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EBE 2019 - Social commerce and the next level of direct-to-consumer brands

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Tim Bibow
CEO Stilnest

Corporations are out, people are in, and influencers are the new rock stars. While an army of direct-to-consumer brands is giving retail a headache by cutting out their middlemen position, the spearhead of "cool" puts the vertical commerce model on the next level. Co-founding their own fashion, beauty and lifestyle empires, influencers no longer curate and promote the “cool”, they actually create and sell the “cool”. Kickstarting their own success with a peer-to-peer influence on millions of followers around the globe, these next-gen direct-to-consumer brands become desirable from the moment they say: “hi! #bigannouncement”.

Tim is Founder + CEO at Stilnest Studio, a personal brand studio helping influencers to launch their own brands in the field of fine jewelry, lifestyle, and fashion.

Published in: Marketing
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EBE 2019 - Social commerce and the next level of direct-to-consumer brands

  1. 1. stilneststudiosay hello to social commerce! social commerce and a new generation of direct-to-consumer brands. S A Y H E L L O T O
  2. 2. stilneststudiosay hello to social commerce! W H Y influencers are the next brands.
  3. 3. stilneststudiosay hello to social commerce! C O R P O R A T I O N S A R E O U T , 92% of consumers trust influencers more than brands. people are in.
  4. 4. stilneststudiosay hello to social commerce! M I L L E N N I A L S O P T - I N while two thirds of them turn on ad-blockers. for (sponsored) posts
  5. 5. stilneststudiosay hello to social commerce! retail media I N F L U E N C E R S C U T O U T B O T H M I D D L E M E N while CAC on facebook and google increases YOY.
  6. 6. E-commerce Berlin Expo 2019say hello to social commerce! An almost unicorn that never spent a $ on ads H U D A B E A U T Y but reaches 33M people.
  7. 7. E-commerce Berlin Expo 2019say hello to social commerce! “Why can't we be the next Estee Lauder of our time?” H U D A K A T T A N
  8. 8. E-commerce Berlin Expo 2019say hello to social commerce! A blog turned fashion e-tailer with 70%+ C H I A R A F E R R A G N I of revenues coming own shoes.
  9. 9. E-commerce Berlin Expo 2019say hello to social commerce! $420 million in revenue within its first 18 months K Y L I E C O S M E T I C S billion-dollar-a-year brand by 2022.
  10. 10. E-commerce Berlin Expo 2019say hello to social commerce! 300,000 units sold within the first 24 hours K K W and estimated $100m turnover.
  11. 11. E-commerce Berlin Expo 2019say hello to social commerce! A blog turned beauty brand with $86m in funding G L O S S I E R and a passionate community.
  12. 12. E-commerce Berlin Expo 2019say hello to social commerce! 60.000 insta-followers in 24 hours. O H A P R I L first drop sold out!
  13. 13. E-commerce Berlin Expo 2019say hello to social commerce! 130.000 users within 2 weeks F A R I N A O P O K U and a deal with ABOUT YOU.
  14. 14. E-commerce Berlin Expo 2019say hello to social commerce! 100% year over year revenue growth since 2016 F R A U H Ö L L E with personalized jewelry.
  15. 15. E-commerce Berlin Expo 2019say hello to social commerce! 6 influencer-run brands rank among the top 30 K O L S female apparel stores.
  16. 16. E-commerce Berlin Expo 2019say hello to social commerce! $226m funding to turn influencers into fashion labels Z I L I N G O handling everything for them.
  17. 17. stilneststudiosay hello to social commerce! F I V E learnings for e-Commerce businesses.
  18. 18. E-commerce Berlin Expo 2019say hello to social commerce! G E T C L O S E your personal brand and a close relationship with your customers will add lasting value.
  19. 19. E-commerce Berlin Expo 2019say hello to social commerce! S E R V E , N O T S E L L . price choice rethink your sales formula and try to consult, curate and connect.
  20. 20. E-commerce Berlin Expo 2019say hello to social commerce! L I S T E N A N D C O - C R E A T E hack fashion. Influencers + their communities are your digital R+D department.
  21. 21. E-commerce Berlin Expo 2019say hello to social commerce! T H E P R O D U C T I S T H E S T O R Y The product launch is just the temporary climax. R + D = marketing
  22. 22. E-commerce Berlin Expo 2019say hello to social commerce! C U T O U T T H E M I D D L E M E N get independant of other people’s algorithms and retain customer access.
  23. 23. stilneststudiosay hello to social commerce! tim@stilnest.com have a nice day! M A I L

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