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What do you think of facebook's new reaction bar

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A month after Mark Zucherberg announced Facebook’s plans to roll out some sort of dislike button, the company is now testing this new feature in Spain and Ireland, expanding on its famous like button – not by adding the much requested “dislike” option, but by making it more empathetic, expressing sadness and other variable emotions.

Facebook had good reasons to resist a “dislike” button, with all of its associated negativity.

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What do you think of facebook's new reaction bar

  1. 1. A month after Mark Zucherberg announced Facebook’s plans to roll out some sort of dislike button, the company is now testing this new feature in Spain and Ireland, expanding on its famous like button – not by adding the much requested “dislike” option, but by making it more empathetic, expressing sadness and other variable emotions. Facebook had good reasons to resist a “dislike” button, with all of its associated negativity. What’s this all about?
  2. 2. New proposal The new proposal sees users able to choose emojis to express several sentiments by hovering or long pressing on the reactions bar. The available emotions are like, love, haha, yay, sad and angry. The new reaction bar should make communication “more emotional and less technical,” stated Justin Garrity, president of Pastano. The new set of reactions will appear across both mobile and desktops versions of the app and on all posts in the news feed – being from friends or pages that you follow.
  3. 3. Use of emojis “Today, when someone posts about a personal tragedy and you want to support it, it feels wrong to click the ‘like’ button. I think these new options provide enough emotional options in addition to ‘like’ to more accurately show the type of support one friend has for another’s post on Facebook.” Facebook’s move to add in the emoji comes from a few different challenges and trends that the social network was noticing.
  4. 4. Interaction via mobile devices First, there was the basic demand that users were making to provide more than just a simple like. Sometimes a thumbs up isn’t quite the response you were looking to give. Then there is the issue of people interacting via mobile devices. Mobile is increasingly becoming the default platform for more and more Facebook users, so the fact that users are looking to quickly give a response instead of typing out a description was something that needed to be looked in to.
  5. 5. Facebook ads platform By enticing users to pump new streams of insights into its big data machines, the reactions bar could make Facebook’s ads platform an even more useful tool for advertisers. “It’s a big win for advertisers and social visualisation platforms like Postano, which now can factor in mood,” explains Garrity. “Showing ‘love’ is much more powerful than ‘like’, and if an ad is making users ‘angry’, it might be a good indicator to rethink the ad.” What are your thoughts on the new reactions bar?
  6. 6. So what now? Have we caught your interest yet? To read the full article all you have to do is head on over to our website or click the link below! What do you think of Facebook’s new reaction bar?

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