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EcommerceCamp Toronto -- Moneris


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Presented at EcommerceCamp Toronto by Andrew at Moneris. The topic of the evening was "ePayments: Online solutions for today and tomorrow". Andrew highlights the innovative technology that Moneris has been working on.

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EcommerceCamp Toronto -- Moneris

  1. 1. eCommCamp 5 #eccto Mobile Payments Efficient eComm Tech talk + best practices Andrew Patterson, Director of Software Development
  2. 2. Mobile Payments Hardware in Canada <ul><li>24.5M Mobile Phone subscribers in Canada (73% Penetration) * </li></ul><ul><ul><li>31% are Smart Phones </li></ul></ul><ul><li>45,000 Merchants currently use Moneris’ IVR </li></ul><ul><ul><li>Verticals within this are suitable for a Mobile Payment Solution </li></ul></ul><ul><li>30% cost savings using your own mobile device coupled with eSELECTplus payment gateway </li></ul><ul><li>* eMarketer, May 2010 </li></ul>3G Based Payment device Bluetooth Card Reader Bluetooth Printer
  3. 3. Adoption: Target Audience for Mobile Payments <ul><li>Photographer </li></ul><ul><li>Jewelry vendor </li></ul><ul><li>Handyman </li></ul><ul><li>Architect </li></ul><ul><li>Art dealer </li></ul><ul><li>Carpenter </li></ul><ul><li>Restaurant delivery </li></ul><ul><li>Electrician </li></ul><ul><li>Avon lady </li></ul><ul><li>Caterer </li></ul><ul><li>Personal trainer </li></ul><ul><li>Music teacher </li></ul><ul><li>Interior designer </li></ul><ul><li>Pet Groomer </li></ul>Profile of the small business owner suited for mobile payments Self employed Multi-tasker Watching the bottom line Juggle finances Crunched for time Early adopter Cash only Mobile iPhone user
  4. 4. Blackberry Payment App Features <ul><li>Simple user interface: Designed for maximum usability; order of prompting, menu design, user interface </li></ul><ul><li>View daily sales / transaction details and perform batch settlement from App </li></ul><ul><li>View transaction history via the app or via the gateway portal </li></ul><ul><li>Bluetooth connectivity to Card Reader and Receipt Printer </li></ul>Transaction Details Void Purchases Transaction Reporting Options Screen Batch Reporting Secure Login
  5. 5. Iphone Browser Based Payment Transaction Entry Search Results Transaction Reporting Purchase Approval Secure Login
  6. 6. Backend Gateway for Mobile Payments
  7. 7. Mobile Shopping is Growing… Fast <ul><ul><li>*Comscore mobilens, June 2010 </li></ul></ul><ul><ul><li>** Emarketer, April 2010 </li></ul></ul>Online shopping is the 8th fastest growing category in App usage, growing 91% YOY* 19% price shop & 13% currently make purchases on their phone **
  8. 8. 1 in 3 are currently performing a Mobile Transaction
  9. 9. Mobile OS Market Share <ul><ul><li>35% of the Mobile OS market </li></ul></ul><ul><ul><li>More open platform for development than iPhone </li></ul></ul>Blackberry is a business device, with business users
  10. 10. Mobile OS Landscape: Existing vs New Signups <ul><ul><ul><ul><ul><li>Source: The Neilson Company </li></ul></ul></ul></ul></ul>Android attracting more new subscribers
  11. 11. Android ‘may’ become the dominant platform of choice to build for Decline?
  12. 12. Efficiency in eComm
