Buy and Drive AwarenessHarnessing Digital Communities to Find Buyers Ready to Buy and Drive Awareness
Harnessing Digital Communities to Find Buyers Ready to Buy and Drive Awareness
 
Your window to the digital world
Your window to the digital worldYour window to the digital world
Your window to the digital world
 
Retailer's e commerce toolkit off price
Retailer's e commerce toolkit off priceRetailer's e commerce toolkit off price
Retailer's e commerce toolkit off price
 
Winning Paid Search Landing Pages - SMX Stockholm 2012
Winning Paid Search Landing Pages - SMX Stockholm 2012Winning Paid Search Landing Pages - SMX Stockholm 2012
Winning Paid Search Landing Pages - SMX Stockholm 2012
 
Shopify SEO - Quick Tips For Success
Shopify SEO - Quick Tips For SuccessShopify SEO - Quick Tips For Success
Shopify SEO - Quick Tips For Success
 
Content Marketing
Content MarketingContent Marketing
Content Marketing
 
Authority building with relevance
Authority building with relevanceAuthority building with relevance
Authority building with relevance
 
Wordpress 2016
Wordpress 2016Wordpress 2016
Wordpress 2016
 
Wine Bloggers Conference 2009 - Monetizing Presentation
Wine Bloggers Conference 2009 - Monetizing PresentationWine Bloggers Conference 2009 - Monetizing Presentation
Wine Bloggers Conference 2009 - Monetizing Presentation
 
Optimizing Landing Pages for Lead Generation and Conversion Webinar Slides Hu...
Optimizing Landing Pages for Lead Generation and Conversion Webinar Slides Hu...Optimizing Landing Pages for Lead Generation and Conversion Webinar Slides Hu...
Optimizing Landing Pages for Lead Generation and Conversion Webinar Slides Hu...
 
Cross Financial Group Introduction
Cross Financial Group IntroductionCross Financial Group Introduction
Cross Financial Group Introduction
 

Similar to Kicking Web Butt - Small Business Web Strategy Planning

Digital marketing course content
Digital marketing course contentDigital marketing course content
Digital marketing course contentTrainme Softtech
 
Digital marketing institute in Pune
Digital marketing institute in PuneDigital marketing institute in Pune
Digital marketing institute in Punelarrypeter369
 
Digital marketing institute in Pune
Digital marketing institute in PuneDigital marketing institute in Pune
Digital marketing institute in Punelarrypeter369
 
Arts Marketing Association North-East Network Meeting: The Evolution of Searc...
Arts Marketing Association North-East Network Meeting: The Evolution of Searc...Arts Marketing Association North-East Network Meeting: The Evolution of Searc...
Arts Marketing Association North-East Network Meeting: The Evolution of Searc...Marty Hayes
 
John Smyth - Marketing, Clicks to Conversions - Inside eCommerce MicksGarage ...
John Smyth - Marketing, Clicks to Conversions - Inside eCommerce MicksGarage ...John Smyth - Marketing, Clicks to Conversions - Inside eCommerce MicksGarage ...
John Smyth - Marketing, Clicks to Conversions - Inside eCommerce MicksGarage ...John Walsh
 
Digital Marketing Course Top 12 Modules
Digital Marketing Course Top 12 ModulesDigital Marketing Course Top 12 Modules
Digital Marketing Course Top 12 ModulesDigital Yogesh Laddha
 
Digital Marketing Course in Science City.docx
Digital Marketing Course in Science City.docxDigital Marketing Course in Science City.docx
Digital Marketing Course in Science City.docxmehulpanchalindia
 
Digital Media Overview
Digital Media OverviewDigital Media Overview
Digital Media OverviewSkoda Minotti
 
Digital Yacht Marketing Seminar for YPY Monaco
Digital Yacht Marketing Seminar for YPY MonacoDigital Yacht Marketing Seminar for YPY Monaco
Digital Yacht Marketing Seminar for YPY MonacoRumble Romagnoli
 
Picking The Right Keywords To Attract More Customers
Picking The Right Keywords To Attract More Customers Picking The Right Keywords To Attract More Customers
Picking The Right Keywords To Attract More Customers Bruce Jones
 
