nd
2

European Ecotourism
Conference
Poiana Brasov, Romania, 23-25 October 2013

Workshop 2: Multi-stakeholder approaches ...
What is stakeholder analysis?
• It is a systematic methodology that uses qualitative data to
determine the interests and i...
Why stakeholder analysis?
• Identify individuals and organisations that will be affected
• Identify who will be able to in...
Steps in stakeholder analysis
There are 4 steps in a stakeholder analysis:
1.

Identification of stakeholders

2.

Determi...
Assessing power and influence
Stakeholder power and influence
 Power to control what decisions are made
 Extent to which...
Stakeholder 2x2 matrix

High

Not target group; May Most important; To be
hinder it (risk); To be
closely involved
kept in...
Stakeholder analysis and
ecotourism

23.10.2013

Lars Soeftestad, Supras Ltd. &
CBNRM Networking

7
Background
 The project cycle: Identification  Preparation  Appraisal
 Negotiation  Approval  Implementation 
Super...
Planning
 Identify the context and the rationale. Why do a stakeholder
analysis? What data and insights should it deliver...
Examples of stakeholders
 Key individuals from the target population(s)

 Local leaders
 Non-governmental organisations...
Issues and considerations
From local to global:





Focus on the beneficiaries
Conflict resolution and cohesion
Ecoto...
Source and literature
 Source for this presentation: report on an ecotourism project
in Calimani National Park, Romania, ...
Upcoming SlideShare
Loading in …5
×

Stakeholder analysis, an analytical tool in the implementation, management and evaluation of ecotourism activities

2,168 views

Published on

Author: Lars Soeftestad (Supras Limited)
Presentation for Topic 2: Multi-Stakeholder Approaches to Developing Ecotourism Destinations
2nd European Ecotourism Conference
23-25 October 2013, Romania

Published in: Education, Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,168
On SlideShare
0
From Embeds
0
Number of Embeds
148
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Stakeholder analysis, an analytical tool in the implementation, management and evaluation of ecotourism activities

  1. 1. nd 2 European Ecotourism Conference Poiana Brasov, Romania, 23-25 October 2013 Workshop 2: Multi-stakeholder approaches to developing ecotourism destinations Stakeholder analysis, an analytical tool in the implementation, management and evaluation of ecotourism activities Lars T. Soeftestad Supras Ltd. (Norway Bulgaria Bangladesh) & CBNRM Networking supras.biz, supras.bg, cbnrm.org, cbnrm.net – lars@supras.biz, mail@cbnrm.org
  2. 2. What is stakeholder analysis? • It is a systematic methodology that uses qualitative data to determine the interests and influence of different groups • It provides external insights into relations and channels of communication • It is an important input into decision making in areas of project planning, implementation and management 23.10.2013 Lars Soeftestad, Supras Ltd. & CBNRM Networking 2
  3. 3. Why stakeholder analysis? • Identify individuals and organisations that will be affected • Identify who will be able to influence the issues • Identify who will need capacity building in order to participate • Identify stakeholder priorities • Identify information and expertise held by stakeholders • Detect any risks and conflicts between stakeholder groups • Uncover positive relationships between stakeholder groups • Assess appropriate forms of participation for different stakeholders • Identify ways to reduce negative impact on vulnerable groups • Find ways of harnessing the support of those in favour, while managing the risks posed by those against it 23.10.2013 Lars Soeftestad, Supras Ltd. & CBNRM Networking 3
  4. 4. Steps in stakeholder analysis There are 4 steps in a stakeholder analysis: 1. Identification of stakeholders 2. Determine stakeholder interests 3. Assess stakeholder power and influence 4. Stakeholder participation strategy 23.10.2013 Lars Soeftestad, Supras Ltd. & CBNRM Networking 4
  5. 5. Assessing power and influence Stakeholder power and influence  Power to control what decisions are made  Extent to which individuals, groups and institutions can persuade or coerce others into making decisions and taking certain actions Contrasts with importance, which refers to:  Stakeholders whose problems, needs and interests are identified as a priority 23.10.2013 Lars Soeftestad, Supras Ltd. & CBNRM Networking 5
  6. 6. Stakeholder 2x2 matrix High Not target group; May Most important; To be hinder it (risk); To be closely involved kept informed and throughout views acknowledged Influence Low 23.10.2013 Not important; Can be ignored in design and implementation The beneficiaries; Special efforts to meet needs and ensure participation Interest Lars Soeftestad, Supras Ltd. & CBNRM Networking High 6
  7. 7. Stakeholder analysis and ecotourism 23.10.2013 Lars Soeftestad, Supras Ltd. & CBNRM Networking 7
  8. 8. Background  The project cycle: Identification  Preparation  Appraisal  Negotiation  Approval  Implementation  Supervision  Monitoring  Completion  Evaluation  The term “project” as used here refers to the development of ecotourism activities from identification to evaluation  In ecotourism specific emphasis on: Identification  Implementation  Management  Evaluation  Stakeholder analysis used in development of ecotourism activities is also an integral part of step 4 “Participation strategy” 23.10.2013 Lars Soeftestad, Supras Ltd. & CBNRM Networking 8
  9. 9. Planning  Identify the context and the rationale. Why do a stakeholder analysis? What data and insights should it deliver?  Who should do it?  How to organize it?  The time aspect / factor  Cost considerations  Prepare provisional inventory of stakeholders 23.10.2013 Lars Soeftestad, Supras Ltd. & CBNRM Networking 9
  10. 10. Examples of stakeholders  Key individuals from the target population(s)  Local leaders  Non-governmental organisations (NGOs)  Government staff from various agencies  Local administration  Local consultants  Local businesses  Educational/research institutes (national and international)  National level (public sector)  International organizations  International donors 23.10.2013 Lars Soeftestad, Supras Ltd. & CBNRM Networking 10
  11. 11. Issues and considerations From local to global:     Focus on the beneficiaries Conflict resolution and cohesion Ecotourism as an opportunity to achieve local development Role of external expertise and capacity building  Adaptable/modular approaches to stakeholder analysis  The 4 P’s: protection, participation, partnerships, planning  The private sector  The encompassing society/political-economical system  The Rio Conventions 23.10.2013 Lars Soeftestad, Supras Ltd. & CBNRM Networking 11
  12. 12. Source and literature  Source for this presentation: report on an ecotourism project in Calimani National Park, Romania, implemented by Ass. for Ecotourism in Romania (prepared 2011, by me)  Large body of literature on stakeholder analysis available  Partly differing understandings of some aspects of stakeholder analysis  No literature specifically on stakeholder analysis and ecotourism  Tools and methods that overlap with stakeholder analysis: beneficiary analysis, civil society mapping, social analysis, social assessment, social impact assessment  Literature available on: supras.biz, cbnrm.net and cbnrm.org  stakeholderanalysis.net to be developed 23.10.2013 Lars Soeftestad, Supras Ltd. & CBNRM Networking 12

×