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Ossiannilsson TIIM2011

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Findings from European benchmarking
exercices on e-learning: value and
impact

                                    Ebba Ossiannilsson
                                    Professor Pekka Kess
                                    Oulu University, FI

                     Footprints
                     W:www.oulu.fi; www.lu.se/ced
                     E:Ebba.Ossiannilsson@oulu.fi
                     E:Ebba.Ossiannilsson@ced.lu.se
                     FB:Ebba Ossiannilsson
                     T:@EbbaOssian
                     Phone: +4670995448
                     S:http://www.slideshare.net/EbbaOs
                     siann
Outline
•   The projects and research area
•   Benchmarking
•   Research approach
           h          h
•   Findings; benefits, values and limitations




                   TIIM2011_ Oulu_Ebba Ossiannilsson 29
                                June 2011
The Excellence project by the European Association of
                 Distance Teaching Universities, EADTU




Products   Services




    Management                                                  http://www.eadtu.nl/e-xcellencelabel


                                 TIIM2011_ Oulu_Ebba Ossiannilsson 29
                                              June 2011
EADTU Benchmarks and indicators



                         Products     Services




                            Management



Strategic management
Products; Curriculum design, Course designe, course delievery
Support; Student and staff support




                        TIIM2011_ Oulu_Ebba Ossiannilsson 29
                                     June 2011
Benchmarking elearning in European universities

…exercise on e-learning launched in the spring of 2009
…initiated by the University of Southern Denmark (SDU) and gathering a
group of nine European universities. April 2009 - December 2009.
…co-organised b ESMU and E
           i d by           d European A
                                       Association of Di
                                             i i     f Distance T hi
                                                                Teaching
Universities (EADTU; www.eadtu.nl), combined ESMU’s collaborative
benchmarking approach (benchmarking through a comparative exercise of
g
good practices between universities) and EADTU’s more individually-oriented
      p                              )                              y
approach. EADTU’s E-xcellence online tool, consisting of a set of 33 e-learning
benchmarks, was used as a starting point to the benchmarking exercise

                                              http://www.esmu.be/projects/94-benchmarking-
                                              http://www esmu be/projects/94 benchmarking
                                              elearning.html
                         TIIM2011_ Oulu_Ebba Ossiannilsson 29
                                      June 2011
Benchmarking is an exemplar-driven
 teleological process operating within an
 organization [sic] with the objective of
 intentionally changing an existing state of
 affairs into a superior state of affairs (Moriarty,
 2008, p. 30).
                                        Benchmarking is an exemplar driven teleological process
                                                             exemplar-driven
                                        operating within an organization [sic] with the objective of
                                        intentionally changing an existing state of affairs into
                                        a superior state of affairs. (Moriarty, 2008, p. 30).

  …the ´locus´ of benchmarking lies between the
  current and desirable states of affairs and
  contributes to the transformation p
                          f          processes
  that realise these improvements. (Moriarty and
  Smallman, 2009, p. 484)
...is a technique, method, process, activity, incentive, or
              q ,         ,p      ,        y,          ,
reward which conventional wisdom regards as more effective
at delivering a particular outcome than any other technique,
method, process, etc. when applied to a particular condition
or circumstance

                                   TIIM2011_ Oulu_Ebba Ossiannilsson 29
                                                June 2011
Self evaluation for quality enhancement




                                                 benchmark careers.com
                                                 benchmark-careers com

          TIIM2011_ Oulu_Ebba Ossiannilsson 29
                       June 2011
What can be achieved/how to improve
        ….high performance
          hi h    f



                  High
                  perfomance




           TIIM2011_ Oulu_Ebba Ossiannilsson 29
                        June 2011
The Benhmarking process
                                Determine
                                 what to
                                benchmark




                                                       Form a
        Take action                                 benchmarking
                                                        team




                  Collect and
                                               Identify
                   analyse
                                            benchmarkong
                benchmarking
                                               partners
                 information



Ossiannilsson, E. (2011). Findings from
European benchmarking exercises on e-
learning: value and impact CreativeEducation
                    impact. CreativeEducation.
Manuscript in press.
                TIIM2011_ Oulu_Ebba Ossiannilsson 29
                             June 2011
Research approach:

About values and impacts of
benchmarking

Exploratory multiple case study strategy,
Yin, 2003, 2009

Cross case anayses, with embedded and
multiple unites of analyses
     p                 y
              TIIM2011_ Oulu_Ebba Ossiannilsson 29
                           June 2011
Why?
•Why did your university joined the
benchmarking project?

