Global Cross Channel Retailing Report 2012 - Ebeltoft Group

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Ebeltoft Group announces the release of its “2012 Global Cross Channel Retailing” report. This benchmarking study assesses customer facing cross channel capabilities of 144 leading retailers in 17 countries* and 4 retail sectors (General retailers, Do-It-Yourself (DIY) retailers, Electrical Goods retailers and Fashion retailers).

The study provides in-depth measures of retailers´ cross channel capabilities at global, country and sector levels. 47 cross channel indicators were measured, including click and collect (store pickup of online orders), store level inventory visibility, store associates online knowledge, mobile and social development.

*Countries included are: Australia, Brazil, Canada, Chile, China, Denmark, France, Germany, Italy, Portugal, Romania, Singapore, Spain, Switzerland, Turkey, UK and US.

Published in: Business, Technology

Global Cross Channel Retailing Report 2012 - Ebeltoft Group

  1. 1. Global CrossChannel RetailingThe (un)connected store
  2. 2. EBELTOFT GROUP - INTRODUCTION North America: United States and Canada Ebeltoft Group is a worldwide alliance of retail consultancies with members in numerous mature and emerging retail markets. Responding to our client s demand and market globalization, we offer pragmatic retail consulting Europe: Denmark, France, Germany, Italy, Portugal, Romania, Spain, services and conduct global insight research. Turkey and United Kingdom. And Switzerland. We are unique in our ability to combine global retail expertise with deep local insight and turning this into innovative and practical solutions. Latin America: Brazil and Asia Pacific: Australia, China, Singapore Mexico and India
  3. 3. GLOBAL CROSS CHANNEL RETAILING BENCHMARK STUDY OBJECTIVES > Develop cross channel benchmarks; globally, by market and sector > Provide retailers with insights to prioritize cross channel solutions 4 SECTORS DIY Electrical Apparel Non-food generalist goods Hyper/Department store 17 COUNTRIES
  4. 4. GLOBAL CROSS CHANNEL RETAILING STUDY 144 RETAILERS
  5. 5. METHODOLOGYLeading retailers in each country were chosen across four retail categories. The retailers represent the largest or mostinfluential in their category.Each retailer’s store and online operations measured on 47 cross-channel indicators.
  6. 6. Key Findings
  7. 7. THE STATE OF GLOBAL CROSS-CHANNEL RETAILING
  8. 8. COUNTRY CROSS-CHANNEL CHAMPIONS
  9. 9. GLOBAL OVERVIEW: STRATEGIC RESPONSE TO ECOMMERCE
  10. 10. US AND UK MARKETS ARE MOST MATURE
  11. 11. GENERAL MERCHANDISE RETAILERS > Top 10 cross channel champions – General Merchandise Retailers
  12. 12. SPECIALTY FASHION > Top 10 cross channel champions – Specialty Fashion Retailers
  13. 13. DIY > Top 10 cross channel champions – DIY Retailers
  14. 14. ELECTRICAL GOODS > Top 10 cross channel champions – Electrical Goods Retailers
  15. 15. CONCLUSIONS 1 Cross channel capabilities: when and how, not if! 2 Mature markets will lead, but there will be no single path 3 Mid-tier retailer solutions emerge 4 Retailers will sequence cross channel development 5 Tablets will change store selling and the business case 6 Retail organizations will change; new skillsets emerge
  16. 16. GET IN TOUCH: EBELTOFT GROUP MEMBERS ROUND THE WORLD
  17. 17. FURTHER INFORMATION To obtain a copy of the report or for further information on the study, global and country level findings contact Ebeltoft Group or the Ebeltoft Group member in your region. Local EBBER CONTACT Ebeltoft Group Lourens Verweij I lourens.verweij@ebeltoftgroup.com Ebeltoft Group author Jim Okamura I jim@okamuraconsulting.com www.ebeltoftgroup.com

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