In 2010, 85% of the US online population watched a YouTube video and consumers watched an average of 1.9 billion YouTube videos per day. Created in partnership with Google, this webinar will focus specifically on online video search and consumption behavior of health consumers, complete with health video statistics via YouTube and our own research which outlines how 100 hospitals are using YouTube as a broadcast channel. We will also share best practices for video content creation, optimization and advertising on YouTube for hospitals, medical centers and medical companies, and one audience member will receive a free consultation focusing on their institution's YouTube page!
From this webinar you will gain a better understanding of:
1. The growth of online video consumption and the types of videos health consumers are searching for and watching
2. The key benefits of using YouTube for video content creation and video advertising
3. How some hospitals are using YouTube to communicate with their communities