John Smyth From micksGarage.com: Marketing Masterclass - Clicks to Conversions
John Smyth From micksGarage.com:  Marketing Masterclass - Clicks to Conversions John Smyth From micksGarage.com:  Marketing Masterclass - Clicks to Conversions
John Smyth From micksGarage.com: Marketing Masterclass - Clicks to Conversions MicksGarage.com
 
Professional diploma in digital marketing
Professional diploma in digital marketing Professional diploma in digital marketing
Professional diploma in digital marketing Digipro India
 
Professional Diploma in Digital Marketing by DigiPro Academy jaipur
Professional Diploma in Digital Marketing by DigiPro Academy jaipurProfessional Diploma in Digital Marketing by DigiPro Academy jaipur
Professional Diploma in Digital Marketing by DigiPro Academy jaipurProfessional Training Academy
 
Ramp up Your Digital Marketing Plan | Internet Marketing for Healthcare
Ramp up Your Digital Marketing Plan | Internet Marketing for HealthcareRamp up Your Digital Marketing Plan | Internet Marketing for Healthcare
Ramp up Your Digital Marketing Plan | Internet Marketing for HealthcareRandall Wong, M.D.
 
Digital marketing course
Digital marketing courseDigital marketing course
Digital marketing coursepriyayaantra
 
Digital Marketing Overview for Marist College
Digital Marketing Overview for Marist CollegeDigital Marketing Overview for Marist College
Digital Marketing Overview for Marist CollegeStephen Lella
 
Search Marketing for Hoteliers
Search Marketing for HoteliersSearch Marketing for Hoteliers
Search Marketing for HoteliersEight Trails
 

Similar to Kicking Web Butt - Small Business Web Strategy Planning (20)

Digital marketing course content
Digital marketing course contentDigital marketing course content
Digital marketing course content
 
Digital marketing institute in Pune
Digital marketing institute in PuneDigital marketing institute in Pune
Digital marketing institute in Pune
 
Digital marketing institute in Pune
Digital marketing institute in PuneDigital marketing institute in Pune
Digital marketing institute in Pune
 
Arts Marketing Association North-East Network Meeting: The Evolution of Searc...
Arts Marketing Association North-East Network Meeting: The Evolution of Searc...Arts Marketing Association North-East Network Meeting: The Evolution of Searc...
Arts Marketing Association North-East Network Meeting: The Evolution of Searc...
 
John Smyth - Marketing, Clicks to Conversions - Inside eCommerce MicksGarage ...
John Smyth - Marketing, Clicks to Conversions - Inside eCommerce MicksGarage ...John Smyth - Marketing, Clicks to Conversions - Inside eCommerce MicksGarage ...
John Smyth - Marketing, Clicks to Conversions - Inside eCommerce MicksGarage ...
 
Digital Marketing Course Top 12 Modules
Digital Marketing Course Top 12 ModulesDigital Marketing Course Top 12 Modules
Digital Marketing Course Top 12 Modules
 
Digital Marketing Course in Science City.docx
Digital Marketing Course in Science City.docxDigital Marketing Course in Science City.docx
Digital Marketing Course in Science City.docx
 
Webroot Academy
Webroot AcademyWebroot Academy
Webroot Academy
 
Digital Media Overview
Digital Media OverviewDigital Media Overview
Digital Media Overview
 
Google analytics-workshop
Google analytics-workshopGoogle analytics-workshop
Google analytics-workshop
 
Digital Yacht Marketing Seminar for YPY Monaco
Digital Yacht Marketing Seminar for YPY MonacoDigital Yacht Marketing Seminar for YPY Monaco
Digital Yacht Marketing Seminar for YPY Monaco
 
Picking The Right Keywords To Attract More Customers
Picking The Right Keywords To Attract More Customers Picking The Right Keywords To Attract More Customers
Picking The Right Keywords To Attract More Customers
 
John Smyth From micksGarage.com: Marketing Masterclass - Clicks to Conversions
John Smyth From micksGarage.com:  Marketing Masterclass - Clicks to Conversions John Smyth From micksGarage.com:  Marketing Masterclass - Clicks to Conversions
John Smyth From micksGarage.com: Marketing Masterclass - Clicks to Conversions
 
Professional diploma in digital marketing
Professional diploma in digital marketing Professional diploma in digital marketing
Professional diploma in digital marketing
 
Professional Diploma in Digital Marketing by DigiPro Academy jaipur
Professional Diploma in Digital Marketing by DigiPro Academy jaipurProfessional Diploma in Digital Marketing by DigiPro Academy jaipur
Professional Diploma in Digital Marketing by DigiPro Academy jaipur
 