•What was your opinion of the process
after it completion?
 ft its      l ti ?

•In your opinion, where there any
drawbacks within the project process?

•Do you have any additional thoughts
regarding the involvement in the
benchmarking?



                          TIIM2011_ Oulu_Ebba Ossiannilsson 29
                                                               Photo: CC AT NC SA Some rights reserved by Leo
                                       June 2011
                                                                 Reynolds
Respondents
                            E excellence+ e learning
                            E-excellence+ e-learning benchmarking exercise

Α Alpha                                                                  x
Β Beta                                                                   x
Γ Gamma                                                                  x
Δ Delta                       x
Ε Epsilon                     x
Ζ Zeta                        x                                          x




Respondents involved in the benchmarking projects, EADTU E-xcellence+ and the ESMU e-
learning benchmarking exercise. Ossiannilsson, E. (2011). Findings from European
benchmarking exercises on e-learning: value and impact. CreativeEducation. Manuscript in
press.

                                  TIIM2011_ Oulu_Ebba Ossiannilsson 29
                                               June 2011
cc. Ossiannilsson (2011). Findings from European benchmarking exercises
                on e-learning: value and impact. CreativeEducation. Manuscript in press.



TIIM2011_ Oulu_Ebba Ossiannilsson 29
             June 2011
Benefits
                self-assess institution                respond to national performance indicators
                                                       and benchmarks
                                                          db h       k

                                                                           strengthen institutional identity
better understand the process
                                                                                           enhance reputation
                measure and compare
                                                                           set new standards for the sector
                                                                                             f

discover new ideas,
                                                                               set targets for improvement



obtain data to support decision-making
                                                                             van Vught et al., (2008). A practical guide.
                                                                                   g         ,(     ) p            g
                                                                             Benchmarking in European HE. ESMU


                                    TIIM2011_ Oulu_Ebba Ossiannilsson 29
                                                 June 2011
Added values
Cultural issues.
C lt l i
                                                                                         Commitment
                                               Attitudes
                                                                            Passion

Internal processes and involvement
                                                       Quality enhancement

                                                 Involvement
Management and commitment.                                                      Dedication

                                                        Collaboration and networking


     Courage                                                                          Reflection


                                                          The concept of rhizome

                                                                            The
                                                                            Th concept of b
                                                                                     t f becoming
                                                                                              i

                                     TIIM2011_ Oulu_Ebba Ossiannilsson 29
                                                  June 2011
Universities involved in local seminars,
    E-xcellence+, b EADTU
    E    ll    + by


University Number individuals                      Local seminar Date
(I) Alfa
     Alf      15                                   13-14 N
                                                   13 14 November 2008
                                                                b
(II) Beta     20                                   11-12 March 2009
(III) Gamma   10                                   20-21January 2009
(IV) Delta    50                                   19-20 February 2009
(V) Epsilon    80                                    9-10 March 2009




                        TIIM2011_ Oulu_Ebba Ossiannilsson
                                  30 June 2011
The Loop

                                                         Quality
                                        Policy           improvem
                                        statement        ent and            Implementation
                     Transparency                        quality
                                                         assurance
               Dialogue
                                                    Commitment
Teambuilding                        Management




         Some key findings on the use of EADTU benchmarking QuickScan tool.
         An emerging framework on values.
         Ossiannilsson (2011).

                                     TIIM2011_ Oulu_Ebba Ossiannilsson 29
                                                  June 2011
Limitations
 Time?


     Commitment?


Benchmarks?


     Interpretations?


Language?


     Who is involved?


                        TIIM2011_ Oulu_Ebba Ossiannilsson 29
                                     June 2011
The door is
                                                                                open …

                                                                                What next?




                                                     TIIM2011_ Oulu_Ebba Ossiannilsson 29
                                                                  June 2011
Bild: Wikimedia Commons, Push the button, CC BY SA
TIIM2011_ Oulu_Ebba Ossiannilsson 29
             June 2011                 Ossiannilsson & Landgren, 2011
Opening Pandora’s box
                                           TIIM2011_ Oulu_Ebba Ossiannilsson 29
Some rights reserved by Christiaan Botha                June 2011
Thank you!


