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80-93% ofcommunication is non-verbalsource: various
British inventors spectacles revolution forAfrica. Joshua Silver, shortlisted for an EUaward, hopes to supply children in ...
 www.chrisjordan.com
designers interactbetween industry, usersand other actors          industry                      design          consumers
designers can influencehow people consume,use, behave …          industry                      design          consumers
Pierre Vivant 
supporting policy development
ecodesign is about systems life cycle thinking             most designers are concerned with these stages  take           ...
NOMAGIC MATERIALS
98%THERE ARE KEYFIGURES           80%
"Sonicare Elite 7000“ produced at 11 locations and in five time zones, comprised of 38 components, parts supplied by Japan...
disconnect between    people and between    planet and peoplesource: WHO / BBC
Image	  source:	  Banksy	  
fair & just production? health and safety, employees rights, unions, forced labour, child labour, discrimination …..image ...
“….chimps protest the unfair treatmentof others, refusing to accept a treatthey have rightfully earned if anotherchimp doi...
over 1 billion people do    not have access to clean    drinking watersource: UNDP
80% of all disease in    developing countries is    caused by consumption    of contaminated watersource: WHO
water access3800children die each dayfrom diseases associatedwith lack of access to safedrinking water, inadequatesanitati...
good design              source: design21, Lifestraw
An innovation is an idea thatis further developed so that itis reliable on a meaningfulscale.        (Senge, 2006)   Idea	...
Invention   Innovation   Diffusion
source: web
transport1976 - 2005cost of motoringfell by 10%cost of publictransport rose by 50%                        source: Observer...
energy consumption800millioncars on the road. Thisis expected to reach3.5 billion by 2050                         source: ...
"innovation changes the values onto which the system is based” (Schumpeter, 1930)!
design
source: WHO / BBC   source: Harman
source: WHO / BBC   source: Harman
MORE KEYFIGURES    40%, 90%, 97% ..
NEODYMIUM            source: Wiki
source: Edward Burtynsky
  increase life span              reduce use of              find alternative solutionssource: WHO / BBC
AND MORE…    95% BY 2015…..
source: WHO / BBC   source: Harman
“..individuals act primarily on issues that impact their       personal well-being, their family, and their immediate     ...
http://cause-encounters.blogspot.com/2010/06/bp-oil-spill-communications.html	  
source: M&S
Vestergaard Frandsensource: McDonalds
Orangebox
source: orangebox.com
design	  for….	  full	  life	  cycles	   life	  cycles,	  nutrient	  cycles,	  material	  selec3on,	  cradle	  to	  cradle...
“designed	  &	  made	  in	  Wales.	  	   zero	  waste.	  Only	  resource”	  
take time to listen, observe,understand“place yourself in lots of othershoes, perspectives”only then is a radical changepo...
original illustrations by Nathan Hallett(Ecodesign Centre Intern)
Eco-innovation needs ecodesign
Eco-innovation needs ecodesign
Eco-innovation needs ecodesign
Eco-innovation needs ecodesign
Eco-innovation needs ecodesign
Eco-innovation needs ecodesign
Eco-innovation needs ecodesign
Eco-innovation needs ecodesign
Eco-innovation needs ecodesign
Eco-innovation needs ecodesign
Eco-innovation needs ecodesign
Eco-innovation needs ecodesign
Eco-innovation needs ecodesign
Eco-innovation needs ecodesign
Eco-innovation needs ecodesign
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Eco-innovation needs ecodesign

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A talk given by the Ecodesign Centre at an ECO-INNOVA event in Cardiff, May 2011 on the need for ecodesign thinking and practice in eco-innovation.