Digital Marketing Course Syllabus
Digital Marketing Course SyllabusDigital Marketing Course Syllabus
Digital Marketing Course Syllabus
 
Ramp up Your Digital Marketing Plan | Internet Marketing for Healthcare
Ramp up Your Digital Marketing Plan | Internet Marketing for HealthcareRamp up Your Digital Marketing Plan | Internet Marketing for Healthcare
Ramp up Your Digital Marketing Plan | Internet Marketing for Healthcare
 
Digital marketing course
Digital marketing courseDigital marketing course
Digital marketing course
 
Digital Marketing Overview for Marist College
Digital Marketing Overview for Marist CollegeDigital Marketing Overview for Marist College
Digital Marketing Overview for Marist College
 
Search Marketing for Hoteliers
Search Marketing for HoteliersSearch Marketing for Hoteliers
Search Marketing for Hoteliers
 

Recently uploaded

trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdfMintel Group
 
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...ssuserf63bd7
 
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)Lviv Startup Club
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers referencessuser2c065e
 
NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataNAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
How to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your BusinessHow to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your BusinessHelp Desk Migration
 
Entrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider contextEntrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider contextP&CO
 
Simplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business LoansSimplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business LoansNugget Global
 
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreNZSG
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifeBhavana Pujan Kendra
 
Types of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdfTypes of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdfASGITConsulting
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamArik Fletcher
 
Send Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.comSendBig4
 
5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdf
5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdf5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdf
5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdfSherl Simon
 
Healthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterHealthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterJamesConcepcion7
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckHajeJanKamps
 
Data Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesData Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesAurelien Domont, MBA
 
Darshan Hiranandani (Son of Niranjan Hiranandani).pdf
Darshan Hiranandani (Son of Niranjan Hiranandani).pdfDarshan Hiranandani (Son of Niranjan Hiranandani).pdf
Darshan Hiranandani (Son of Niranjan Hiranandani).pdfShashank Mehta
 
Exploring Elite Translation Services in Your Vicinity
Exploring Elite Translation Services in Your VicinityExploring Elite Translation Services in Your Vicinity
Exploring Elite Translation Services in Your VicinityThe Spanish Group
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfJamesConcepcion7
 

Recently uploaded (20)

trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
 
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
 
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers reference
 
NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataNAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors Data
 
How to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your BusinessHow to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your Business
 
Entrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider contextEntrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider context
 
Simplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business LoansSimplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business Loans
 
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource Centre
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in Life
 
Types of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdfTypes of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdf
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management Team
 
Send Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.com
 
5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdf
5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdf5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdf
5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdf
 
Healthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterHealthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare Newsletter
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deck
 
Data Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesData Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and Templates
 
Darshan Hiranandani (Son of Niranjan Hiranandani).pdf
Darshan Hiranandani (Son of Niranjan Hiranandani).pdfDarshan Hiranandani (Son of Niranjan Hiranandani).pdf
Darshan Hiranandani (Son of Niranjan Hiranandani).pdf
 
Exploring Elite Translation Services in Your Vicinity
Exploring Elite Translation Services in Your VicinityExploring Elite Translation Services in Your Vicinity
Exploring Elite Translation Services in Your Vicinity
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdf
 

