80-93% ofcommunication is non-verbalsource: various
 www.chrisjordan.com
98%      80%
Pierre Vivant 
NOMAGIC MATERIALS
ecodesign is about systems life cycle thinking             most designers are concerned with these stages  take           ...
"Sonicare Elite 7000“ produced at 11 locations and in five time zones, comprised of 38 components, parts supplied by Japan...
disconnect between    people and between    planet and peoplesource: WHO / BBC
image	  source:	  Banksy	  
air pollution kills 3 million    people each year, mostly    in poor countriessource: WHO / BBC
between 100 and 1000    species become extinct    each year, because their    habitats are changing or    being destroyed....
fair & just production? health and safety, employees rights, unions, forced labour, child labour, discrimination …..image ...
“….chimps protest the unfair treatmentof others, refusing to accept a treatthey have rightfully earned if anotherchimp doi...
50million tonnesof e-waste is producedannually. Much of thiswaste is dumped incountries such as Chinaand Africa     source...
over 1 billion people do    not have access to clean    drinking watersource: UNDP
80% of all disease in    developing countries is    caused by consumption    of contaminated watersource: WHO
water access3800children die each dayfrom diseases associatedwith lack of access to safedrinking water, inadequatesanitati...
good design              source: design21, Vestergaard Frandsen, Lifestraw
ageing60and overin 2001 there were moreover 60’s than under 16’sin the UK for the first timeever             image source:...
Image	  source:	  Banksy	  
population growth6.7billion peopleand the population isprojected to be morethan 9.2 billion by 2050                       ...
emerging economies1billionof these people areliving in slums, squats &unofficial settlements
source: orangebox.com
source: BP
http://cause-encounters.blogspot.com/2010/06/bp-oil-spill-communications.html	  
source: M&S
Vestergaard Frandsensource: McDonalds
transport1976 - 2005cost of motoringfell by 10%cost of publictransport rose by 50%                        Source: Observer...
“..individuals act primarily on issues that impact their       personal well-being, their family, and their immediate     ...
world of absolutes?world is a game in which we are allplayers?world is a complex interconnectedsystem?source: from the wor...
“we all work better in groups thanwe do as individuals. We arenetworked, we are socialanimals.”source: David Brooks quoted...
take time to listen, observe,understand“place yourself in lots of othershoes, perspectives”only then is a radical changepo...
“upcoming generations have a shorter           attention span, lower empathy”           source: Susan Greenfield, Ecobuild...
you need to walk the talkempathize – highlight personalbenefitsprepare for resistance – get onwith itsource: adapted from ...
“designed	  &	  made	  in	  Wales.	  	   zero	  waste.	  Only	  resource”	  
source: orangebox.com
original illustrations by Nathan Hallett(Ecodesign Centre Intern)
Joined up thinking and ecodesign requires empathy
Joined up thinking and ecodesign requires empathy
Joined up thinking and ecodesign requires empathy
Joined up thinking and ecodesign requires empathy
Joined up thinking and ecodesign requires empathy
Joined up thinking and ecodesign requires empathy
Joined up thinking and ecodesign requires empathy
Joined up thinking and ecodesign requires empathy
Joined up thinking and ecodesign requires empathy
Joined up thinking and ecodesign requires empathy
Joined up thinking and ecodesign requires empathy
Joined up thinking and ecodesign requires empathy
Joined up thinking and ecodesign requires empathy
Joined up thinking and ecodesign requires empathy
Joined up thinking and ecodesign requires empathy
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Joined up thinking and ecodesign requires empathy

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There is a disconnect between people and people and planet. To achieve the environmental and social change required we need to put ourselves in other peoples shoes, take time to listen and understand, extend trust and co-create our future.

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Joined up thinking and ecodesign requires empathy

  1. 1. 80-93% ofcommunication is non-verbalsource: various
  2. 2.  www.chrisjordan.com
  3. 3. 98% 80%
  4. 4. Pierre Vivant 
  5. 5. NOMAGIC MATERIALS
  6. 6. ecodesign is about systems life cycle thinking most designers are concerned with these stages take make buy/use resource recycle re--manufacture re-use
  7. 7. "Sonicare Elite 7000“ produced at 11 locations and in five time zones, comprised of 38 components, parts supplied by Japan, France, China and Malaysia, materials and production in Austria, Sweden, assembly in Philippines and United States, when fully assembled and packaged in Seattle the components have travelled a full 27,880 kilometres, two thirds of the Earths circumference.source: SPIEGEL Magazine
  8. 8. disconnect between people and between planet and peoplesource: WHO / BBC
  9. 9. image  source:  Banksy  
  10. 10. air pollution kills 3 million people each year, mostly in poor countriessource: WHO / BBC
  11. 11. between 100 and 1000 species become extinct each year, because their habitats are changing or being destroyed.source: UK Government
  12. 12. fair & just production? health and safety, employees rights, unions, forced labour, child labour, discrimination …..image source: martin charter / CFSD
  13. 13. “….chimps protest the unfair treatmentof others, refusing to accept a treatthey have rightfully earned if anotherchimp doing the same work fails toget the same reward.”source: from sfhelp.org
  14. 14. 50million tonnesof e-waste is producedannually. Much of thiswaste is dumped incountries such as Chinaand Africa source: RSA & UNEP
  15. 15. over 1 billion people do not have access to clean drinking watersource: UNDP
  16. 16. 80% of all disease in developing countries is caused by consumption of contaminated watersource: WHO
  17. 17. water access3800children die each dayfrom diseases associatedwith lack of access to safedrinking water, inadequatesanitation and poor hygienesource: UN & Flickr
  18. 18. good design source: design21, Vestergaard Frandsen, Lifestraw
  19. 19. ageing60and overin 2001 there were moreover 60’s than under 16’sin the UK for the first timeever image source: engine groupsource: engine group and UK statistics
  20. 20. Image  source:  Banksy  
  21. 21. population growth6.7billion peopleand the population isprojected to be morethan 9.2 billion by 2050 source: engine group and UNFPA
  22. 22. emerging economies1billionof these people areliving in slums, squats &unofficial settlements
  23. 23. source: orangebox.com
  24. 24. source: BP
  25. 25. http://cause-encounters.blogspot.com/2010/06/bp-oil-spill-communications.html  
  26. 26. source: M&S
  27. 27. Vestergaard Frandsensource: McDonalds
  28. 28. transport1976 - 2005cost of motoringfell by 10%cost of publictransport rose by 50% Source: Observer, June 08
  29. 29. “..individuals act primarily on issues that impact their personal well-being, their family, and their immediate community. Unless those needs are tended to, most individuals wont commit to causes that promise to benefit the world at large.” source: Catherine Greenersource: WHO / BBC
  30. 30. world of absolutes?world is a game in which we are allplayers?world is a complex interconnectedsystem?source: from the work of johnmarshallroberts.com
  31. 31. “we all work better in groups thanwe do as individuals. We arenetworked, we are socialanimals.”source: David Brooks quoted on a Radio 4 interview
  32. 32. take time to listen, observe,understand“place yourself in lots of othershoes, perspectives”only then is a radical changepossible
  33. 33. “upcoming generations have a shorter attention span, lower empathy” source: Susan Greenfield, Ecobuild, 2011 cited in www.earthtimes.org/source: UK Government
  34. 34. you need to walk the talkempathize – highlight personalbenefitsprepare for resistance – get onwith itsource: adapted from marcstoiber.com
  35. 35. “designed  &  made  in  Wales.     zero  waste.  Only  resource”  
  36. 36. source: orangebox.com
  37. 37. original illustrations by Nathan Hallett(Ecodesign Centre Intern)

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