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Head of eCommerce & authorised officer MyBauer.de
The traditional shop Bauer-Elektro-Service & Technik GmbH (Mybauer.de) developed within a year to a very successful merchant in the sales channel idealo checkout and increased its sales by almost 500 percent. Mybauer will show insights and highlight the role that idealo plays in its channel mix, based on the current e-commerce strategy.
Max Mayer has been with Mybauer for more than 13 years. During this time, he actively helped shape the transformation from a rural retailer to the industry-leading supplier of large household appliances. Mr. Mayer is responsible for the area of eCommerce, which i.a. includes the subareas IT and logistics. In order to survive in this highly competitive market, his focus is on the efficient design of business processes. With a turnover of about two million euros per employee, this goal is met by Mybauer.