Using Feeds to Protect YourBrand and Recruit New Affiliates         Jason Brockman             Director        Easy Conten...
About Me•   Affiliate for over 8 years•   Run Easy Content Units•   Deals with member enquiries•   Handles data feed issues
Brand Importance• Brand is more important online• There are more ways to lose your Brand  Equity online• Data feeds help t...
What are the Threats• Inconsistent Brand Message• Inconsistent Brand Image• Inconsistent PricingLeading to…
Loss of…•   Consumer Trust•   Consumer Safety•   Consumer Satisfaction•   Brand Equity• And of course Revenues
Data feeds the Answer?Well for some of these yes…Data feeds can ‘power’ your affiliates sites in lots of different ways:• ...
Representation of your Brand•   Logo correct•   Pricing accurate•   Availability accurate•   Links to correct page•   Vali...
How Content Units Help• Ensure up to date pricing and availability on  more affiliate sites• Extend the usage and so impro...
Affiliate RecruitmentMake your products accessible to more affiliates:Pure Content Sites http://bit.ly/purecontentPrice Co...
Using 3 Party Tools                  rd• Provide access to their publishers• Provide you/publisher with additional tools• ...
Making your feed go furtherTools like Easy Content Units enable you to:• Provide content units for your best sellers etc• ...
Best sellers
Video Content Units
Any Questions?Thanks for listening!Jason BrockmanTwitter/Skype: jasonjbrockmanEmail/msn: jason@bigideamedia.comEasycontent...
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Brand protection and recruitment

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Looking at how data feeds help with Brand protection and recruitment. How using tools like ECU help with this.

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Brand protection and recruitment

  1. 1. Using Feeds to Protect YourBrand and Recruit New Affiliates Jason Brockman Director Easy Content Units
  2. 2. About Me• Affiliate for over 8 years• Run Easy Content Units• Deals with member enquiries• Handles data feed issues
  3. 3. Brand Importance• Brand is more important online• There are more ways to lose your Brand Equity online• Data feeds help to minimise some aspects of brand equity leakage• How?
  4. 4. What are the Threats• Inconsistent Brand Message• Inconsistent Brand Image• Inconsistent PricingLeading to…
  5. 5. Loss of…• Consumer Trust• Consumer Safety• Consumer Satisfaction• Brand Equity• And of course Revenues
  6. 6. Data feeds the Answer?Well for some of these yes…Data feeds can ‘power’ your affiliates sites in lots of different ways:• Product Information• Merchant Information• Voucher Code/Promotions
  7. 7. Representation of your Brand• Logo correct• Pricing accurate• Availability accurate• Links to correct page• Valid voucher code/promotion
  8. 8. How Content Units Help• Ensure up to date pricing and availability on more affiliate sites• Extend the usage and so improve ROI of your data feed• Ensure your brand is presented professionally• Extend the reach of your affiliate programme• Grow the sales volumes from this growing channel
  9. 9. Affiliate RecruitmentMake your products accessible to more affiliates:Pure Content Sites http://bit.ly/purecontentPrice Comparators http://bit.ly/pricecomparatorVoucher code sites http://bit.ly/discountsite
  10. 10. Using 3 Party Tools rd• Provide access to their publishers• Provide you/publisher with additional tools• Enable you/publisher access to better performing creative/content
  11. 11. Making your feed go furtherTools like Easy Content Units enable you to:• Provide content units for your best sellers etc• Provide Video Content Units• Increase exposure on the platforms• Enable your affiliates to create entire sites with YOUR products• Compete with Bigger BrandsAll increasing your ROI on your feed
  12. 12. Best sellers
  13. 13. Video Content Units
  14. 14. Any Questions?Thanks for listening!Jason BrockmanTwitter/Skype: jasonjbrockmanEmail/msn: jason@bigideamedia.comEasycontentunits.com

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