                                                                                       Kiitos!

                                                TIIM2011_ Oulu_Ebba Ossiannilsson 29
                                                             June 2011
Photo: CC AT NC SA Some rights reserved by Travelin' Librarian
Findings from European benchmarking
exercices on
e-learning: value and impact




                     Footprints
                     W:www.oulu.fi; www.lu.se/ced
                     E:Ebba.Ossiannilsson@oulu.fi
                     E:Ebba.Ossiannilsson@ced.lu.se
                     FB:Ebba Ossiannilsson
                     T:@EbbaOssian
                     Phone: +4670995448
                     S:http://www.slideshare.net/EbbaOs
                     siann

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Ossiannilsson TIIM2011

  • 1. Findings from European benchmarking exercices on e-learning: value and impact Ebba Ossiannilsson Professor Pekka Kess Oulu University, FI Footprints W:www.oulu.fi; www.lu.se/ced E:Ebba.Ossiannilsson@oulu.fi E:Ebba.Ossiannilsson@ced.lu.se FB:Ebba Ossiannilsson T:@EbbaOssian Phone: +4670995448 S:http://www.slideshare.net/EbbaOs siann
  • 2. Outline • The projects and research area • Benchmarking • Research approach h h • Findings; benefits, values and limitations TIIM2011_ Oulu_Ebba Ossiannilsson 29 June 2011
  • 3. The Excellence project by the European Association of Distance Teaching Universities, EADTU Products Services Management http://www.eadtu.nl/e-xcellencelabel TIIM2011_ Oulu_Ebba Ossiannilsson 29 June 2011
  • 4. EADTU Benchmarks and indicators Products Services Management Strategic management Products; Curriculum design, Course designe, course delievery Support; Student and staff support TIIM2011_ Oulu_Ebba Ossiannilsson 29 June 2011
  • 5. Benchmarking elearning in European universities …exercise on e-learning launched in the spring of 2009 …initiated by the University of Southern Denmark (SDU) and gathering a group of nine European universities. April 2009 - December 2009. …co-organised b ESMU and E i d by d European A Association of Di i i f Distance T hi Teaching Universities (EADTU; www.eadtu.nl), combined ESMU’s collaborative benchmarking approach (benchmarking through a comparative exercise of g good practices between universities) and EADTU’s more individually-oriented p ) y approach. EADTU’s E-xcellence online tool, consisting of a set of 33 e-learning benchmarks, was used as a starting point to the benchmarking exercise http://www.esmu.be/projects/94-benchmarking- http://www esmu be/projects/94 benchmarking elearning.html TIIM2011_ Oulu_Ebba Ossiannilsson 29 June 2011
  • 6. Benchmarking is an exemplar-driven teleological process operating within an organization [sic] with the objective of intentionally changing an existing state of affairs into a superior state of affairs (Moriarty, 2008, p. 30). Benchmarking is an exemplar driven teleological process exemplar-driven operating within an organization [sic] with the objective of intentionally changing an existing state of affairs into a superior state of affairs. (Moriarty, 2008, p. 30). …the ´locus´ of benchmarking lies between the current and desirable states of affairs and contributes to the transformation p f processes that realise these improvements. (Moriarty and Smallman, 2009, p. 484) ...is a technique, method, process, activity, incentive, or q , ,p , y, , reward which conventional wisdom regards as more effective at delivering a particular outcome than any other technique, method, process, etc. when applied to a particular condition or circumstance TIIM2011_ Oulu_Ebba Ossiannilsson 29 June 2011
  • 7. Self evaluation for quality enhancement benchmark careers.com benchmark-careers com TIIM2011_ Oulu_Ebba Ossiannilsson 29 June 2011
  • 8. What can be achieved/how to improve ….high performance hi h f High perfomance TIIM2011_ Oulu_Ebba Ossiannilsson 29 June 2011
