Corporations are out, people are in, and influencers are the new rock stars. While an army of direct-to-consumer brands is giving retail a headache by cutting out their middlemen position, the spearhead of "cool" puts the vertical commerce model on the next level. Co-founding their own fashion, beauty and lifestyle empires, influencers no longer curate and promote the “cool”, they actually create and sell the “cool”. Kickstarting their own success with a peer-to-peer influence on millions of followers around the globe, these next-gen direct-to-consumer brands become desirable from the moment they say: “hi! #bigannouncement”.
Tim is Founder + CEO at Stilnest Studio, a personal brand studio helping influencers to launch their own brands in the field of fine jewelry, lifestyle, and fashion.