Herbert Hamele

European Ecotourism Conference, Brashov, 23-25 Oct 2013

Ecotourism Certificates in Europe:
Transparency, ...
Herbert Hamele

European Network for Sustainable Tourism Development (seit1993)

„In future our main concern will no longe...
Herbert Hamele

Message to the 2nd EETC 23-25 Oct, Brashov
from the DestiNet Innovation Group (DIG):
Leading European Netw...
Herbert Hamele

Context: Sustainable Tourism in Europe
European policies for competitive & sustainable tourism
(e.g. EC-CO...
Herbert Hamele

DestiNet.eu – bringing stakeholders and
information together
Herbert Hamele

Ecotourism: topics & stakeholders & information

Topics & Tips for stakeholders

Who is who
Resources,
lib...
Herbert Hamele

e.g. Germany

Status:
1300 organisations
and certified
businesses
300+ with focus on
ecotourism
10+ certif...
Herbert Hamele

Key topics for making tourism more sustainable:
guidance, contacts, information
Herbert Hamele

Ecotourism Certification in Europe
Tourism in Europe
Sustainable
Tourism

Ecotourism

Nature
Tourism

Whic...
Herbert Hamele

Sustainable Tourism Certification worldwide
Herbert Hamele

Transparency, Credibility, Sustainability, Recognition
Herbert Hamele

50 leading
certificates
worldwide:
download pdf
linked with
individual
descriptions on
DestiNet
Herbert Hamele
Herbert Hamele
Herbert Hamele
Herbert Hamele
Herbert Hamele
Herbert Hamele
Herbert Hamele
Herbert Hamele

50 leading
certificates
with comparable
descriptions and
links to further
information
Herbert Hamele

Ecotourism Certification in Europe

?

… and more
Herbert Hamele

Summary
Sustainable Tourism Certification worldwide
More than 120 certificates are offered
• for make tour...
Herbert Hamele

Slides for the Workshop I:
Improving the Benefits of
Certification
Herbert Hamele

1. Is this the „Ecotourism Certificate“ in Europe?
Biosphere
Responsible Tourism
Certificate

Tourism in E...
Herbert Hamele

2. How to measure the benefits and progress of
Ecotourism Certification in Europe?

Examples
• # of GSTC r...
Herbert Hamele

3. To which marketing services should the DestiNet Green
Market Place promote Ecotourism certificates and
...
Herbert Hamele

Thank you for your attention!
Herbert Hamele
herbert.hamele@ecotrans.de
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Ecotourism Certificates in Europe: Transparency, credibility, sustainability

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Author: Herbert Hamele (Ecotrans)
Plenary session presentation
2nd European Ecotourism Conference
23-25 October 2013, Romania

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Ecotourism Certificates in Europe: Transparency, credibility, sustainability

