Demuths case study

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Demuths case study

  1. 1. Case Study<br />Demuths Restaurant and Vegetarian Cookery School<br />
  2. 2. Why Social Media?<br /><ul><li>Build awareness
  3. 3. Connect with influencers
  4. 4. Increase bookings</li></ul>And spread the love of beautiful, vegetable-based foods and cookery!<br />
  5. 5. Challenges<br /><ul><li>So much internet.
  6. 6. So little time.</li></li></ul><li>Twitter…<br />Websites…<br />Facebook Pages…<br />Email newsletters…<br />Blog…<br />
  7. 7. Webstaurants to the rescue<br /><ul><li>Tune Up
  8. 8. Maintenance
  9. 9. Awareness
  10. 10. Training & Support</li></li></ul><li>
  11. 11.
  12. 12. Awareness<br /><ul><li>Supperclub
  13. 13. Blog contests
  14. 14. Social media cards</li></li></ul><li>Results<br /><ul><li>Twitter: Grew @vegcs over 700 and @demuths nearly threefold. Twitter is now the #5 referrer to the VegCS website.
  15. 15. Facebook: 130% growth for the Restaurant; 100% for the VegCS
  16. 16. Bookings: ~43 tweets from restaurant goers and cookery school students expressing intentions to book or feedback about a recent visit (approx. value £3,500)
  17. 17. Supperclub: Fully booked within a week after advertising purely through online means</li></li></ul><li>Ongoing Benefits<br /><ul><li>People boost brand value by tweeting about recipes, books and links
  18. 18. Interaction with influential food personalities
  19. 19. Interaction with other chefs
  20. 20. Stronger relationships with suppliers</li></li></ul><li>A Bit of Fun<br />

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