Kicking Web Butt - Small Business Web Strategy Planning

  • 1.
  • 2. INTRODUCTION • Who the heck is this guy? • Why the heck am I here? • Kicking web what? • Who the heck are you?
  • 3. TOPICS • Web Goals – The Mouse • Website – The Mouse Trap • Web Marketing – The Bait • Analytics – The Test • Web Mistakes – The Bad
  • 4. WEB GOALS • What are your business/web goals? • B2C versus B2B • Who are you targeting? • Services versus Products • Lead Generation versus Sales • The Funnel
  • 5. •NEED FUNNEL GRAPHIC FuN WITH FUNNELS B2BB2C Social Media - Blogs - SEO Affiliates - Display SEO - SEM – Display Print - Tradeshows Visitors Visitors Landing Page > Contact FormProduct Page > Cart LeadsSales GOALS
  • 6. TIPS + LINKS • Legalzoom – legalzoom.com • Affiliate Program – osiaffiliate.com • Lead Generation – hubspot.com • Coworking – kleverdogcoworking.com • Keep your eye on the prize! • Know where your customers hangout! • Optimize your funnel
  • 7. THE WEBSITE • Functionality versus Design • Size Matters • Designer versus Developers • Maintenance • Planning for Growth • CMS Systems
  • 8. •NEED DESIGNER VS DEV GRAPHIC RIGHT VS LEFT BRAIN The Creatives The Analytics Weapons: Photoshop - Illustrator - HTML - CSS - jQuery - UX - UI - CMS Assignments: Theming – Ads - Branding Wireframes - Design Weapons: PHP - MySQL - Apache - Linux – Python - ROR- Objective C - Java Assignments – Applications - Custom Modules - CMS Customizations
  • 9. WEB GROWTH • Maintenance • Web Roadmap • Maintenance Budget • Development Budget • Hiring a web guy person • Maintain ROI
  • 10. CMS SYstems • Wordpress – Brochure / Informational • Drupal – Heavy Content / Application • Magento – Heavy Ecommerce •Custom – PHP Frameworks, ROR, etc • Mobile – iOS, Android, HTML5 • Others – OS Cart, Joomla, Etc.
  • 11. WEBSITE TIPS & LINKS• Wordpress - wordpress.org • Drupal – drupal.org • Magento – magentocommerce.com • Themes – themeforest.net • Developers – elance.com, guru.com, etc • Mobile – phonegap.com • Learning – lynda.com, kleverdogacademy.com • Server Related – pingdom.com, newrelic.com, cloudflare.com • You get what you pay for! (Customization cost!) • Start small! • Plan before you build! (SEO, Functionalities etc) • Be Detailed!
  • 12. WEB MARKETING PLAN • Traffic! Traffic! Traffic! • SEO versus SEM • Blogs and Content • Display Ads • Social Media
  • 13. SEARCH ENGINE OPTIMIZATION • Keywords • Meta Info – Title + Description • Helpful Content (Guides, How to) • Viral Content (Videos, top 10s) • Links – Internal versus External • Multiple Mediums (Text, Audio, Downloads, Video)
  • 14. SEM + DISPLAY • Start small first on SEM • Search vs. Network Search vs. Content • Display - Doubleclick Adplanner • Affiliate Programs • Direct Ads to Blogs/Content Sites
  • 15. GET SOCIAL ! • Facebook • Twitter • Pintrest • Tumblr/Blog • Industry Forums • Youtube/Vimeo
  • 16. MARKETING TIPS & LINKS• Pinterest – pintrest.com • Tumblr – tumblr.com • SEO – searchengineland.com, seomoz.com • Social Media Tools – tweetdeck.com, sproutsocial.com • SEM – adwords.com, adcenter.microsoft.com • Competitor Analysis – keywordspy.com, compete.com • Display – google.com/adplanner, buysellads.com • Be Social – blog, social media, etc. • Know people in your industry • ROI, ROI, ROI • SEO everything – meta, meta, meta, links, links, links
  • 17. ANALYTICS + OPTIMIZATION • Google Analytics • Goals • Competition Metrics • Conversion Optimization
  • 18. METRICS THAT MATTER • Visits versus Page Views • Bounce Rate • Traffic Sources • Web Queries • Conversion Rate •Completions + Conversions
  • 19. Conversion Optimization • Split Testing – Web Optimizer • ROI on Marketing • Optimize Landing Pages • Scaling Campaigns • Monitoring
  • 20. ANALYTIC TIPS & LINKS• Google Analytics - google.com/analytics • SEO – seoengineland.com, seomoz.com • Google Blog – analytics.blogspot.com • Track Track Track • Tag Campaigns and all sources • Monitor regularly
  • 21. TOP 10 WeB MISTAKES 1. Trying to be a designer or trying to be cool 2. Being complacent 3. No web budget (Security / Maintenance) 4. Going too big on web (Too many features) 5. Not looking at the data 6. No voice - no community 7. Lack of educational effort 8. Not focusing on goals 9. Not using customers view 10. Changing things on the fly

Editor's Notes

  1. What is more important
  2. What is more important
  3. What is more important
  4. What is more important
  5. What is more important
  6. What is more important
  7. What is more important
  8. What is more important
  9. What is more important
  10. What is more important
  11. What is more important
  12. What is more important
  13. What is more important
  14. What is more important
  15. What is more important