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Transcend Barriers of Distance – Mr. Paco Llisto (Brazil) from EcoNetworks


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ブラジルでソーシャルメディア運用支援企業Midiatixを運営するPaco Llistoさんをお迎えしました。

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Transcend Barriers of Distance – Mr. Paco Llisto (Brazil) from EcoNetworks

  1. 1. Transcending the Barriers of Distance #3 Guest Speaker: Mr. Paco Llisto Founder of Midiatix 20th of August, 2013 MC: Takeshi Nozawa
  2. 2.  Founded in 2011  Contents curation/producing, managing and monitoring of social media  Types of social media: blog, facebook, twitter, instagram, etc  Curation: look for good interesting news  Producing: write article or create jpg Company Overview 2
  3. 3. Past Works with EcoNetworks 3
  4. 4.  Currently 8 clients  EcoNetworks is the first client based in abroad  Support online campaign for two Angola companies (bank and advertising agency), which are introduced by their clients in Brazil  French company who intend to open its first branch in Brazil next year are asking to help social media promotion (they find Midiatix by Google search) Client 4
  5. 5.  Make various communication channels online (web, blog, twitter, facebook, Google+)  The most important one is website (good contents, SEO)  Other social media is to reach people  Planning to open English page before World Cup Acquiring new client 5
  6. 6.  4 people working as staff (designer and journalist)  Contract with freelance for jobs which special skills are required  The company starts only with Paco, then expands its staff in 2012  Paco is mostly in charge of handling client and managing team Team Structure 6
  7. 7.  All member work home-based  More productive and cost-efficient - using unsystematic transportation to commute is inefficient - client has big office so they don’t need to come, we just go  Sometime get together at café or shared office to meet and discuss in person  Use whatever tools to communicate, such as mail, Skype and facebook Workstyle 7
  8. 8.  Work with people who can “trust” (have worked together, know in person)  Cleary image how they can contribute to the company  Have no experience in recruiting completely new person For the effective virtual team 8
  9. 9.  What is the role of leader in virtually connected team?  What are the things you care the most when serving distant customers? How do you overcome/utilize the distance?  What steps you take to add new (unknown) member in the team?  How do you manage staff? (education, evaluation, direction,etc)  Advice for EcoNetworks to acquire clients from outside Japan Discussion Topics 9
  10. 10. Thank you! 10