  13. 13. eComm Stats in Canada <ul><li>In 2009, about 39% of Canadians aged 16+ placed more than 95 million orders. (vs. 32% and  70 million orders in 2007 ) </li></ul><ul><li>51% of Canadians aged 16 to 34 purchased a product online in 2009 </li></ul><ul><li>Average value per order declined from $183 in 2007 to $158 in 2009 </li></ul><ul><li>StatsCan Daily, Sept 27, 2010 </li></ul>$158 $183 Average value per order $1,420 $1,520 Average value of orders per person 9.0 8.3 Average number of orders per person 39% 32% Online shoppers 80% 73% Internet users 2009 2007   Canadian
  14. 14. Canadian Online Purchases by Type (2009) <ul><li>Statscan Daily, Sept 27, 2010 </li></ul>
  15. 15. What’s new in eComm <ul><li>Saving credit card info for repeat customers = Faster Checkout (tolkenization) </li></ul><ul><ul><li>PCI Compliant </li></ul></ul><ul><ul><li>Takes onus off the merchant </li></ul></ul><ul><ul><li>Easy = Better </li></ul></ul><ul><li>Some Best in Class Examples @ Moneris </li></ul><ul><ul><li>Indigo Books & Music </li></ul></ul><ul><ul><li>Canadian Tire </li></ul></ul><ul><ul><li>Belair Direct </li></ul></ul><ul><ul><li>L’Oreal Canada </li></ul></ul><ul><ul><li>IKEA </li></ul></ul><ul><ul><li>Mark’s Work Warehouse </li></ul></ul>
  16. 16. ‘ The Vault’ provides faster checkout
  17. 17. eComm is available to everyone Customers are looking for products that you sell Let customers know you sell what they’re looking for. Figure out if you’re carrying products they want to buy online
  18. 18. eComm using Hosted Paypage No Shopping Cart Software Required PCI Compliant Simple flow through from your exiting site
  19. 19. New Opportunities for eComm <ul><li>Cloud / SAAS Ecomm </li></ul><ul><li>Non-traditional & small merchants will be able to extend their inventory to sell online using their in-store POS </li></ul><ul><li>Online & Offline will be integrated for easier inventory and store management </li></ul><ul><li>Accessible Anywhere with Backup failsafe </li></ul><ul><li>Won’t require additional resources or web programming AND will be mobile friendly </li></ul><ul><li>As Always: </li></ul><ul><li>Safe </li></ul><ul><li>Secure </li></ul><ul><li>PCI Compliant </li></ul>Morris’ Cloud Based Payment will allow Multi-Channel Sales through one platform for Smaller Merchants
  20. 20. Tech Talk and Best Practices
  21. 21. Factors to Consider in eComm <ul><li>Group Buying, Daily Deals, or Subscription Fire Sales </li></ul><ul><li>Amplification through social networks ‘liking’ your products </li></ul><ul><li>Mobile as an influencer (100-1000% YOY growth) </li></ul><ul><ul><li>Increasing usage of Apps vs. browser </li></ul></ul><ul><ul><li>Checking info and links on the go </li></ul></ul><ul><ul><li>Forwarding of emails with promos </li></ul></ul><ul><li>Wishabi, Shopbot – Comparison Sites drive shoppers </li></ul><ul><li>Usability and Design – Chrome, Tablets, Android + Defensive Design </li></ul>Cost of Shipping shown BEFORE entering credit card info
  22. 22. Shipping before Checkout
  23. 23. Thank You. Questions? Andrew Patterson Director, Software Development [email_address]
  24. 24. <ul><li>Worldwide Smartphone Sales to End Users by Operating System in 1Q10 (Thousands of Units) </li></ul>Source: Gartner (May 2010) 100.0 36,507.4 100.0 54,301.4 Total 1.2 445.9 0.7 404.8 Other OSs 7.0 2,540.5 3.7 1,993.9 Linux 10.2 3,738.7 6.8 3,706.0 Microsoft Windows Mobile 1.6 575.3 9.6 5,214.7 Android 10.5 3,848.1 15.4 8,359.7 iPhone OS 20.6 7,533.6 19.4 10,552.6 Research In Motion 48.8 17,825.3 44.3 24,069.8 Symbian 1Q09 Market Share (%) 1Q09 Units 1Q10 Market Share (%) 1Q10 Units Company
  25. 25. Shopping Apps are Gaining Popularity