Published in: Design, Technology, Career
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Eco-innovation needs ecodesign

  1. 1. 80-93% ofcommunication is non-verbalsource: various
  2. 2. British inventors spectacles revolution forAfrica. Joshua Silver, shortlisted for an EUaward, hopes to supply children in thedeveloping world with 200 million pairsof self-adjusting glasses …Source: The Observer, 22 May 2011
  3. 3.  www.chrisjordan.com
  4. 4. designers interactbetween industry, usersand other actors industry design consumers
  5. 5. designers can influencehow people consume,use, behave … industry design consumers
  6. 6. Pierre Vivant 
  7. 7. supporting policy development
  8. 8. ecodesign is about systems life cycle thinking most designers are concerned with these stages take make buy/use resource recycle re--manufacture re-use
  9. 9. NOMAGIC MATERIALS
  10. 10. 98%THERE ARE KEYFIGURES 80%
  11. 11. "Sonicare Elite 7000“ produced at 11 locations and in five time zones, comprised of 38 components, parts supplied by Japan, France, China and Malaysia, materials and production in Austria, Sweden, assembly in Philippines and United States, when fully assembled and packaged in Seattle the components have travelled a full 27,880 kilometres, two thirds of the Earths circumference.source: SPIEGEL Magazine
  12. 12. disconnect between people and between planet and peoplesource: WHO / BBC
  13. 13. Image  source:  Banksy  
  14. 14. fair & just production? health and safety, employees rights, unions, forced labour, child labour, discrimination …..image source: martin charter / CFSD
  15. 15. “….chimps protest the unfair treatmentof others, refusing to accept a treatthey have rightfully earned if anotherchimp doing the same work fails toget the same reward.”source: from sfhelp.org
  16. 16. over 1 billion people do not have access to clean drinking watersource: UNDP
  17. 17. 80% of all disease in developing countries is caused by consumption of contaminated watersource: WHO
  18. 18. water access3800children die each dayfrom diseases associatedwith lack of access to safedrinking water, inadequatesanitation and poor hygienesource: Flickr & UN
  19. 19. good design source: design21, Lifestraw
  20. 20. An innovation is an idea thatis further developed so that itis reliable on a meaningfulscale. (Senge, 2006) Idea   Innova3on    
  21. 21. Invention Innovation Diffusion
  22. 22. source: web
  23. 23. transport1976 - 2005cost of motoringfell by 10%cost of publictransport rose by 50% source: Observer, June 08
  24. 24. energy consumption800millioncars on the road. Thisis expected to reach3.5 billion by 2050 source: UNFPA
  25. 25. "innovation changes the values onto which the system is based” (Schumpeter, 1930)!
  26. 26. design
  27. 27. source: WHO / BBC source: Harman
  28. 28. source: WHO / BBC source: Harman
  29. 29. MORE KEYFIGURES 40%, 90%, 97% ..
  30. 30. NEODYMIUM source: Wiki
  31. 31. source: Edward Burtynsky
  32. 32.   increase life span   reduce use of   find alternative solutionssource: WHO / BBC
  33. 33. AND MORE… 95% BY 2015…..
  34. 34. source: WHO / BBC source: Harman
  35. 35. “..individuals act primarily on issues that impact their personal well-being, their family, and their immediate community. Unless those needs are tended to, most individuals wont commit to causes that promise to benefit the world at large.” source: Catherine Greenersource: WHO / BBC
  36. 36. http://cause-encounters.blogspot.com/2010/06/bp-oil-spill-communications.html  
  37. 37. source: M&S
  38. 38. Vestergaard Frandsensource: McDonalds
  39. 39. Orangebox
  40. 40. source: orangebox.com
  41. 41. design  for….  full  life  cycles   life  cycles,  nutrient  cycles,  material  selec3on,  cradle  to  cradle    image  source:    mc  donagh  /  braungart
  42. 42. “designed  &  made  in  Wales.     zero  waste.  Only  resource”  
  43. 43. take time to listen, observe,understand“place yourself in lots of othershoes, perspectives”only then is a radical changepossible
  44. 44. original illustrations by Nathan Hallett(Ecodesign Centre Intern)

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