Dr. Associate Professor
Ebba Ossiannilsson, Sweden
Swedish Association for Distance Education
ICDE OER Advocacy Committee, and ICDE
Quality Network, Europe
EDEN EC, Fellow Council, SIG TEL QE
Open Education Europa Ambassador and
ISO/TC 176/TF 4
Future concepts in
JUST FOR ME,
AND JUST IN
Global Challenges (Megatrends) — Why Do They
Matter to Business?
But what are megatrends? Ernst and
Young defines them as “large, transformative
global forces that define the future by having far-
reaching impacts on businesses, economies,
industries, societies and individuals.” It’s a broad
yet apt definition with a very clear message:
Megatrends are powerful phenomena impacting
the foundations of our world that will be pivotal
in shaping its future.
What does this mean for companies?
• Companies need to acknowledge megatrends, and act
accordingly. At the very least, they should understand their
contribution to relevant trends, as well as how their business is
impacted by them, both positively and negatively.
• And from here, companies should recognise that megatrends are
business risks that need to be considered in the materiality
assessment, strategy development and target- and KPI-setting
processes, like any other. To not do this is a risk in itself that, in
the worst cases, can damage a company’s performance,
reputation and viability.
• Communicating an understanding of megatrends to stakeholders
is also key.
Workforce of the
The competing forces shaping 2030
The Future of Work to 2030 - Conclusions
…“this report four very different models with huge implications for the world of
work. The forces shaping these Four Worlds – the impact of megatrends, and
automation in particular – cannot be ignored by governments, organisations
None of us can know with any certainty what the world will look like in 2030,
but it’s very likely that facets of the Four Worlds will feature in some way and
at some time. Some sectors and individuals are already displaying elements of
the Blue and Green Worlds; the Yellow and Red Worlds are more radical, but
no less plausible.
Those organisations and individuals that understand potential futures, and
what each might mean for them, and plan ahead, will be the best prepared to
succeed.” (PWC. p.38).