Ecotourism – a new paradigm for development


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Author: Andrei Blumer (Association of Ecotourism in Romania)
Presentation for Topic 2: Multi-Stakeholder Approaches to Developing Ecotourism Destinations
2nd European Ecotourism Conference
23-25 October 2013, Romania

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Ecotourism – a new paradigm for development

  1. 1. Ecotourism – a new paradigm for development The Association of Ecotourism in Romania
  2. 2. What does AER do? 1. Professional organisation for members and partners 1. 2. 2. Umbrella organisation for European level promotion of members and partners under the Discover Eco-Romania brand (catalog, site, travel shows, etc.); Assistance for green management of guesthouses and tour-operators through the Eco-Romania. Certification system. Development agency for applying the ecotourism destination concept 1. 2. 3. Developing local service networks, certification, marketing; Communication, awareness and advocacy (national, local, academic and business sectors) ; Assistance for protected area administration (visitor management plans, interpretation trails, trainings, etc.)
  3. 3. About what are we going to talk? 1. Romanian case studies: ecotourism destinations. 2. Good example in Europe
  4. 4. Micro-regions in the process of becoming ecotourism destinations Mara Maramures Tara Dornelor Calimani Padurea Craiului Apuseni Tusnad – Sfanta Ana Tarnava Mare Hartibaciu Tara Hategului Retezat Tara Branului – Piatra Craiului Macin & N Dobrogea Danube Delta
  5. 5. Tara Dornelor –Calimani NP
  6. 6. Traditional House in Bucovina, Romania.
  7. 7. Tara Dornelor –Calimani NP
  8. 8. Improving nature interpretation in Calimani National Park
  9. 9. Product development for destination - biking Asociația de Ecoturism din România
  10. 10. Cicloturism & MTB Asociația de Ecoturism din România
  11. 11. Development of the local network & services Asociația de Ecoturism din România
  12. 12. Tara Hategului – Retezat National Park
  13. 13. Networking and certification Retezat NP region –part of the European PAN Parks network; certified businesses part of the local network of destination
  14. 14. Local events reinvented as a quality ecotourism experience Șezătoare din Salasu de Sus, designed to be a high quality tourism product.
  15. 15. Discover Eco-Romania & Zenith Map Collection •Sighisoara – Tarnava Mare •Tara Branului •Postavaru – Poiana Brasov •Tara Hategului – Retezat •Valea Ariesului •Zona Piatra Craiului •Baile Tusnad and the surroundings •Tara Dornelor
  16. 16. Ecotourism standards and criteria Global Sustainable Tourism Council (GSTC) European EcoTourism Labeling Standard (EETLS) Ecotourism Destination Criteria Romania Private initiative - Romania Sweden Romania – Governmental Initiative
  17. 17. Developing the concept and criteria for ecotourism destination in Romania 1. 2. 3. 4. 5. 6. 7. A well defined micro-region that has at least one protected area; A minimum set of tourism services (e.g. 50 beds, medical care, bank, etc.); The existence of a DMO managed by the partnership between the administration of the protected area, business sector and local authorities; Responsible approach towards environmental and socio-culture components of the destination; The existance of a critical mass of green businesses; Good premises for visitors satisfaction with a high quality information and interpretation infrastructure; A holistic image of the destination that integrates the protected area and local communities
  18. 18. …Good example in Europe & results from AUSTRIA…
  19. 19. Naturtourismus im Vergleich zweier unterschiedlicher Standorte Nationalparkgemeinde Podersdorf/See Nationalparkgemeinde Illmitz Capacity (beds) 2.650 1.400 Bednights 200.00 150.000 Arrivals 50.000 42.000 Percentage in summer 95,00 % 91,00 % Days booked (bed and year) Percentage international 76 107 33 % 45 %
  20. 20. Thank you for your attention! Andrei Blumer