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EBE 2019 - How to prepare your webshop for International expansion

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Aleah Raquel Belluga
Senior Partner Manager Mollie

Merchants are often struggling when thinking about the internationalization of their webshop. What are the boundaries and why is it needed to become an international player? Let's see which tips Mollie, a collecting payment service provider, has in general and related to the different payment methods.

Since more than 4 years Aleah Raquel Belluga is working in the E-Commerce sector and is familiar in the industry of small and medium-sized companies as well as startups.
After the successful graduation as a Master of Science in Business Relationship Management at the University of Southern Denmark, Aleah worked as an Online Marketing Consultant where she developed different marketing strategies.
Currently she is working as a Senior Partner Manager at Mollie B.V. and prior to this she gained experiences as an Account Manager as well as a Partner Manager at different payment service providers like Payone and heidelpay. Her main focus is to support partners, small and medium-sized companies likewise startups to integrate the right payment methods in their online shops.

Published in: Marketing
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EBE 2019 - How to prepare your webshop for International expansion

  1. 1. “ Hello! I am Aleah!
  2. 2. International Mollie Team
  3. 3. How to prepare your webshop for international expansion Aleah Raquel Belluga - Senior Partner Manager DACH
  4. 4. BOUNDARIES Why aren’t you expanding internationally? Legal regulations? Online shop in different languages - Support in different languages? Transport and shipment requirements? Cultural differences? Insecurity in handling of payments?
  5. 5. PLANNING! The internationalization of your webshop needs:
  6. 6. Basic requirements Choose the right shopsystem Markets differentiate from country to country Analyse the potential market and the potential market share Competitor analysis: Is there a niche? What do you need? Country specific preferences of the customers Stable onlineshop in their country of origin Language option Different currencies and different payment methods
  7. 7. Tips Find the right local partners
  8. 8. Tips Find the right local partners
  9. 9. Method Reach Currency Global Multi Global Multi Global Multi Global Multi Global EUR Global Multi EU EUR EEA Multi EU EUR FR EUR IT EUR Method Reach Currency NL EUR BE EUR BE EUR BE EUR BE EUR PT EUR DE / AT EUR CH EUR Global BTC Global EUR NL EUR
  10. 10. What could an international online shop look like? Example
  11. 11. Personal and professional Style your checkout
  12. 12. Personal and professional Style your checkout
  13. 13. Personal and professional Style your checkout
  14. 14. In-house support The most personal you can get Hello, how can I help you?
  15. 15. Do you have questions? Mollie
  16. 16. Where to find the Mollies Networking Zone
  17. 17. Effortless Payments

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