1. Comunicadora Social y Especialista en Diseño Publicitario
Aspirante a Magíster de Literatura
Juliana Ariza Heredia
Cel. 3013741083
juliana.ariza@gmail.com
Profile
Social Communicator, Specialist in Ad Design
M.A. in Literature Candidate
I am a Social Communicator specialist in Advertising Design and TESOL Certified who was involved for
over two years with EducationUSA which is a world-wide network support by the US Department of
State in charge of increasing the students’ mobility to the U.S. There, I learned a lot about International
Education and Public Relations which has helped me to improve my social skills at different levels. I also
worked at International House Bogotá as International Exams Coordinator for Cambridge Suite (UMS,
LMS, YLE, TKT, CPT), in which I closed more than thirty new business (schools and Institutions) in seven
months. Later, I was called by Cambridge University Press where I had a position as a Sales/ELT
Consultant for North Bogotá and Santanderes; there I sold more than twenty thousand books and
trained teachers in more than fifty schools. As a result of that, Richmond Publishing offered me a
position as Bogotá Regional Sales Coordinator.
Specialties: Public Relations, Education, Events Organization, Advertisement, Marketing
Management, Comercial Exhibition, International Education, Funding and Scenography.
Education
Pontificia Universidad Javeriana
M.A. in Literature
Thesis Semester
University of Wisconsin-Eau Claire
TESOL (Teaching English to Students of Other Languages Certificate)
120 hours
Jan. 2013
Universitaria de Investigación y Desarrollo UDI.
Specialist in Advertising Design – Thesis with Honors (5.0/5.0)
October 2011
Pontificia Universidad Javeriana
Scenography and Commercial Exhibit
August de 2008
Pontificia Universidad Javeriana
Social Communicator with emphasis in
Advertising
April de 2008

2. Comunicadora Social y Especialista en Diseño Publicitario
Aspirante a Magíster de Literatura
Juliana Ariza Heredia
Cel. 3013741083
juliana.ariza@gmail.com
Experience
Richmond Publishing –
Grupo Santillana
Position: Bogotá Regional Sales Coordinator
April 2015- present
1. Coordinate the company’s ELT Specialist Sales Department (4) and Santillana Commercial net
(20) involved in selling English Books (Richmond).
2. Maintain the current clients and support them in their English Day Activities.
3. Promote the Richmond Solution for Schools projects in different Schools.
4. Increasing Richmond presence in the Young and Adults segment.
Cambridge University Press
Position: Sales and Academic Consultant
March 2014 – April 2015
1. Support and follow up to CUP customers in North Bogotá.
2. Increasing CUP sells in a 300%. The zone in ;arch 2014 sold 9.000 books by February 2015 it was
representing more than 25.000 books sold.
3. Be an Academic Consultant and commercial support for Santanderes (Bucaramanga y Cúcuta)
4. Promote and present the Cambridge English School Project.
International House Bogotá
Position: International Exam Coordinator (CELA)
January 2013 – February 2014
1. Business development coordinator for Cambridge Exams nationwide. In Jan 2013 IH wasn’t
selling exams in Colombia, by February IH was selling over 2.000 exams
2. Sell Cambridge Exams at Cambridge English Schools, Institutions, Universities and other schools,
3. Train supervisors and invigilators for Cambridge Exams.
4. Be responsible for the delivery and procedural compliance of UK exams.
5. Promote nationwide the exams and give talks to the parents about them.
6. Train teachers about Cambridge exams.
Centro Colombo Americano de Bucaramanga
Position: EducationUSA Advisor and Cultural/Academic Assitant
February 2011- November 2012
 As Educational Advisor:
a. Inform the general public, in Schools, Universities and in situ about the American Educational
System as well as scholarships offered by the US Department of State and its allies.
b. Inform and keep in contact with Fullbright, COLFUTURO, ICETEX and Universities in the US
with scholarships programs.

3. Comunicadora Social y Especialista en Diseño Publicitario
Aspirante a Magíster de Literatura
Juliana Ariza Heredia
Cel. 3013741083
juliana.ariza@gmail.com
c. Report to the US Embassy everything related with Opportunity Grants for students with lower
income.
d. Travel around Santanderes visiting schools and universities and making presentations about
EducationUSA.
d. In October 2011 I lead the nation wide ad project supported by the US Embassy called "50
states, 4.500 accredited universities, 50 days". EducationUSA FB site increased its traffic in 200%
e. Develop study groups for GRE and SAT through the group: Study Group for studying abroad.
Cultural/Academic Coordinator
a. Report about trainings, memorandums, evaluations and all the request made by the CCA
teachers.
b. Organise and keep updated the library and teachers’ resource centre.
c. Plan and execute extracurricular activities for CCA students.
d. Replace, when needed, whoever teacher in any level available at the CCA.
e. Be responsible of CCA art gallery.
f. Realise annual reports regarding the exhibits done as well as conduct research based on the art
pieces in order to create interactive presentations to the school’s visiting the place.
g. Advise the Cultural Coordinator regarding the artists chosen.
h. Develop the annual reports for the Public Affairs Section at the US Embassy.
Rodes A-Z
External Chief of Communications
Oct 2009- Oct-200
Periódico Guajira Gráfica
Writer
March 2009-Sept 2009
Morket Agency Ltda.
Owner and General Director
Oct 2008 – Oct 2009
Grupo Alianzas Ltda.
Project’s manager
Assistant Feb 2008- Oct
2008
Languages:
TOEFL(2009): 94 MET (2011): C1
Soportes de acuerdo a solicitud.