CEO & Founder helmade
-The proof that customization is not a trend
- Barriers to overcome when building such a E-commerce business
- Key to success: Taking out the complexity through-out the process
- Insights on our strategic approach to revolutionize the helmet industry with helmade
- Insights and examples of mass customization business models in my professional career
Christian Möhring is the CEO and founder of helmade.com, the answer to a profitable and scalable mass customization business model for the helmet industry. Before staring his own business Christian was Head of Digital at IKEA Germany, the Swedish life at home expert and world’s largest multichannel retailer for home furnishing products. Before IKEA he had the opportunity to work for the US Sports Brand NIKE, in Germany and on a European level, where he was responsible for Digital Brand and Commerce including Nike’s mass customization business NIKEiD. Christian has started his professional career with building up a B2B and B2C Ecommerce business from scratch for the German glassware brand LEONARDO.