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Microsoft challenge apple

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Microsoft have recently held an event in New York where it unveiled a laptop, a tablet, three Lumia smartphones and a fitness brand – all running Windows 10 – alongside a slew of alternative products.

They also announced new apps for Windows 10, including Box, Facebook, Instagram, Flipagram, Candy Crush Soda Saga and Uber. All of these apps will be available to download on the new devices.

“Microsoft’s now working to showcase that its building on its ecosystem based on Windows 10,” says Susan Schreiner, an analyst at C4 Trends.

“They’re really trying to unify their pods around Windows 10, and that seems to be in line with Nadella’s vision.”

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Microsoft challenge apple

  1. 1. Microsoft have recently held an event in New York where it unveiled a laptop, a tablet, three Lumia smartphones and a fitness brand – all running Windows 10 – alongside a slew of alternative products. They also announced new apps for Windows 10, including Box, Facebook, Instagram, Flipagram, Candy Crush Soda Saga and Uber. All of these apps will be available to download on the new devices. “Microsoft’s now working to showcase that its building on its ecosystem based on Windows 10,” says Susan Schreiner, an analyst at C4 Trends. “They’re really trying to unify their pods around Windows 10, and that seems to be in line with Nadella’s vision.” What’s this all about?
  2. 2. Introducing the Surface Book Possibly the most exciting and definitely the most controversial offering is a direct challenge to Apple’s MacBook… the Surface Book (yes, they couldn’t even come up with their own name!!), a high end touchscreen laptop aimed at the high quality connoisseur of the market. The Surface Book moves the Microsoft Surface range even closer to a laptop than the tablet/keyboard hybrid of three generations, although it is still detachable from its keyboard dock and features a touch screen – a clear distinction (an advantage? You decide!) over the MacxBook.
  3. 3. Design & specification The design and build quality will now look oddly familiar to the Apple devices. The Surface Book’s main body is magnesium for maximum portability (weighing a mere 1.5kg) and features an innovative hinge mechanism which allows the device to be laptop first, a “clipboard and stylus” style tablet, or a detachable tablet, as needed. The Surface Book will have a sixth generation Intel Core i5 or i7 processor, up to 16GB of memory, a multi touch PixelSense screen and a Surface Pen. A discrete graphics chip is offered as an option. Microsoft promises the Book will have up to 12 hours of battery life. Previous generations of the Surface were originally pitched by Microsoft as the “laptop that could replace your tablet”… Mission accomplished.
  4. 4. So what now? Have we caught your interest yet? To read the full article all you have to do is head on over to our website or click the link below! Microsoft challenge Apple

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