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EBE 2019 - Starting up E-Commerce at TRUMPF

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Rainer Schüßler
Customer Experience Platform TRUMPF

It’s not only about an e-shop. It’s about how online shopping looks like for TRUMPF customers. Starting up e-commerce at TRUMPF is a digital transformation story. It starts from scratch on and leads to our vision of a customer experience platform. The main characters of that story are people with a huge variety of backgrounds and skills, but no professional e-commerce experience.

Rainer brings over 15 years of experience in various e-commerce and marketing-related projects. He is passionate about establishing digital business at traditional companies. Together with his cross-functional team he is running a corporate start up at TRUMPF. Besides his “Digital Pioneer” job he loves being offline and spending time with his family, cooking and photography.

Published in: Business
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EBE 2019 - Starting up E-Commerce at TRUMPF

  1. 1. Technology leader in two business divisionsFamily business since 1923 Close to its customers with 73 subsidiaries Innovation promise – holistically and constantly
  2. 2. Machines for laser cutting Machines for bending Machines for punching and punch laser processing Machines for tube processing
  3. 3. CO2 and disk lasers Laser systems Laser marking systems RF generators for industrial applications
  4. 4. SOMETHING LIKE E-COMMERCE 5
  5. 5. Our personalized channel for sales, communication and service
  6. 6. „THIS NOT A PROJECT. THIS IS A STATE OF MIND.“ 7 Iryna Abdurakhmanava
  7. 7. Full focus on our customers needs
  8. 8. Complete – Seamless – End-to-End
  9. 9. Corporate start up
  10. 10. LEVERAGE AND CHALLENGE 11
  11. 11. Striving for the best product by joining core competencies
  12. 12. RAINER SCHÜSSLER rainer.schuessler@trumpf.com

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