  • 9. The Benhmarking process Determine what to benchmark Form a Take action benchmarking team Collect and Identify analyse benchmarkong benchmarking partners information Ossiannilsson, E. (2011). Findings from European benchmarking exercises on e- learning: value and impact CreativeEducation impact. CreativeEducation. Manuscript in press. TIIM2011_ Oulu_Ebba Ossiannilsson 29 June 2011
  • 10. Research approach: About values and impacts of benchmarking Exploratory multiple case study strategy, Yin, 2003, 2009 Cross case anayses, with embedded and multiple unites of analyses p y TIIM2011_ Oulu_Ebba Ossiannilsson 29 June 2011
  • 11. Why? •Why did your university joined the benchmarking project? •What was your opinion of the process after it completion? ft its l ti ? •In your opinion, where there any drawbacks within the project process? •Do you have any additional thoughts regarding the involvement in the benchmarking? TIIM2011_ Oulu_Ebba Ossiannilsson 29 Photo: CC AT NC SA Some rights reserved by Leo June 2011 Reynolds
  • 12. Respondents E excellence+ e learning E-excellence+ e-learning benchmarking exercise Α Alpha x Β Beta x Γ Gamma x Δ Delta x Ε Epsilon x Ζ Zeta x x Respondents involved in the benchmarking projects, EADTU E-xcellence+ and the ESMU e- learning benchmarking exercise. Ossiannilsson, E. (2011). Findings from European benchmarking exercises on e-learning: value and impact. CreativeEducation. Manuscript in press. TIIM2011_ Oulu_Ebba Ossiannilsson 29 June 2011
  • 13. cc. Ossiannilsson (2011). Findings from European benchmarking exercises on e-learning: value and impact. CreativeEducation. Manuscript in press. TIIM2011_ Oulu_Ebba Ossiannilsson 29 June 2011
  • 14. Benefits self-assess institution respond to national performance indicators and benchmarks db h k strengthen institutional identity better understand the process enhance reputation measure and compare set new standards for the sector f discover new ideas, set targets for improvement obtain data to support decision-making van Vught et al., (2008). A practical guide. g ,( ) p g Benchmarking in European HE. ESMU TIIM2011_ Oulu_Ebba Ossiannilsson 29 June 2011
  • 15. Added values Cultural issues. C lt l i Commitment Attitudes Passion Internal processes and involvement Quality enhancement Involvement Management and commitment. Dedication Collaboration and networking Courage Reflection The concept of rhizome The Th concept of b t f becoming i TIIM2011_ Oulu_Ebba Ossiannilsson 29 June 2011
  • 16. Universities involved in local seminars, E-xcellence+, b EADTU E ll + by University Number individuals Local seminar Date (I) Alfa Alf 15 13-14 N 13 14 November 2008 b (II) Beta 20 11-12 March 2009 (III) Gamma 10 20-21January 2009 (IV) Delta 50 19-20 February 2009 (V) Epsilon 80 9-10 March 2009 TIIM2011_ Oulu_Ebba Ossiannilsson 30 June 2011
  • 17. The Loop Quality Policy improvem statement ent and Implementation Transparency quality assurance Dialogue Commitment Teambuilding Management Some key findings on the use of EADTU benchmarking QuickScan tool. An emerging framework on values. Ossiannilsson (2011). TIIM2011_ Oulu_Ebba Ossiannilsson 29 June 2011
  • 18. Limitations Time? Commitment? Benchmarks? Interpretations? Language? Who is involved? TIIM2011_ Oulu_Ebba Ossiannilsson 29 June 2011
  • 19. The door is open … What next? TIIM2011_ Oulu_Ebba Ossiannilsson 29 June 2011 Bild: Wikimedia Commons, Push the button, CC BY SA
  • 20. TIIM2011_ Oulu_Ebba Ossiannilsson 29 June 2011 Ossiannilsson & Landgren, 2011
  • 21. Opening Pandora’s box TIIM2011_ Oulu_Ebba Ossiannilsson 29 Some rights reserved by Christiaan Botha June 2011
  • 22. Thank you! Kiitos! TIIM2011_ Oulu_Ebba Ossiannilsson 29 June 2011 Photo: CC AT NC SA Some rights reserved by Travelin' Librarian
  • 23. Findings from European benchmarking exercices on e-learning: value and impact Footprints W:www.oulu.fi; www.lu.se/ced E:Ebba.Ossiannilsson@oulu.fi E:Ebba.Ossiannilsson@ced.lu.se FB:Ebba Ossiannilsson T:@EbbaOssian Phone: +4670995448 S:http://www.slideshare.net/EbbaOs siann