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EBE 2019 - Site search: the hidden gem of conversion optimization

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Kylie Fletcher
Creative Content & Marketing Sooqr

Only a small percentage of online visitors use site search. Yet these visitors could generate up to 50% of your revenue. Searchers buy up to 5 times more, lookup more products, content & pages, compared to visitors that don’t use search. Up to 80% of e-commerce can’t be bothered to look any further than their default search. Such a shame! Especially when you realize optimized search could skyrocket your conversion rate (within search) up to 400%. Site search: the hidden gem of e-commerce.

With her background in journalism, hospitality & sales, Kylie Fletcher now feels very at home within the world of marketing, e-commerce, SaaS and conversion optimisation. As a content creator, marketer and event manager at Sooqr Search, she has one main goal: to spread the gospel on awesome site search and make sure as many people as possible get acquainted with this great conversion booster within e-commerce.

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EBE 2019 - Site search: the hidden gem of conversion optimization

  1. 1. E-commerce Berlin Expo 2019 FEBRUARY202019STATIONBERLIN
  2. 2. MAKING SITE SEARCH AWESOME
  3. 3. MAKING SITE SEARCH AWESOME The hidden gem of conversion optimization SITE SEARCH
  4. 4. MAKING SITE SEARCH AWESOME
  5. 5. Kylie FletcherContent, event & marketing MAKING SITE SEARCH AWESOME
  6. 6. MAKING SITE SEARCH AWESOME The majority of e-commerce retailers doesn’t bother with site search, checking any metrics and/or optimization. *research econsultancy.com
  7. 7. MAKING SITE SEARCH AWESOME 10% of visitors could make up to 50% of your revenue
  8. 8. A searching visitor looks up more than twice as many pages MAKING SITE SEARCH AWESOME
  9. 9. MAKING SITE SEARCH AWESOME 80% of ‘searchers’ seek a specific product and have a definite intent to purchase
  10. 10. MAKING SITE SEARCH AWESOME Searchers buy up to 5 times more
  11. 11. MAKING SITE SEARCH AWESOME With every waiting second, up to 30% of visitors will leave your webshop
  12. 12. MAKING SITE SEARCH AWESOME An unhappy visitor = no (extra) revenue
  13. 13. Ok, the necessity is clear. But how? MAKING SITE SEARCH AWESOME
  14. 14. No-brainer: 
 Make sure your search bar is very visible and big enough. Even if you have a webshop with only a few products. MAKING SITE SEARCH AWESOME
  15. 15. Make your site search Instant & relevant. The faster, the better. Finding red trousers, when looking for red trousers. Not yellow socks. MAKING SITE SEARCH AWESOME
  16. 16. Make use of Filters & Sorting. MAKING SITE SEARCH AWESOME
  17. 17. Make use of an automated error-tolerance spellcheck & synonyms. MAKING SITE SEARCH AWESOME
  18. 18. Use site search as a conversion booster. MAKING SITE SEARCH AWESOME
  19. 19. Don’t forget to add content to your search engine. MAKING SITE SEARCH AWESOME
  20. 20. MAKING SITE SEARCH AWESOME Instant filters Error tolerance Instant results after a single keystroke Sorting Highest Relevance Promotional banners Interface Mobile first interface
  21. 21. Make sure to have an optimized search on any device, not just on desktop. More searches than ever take place on mobile, whilst the actual sale takes place on different device. MAKING SITE SEARCH AWESOME
  22. 22. Optimize. Collect, save, check & use your metrics. MAKING SITE SEARCH AWESOME
  23. 23. Optimized site search
 =
 Higher conversion And a ‘finding’ customer, is a happy and returning customer. MAKING SITE SEARCH AWESOME
  24. 24. MAKING SITE SEARCH AWESOME
  25. 25. Instant site search Highest relevance Mobile first interface Error-tolerance Synonyms Complete control Easy setup Zero-hit management Transparant pricing Amazing support! … AND MUCH MORE
  26. 26. Check my 
 Search
 Check the quality of your current site search with 13 easy questions: MAKING SITE SEARCH AWESOME CHECKMYSEARCH.COM
  27. 27. MAKING SITE SEARCH AWESOME Curious? Any additional questions? Don’t hesitate to come see us at A6.4, or check sooqr.com!

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