  1. 1. Herbert Hamele European Ecotourism Conference, Brashov, 23-25 Oct 2013 Ecotourism Certificates in Europe: Transparency, credibility, sustainability Herbert Hamele Ecotrans e.V., Saarbrücken
  2. 2. Herbert Hamele European Network for Sustainable Tourism Development (seit1993) „In future our main concern will no longer be whether we can travel to every place on earth. Our main interest will be whether it is worthwhile arriving there.“ Hermann Löns, 1908 Founding member of  DestiNet - UN Partnership for Sustainable Development  Global Sustainable Tourism Council  Global Sustainable Tourism Partnership
  3. 3. Herbert Hamele Message to the 2nd EETC 23-25 Oct, Brashov from the DestiNet Innovation Group (DIG): Leading European Networks of Sustainable Tourism Destinations • EDEN, Quality Coast, Alpine Pearls • In partnership with ECOTRANS and Visions on Sustainable Tourism formed the DestiNet Innovation Group for using DestiNet as common platform for offering their destinations and SME members services for • making their tourism products more sustainable, • achieving recognition through certification • effective marketing of their sustainable offer • monitoring the progresses DIG is aiming to establish a Mediterranean-wide Ecotourism Destination Development Observatory • linked to GSTC & ETIS for destinations • linked to EETLS for SMEs Invitation for collaboration: Discuss the role in the ecotourism knowledge base workflow
  4. 4. Herbert Hamele Context: Sustainable Tourism in Europe European policies for competitive & sustainable tourism (e.g. EC-COMM 2010) require 21 actions in following 8 key topics: Natural and Cultural Heritage Sustainable Transport & Travel Quality Assessment, Certification & Marketing Sustainable Consumption and Production & Tourism (overarching) Climate Change- Energy & Resource Efficiency Sustainable Supply Chain Management Knowledge Networking, Training & Education Destination Management & Good Governance
  5. 5. Herbert Hamele DestiNet.eu – bringing stakeholders and information together
  6. 6. Herbert Hamele Ecotourism: topics & stakeholders & information Topics & Tips for stakeholders Who is who Resources, library, tools Good practices „Ecotourism“ 1000+  e.g. EETLS, e-tools 200+ awarded tourism products and services Market place: certificates and certified tourism 100+ certificates 1000+ certified businesses Observatory for monitoring and reporting Links to monitoring systems
  7. 7. Herbert Hamele e.g. Germany Status: 1300 organisations and certified businesses 300+ with focus on ecotourism 10+ certificates and standards operating
  8. 8. Herbert Hamele Key topics for making tourism more sustainable: guidance, contacts, information
  9. 9. Herbert Hamele Ecotourism Certification in Europe Tourism in Europe Sustainable Tourism Ecotourism Nature Tourism Which certificates for Sustainable Tourism and Ecotourism are there? Certification What is an ideal Ecotourism certificate in Europe?
  10. 10. Herbert Hamele Sustainable Tourism Certification worldwide
  11. 11. Herbert Hamele Transparency, Credibility, Sustainability, Recognition
  12. 12. Herbert Hamele 50 leading certificates worldwide: download pdf linked with individual descriptions on DestiNet
  13. 13. Herbert Hamele
  14. 14. Herbert Hamele
  15. 15. Herbert Hamele
  16. 16. Herbert Hamele
  17. 17. Herbert Hamele
  18. 18. Herbert Hamele
  19. 19. Herbert Hamele
  20. 20. Herbert Hamele 50 leading certificates with comparable descriptions and links to further information
  21. 21. Herbert Hamele Ecotourism Certification in Europe ? … and more
  22. 22. Herbert Hamele Summary Sustainable Tourism Certification worldwide More than 120 certificates are offered • for make tourism products and services, tour operators or destinations more sustainable • for labelling the better choice and providing market advantages ( examples at workshop 1: Benefits) • About 60 national and international sustainable tourism certificates are offered in Europe • 10-20 have a special focus on ecotourism European Ecotourism Certificates should 1.provide transparency on their standards, credibility of their audit procedure, cover all relevant sustainability areas 2.Be recognised and approved by the Global Sustainable Tourism Council 3.Comply with the European Ecotourism Labelling Standard (for businesses)
  23. 23. Herbert Hamele Slides for the Workshop I: Improving the Benefits of Certification
  24. 24. Herbert Hamele 1. Is this the „Ecotourism Certificate“ in Europe? Biosphere Responsible Tourism Certificate Tourism in Europe Sustainable Tourism Nature Tourism Ecotourism Certification  Transparency: standard published  Credibility: third party onsite audit 1  Sustainability areas: All  Sustainable Tourism Recognition: GSTC recognised & approved 2 Ecotourism:  Nature Tourism EETLS compliance? 3
  25. 25. Herbert Hamele 2. How to measure the benefits and progress of Ecotourism Certification in Europe? Examples • # of GSTC recognised and approved certificates • # of Ecotourism standards in compliance with EETLS • # of their „Ecotourism“ certified businesses and services • Bookings of these businesses facilitated through green marketing services • ….
  26. 26. Herbert Hamele 3. To which marketing services should the DestiNet Green Market Place promote Ecotourism certificates and certified tourism? Examples • GreenHopping • BookDifferent • GreenDestinationViewer • …
  27. 27. Herbert Hamele Thank you for your attention! Herbert Hamele herbert.hamele@ecotrans.de

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