Pathfinder Training Sept09


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Training Day for Earlyarts Pathfinders, Sept09

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  • Ten key services in return for various levels of subscription. Now establishing a national Pathfinder Partner scheme whereby organisations out in the regions deliver the PDDs for their own communities in return for recruiting new members. The idea being that the larger the membership grows, the more likely we are to match expenditure with income and any surplus created can then be reinvested into our Pathfinders in the regions to further meet local need. This has two major impacts a) builds a sustainable structure by reducing the need for any future grant aid and b) stops putting the network in competition with its own members for ever decreasing pots of money and truly enables a supportive business environment.
  • The way we have developed Earlyarts has been largely influenced by the NCSL’s NLC model which was pioneered back in 2004 to support the transference of learning across schools and bridge the gaps between inspired leadership and evolving practice on a large scale.
  • Above all, professionals wanted space to hear each other’s stories , to influence the shape of their learning and to make a big difference to their practice .
  • So what does the future look like for our networked learning community or community of practice? By no means there yet, our web 2.0 platform is still in development, courtesy of Huddersfield university IT masters students. However, we do know what structures, architecture and social media we want to harness, and how to go about harnessing it. What we hope we will end up with is…
  • Pathfinder Training Sept09

    1. 1. Welcome to the first Pathfinder Partners Training
    2. 2. Earlyarts Principles <ul><li>Children are human beings and good people to be with. </li></ul><ul><li>Adults can be great partners in children’s play. </li></ul><ul><li>An active learning environment is one that promotes an ongoing researchfulness, playfulness and happiness. </li></ul><ul><li>Creative processes and environments have an important role to play in nurturing crucial learning dispositions. </li></ul><ul><li>Arts and Cultural forms provide a fundamental pathway to expressing and defining our cultures and identities. </li></ul><ul><li>Artists or creative professionals can bring different skills, and perspectives to support children’s own stories. </li></ul><ul><li>Children and adults all have lots of creative potential. </li></ul>
    3. 3. Five Key Focus Areas <ul><li>Professional Development building skills for achieving creative learning environments, and embedding mainstream culture. </li></ul><ul><li>Knowledge Networking sharing good practice, collating action research and case studies, inspiring great creative practice across the sectors. </li></ul><ul><li>Research and Evaluation to better understand the characteristics of successful learning environments and provide a rigorous evidence base of research to raise aspiration, develop practice and influence policy. </li></ul><ul><li>Advocacy to promote key messages about the positive impacts of creativity on children’s lives at the highest levels and bring it into the mainstream. </li></ul><ul><li>Brokership to provide the tools and connections for sustainable partnerships that support children’s ideas and learning needs, and achieve a much higher quality, breadth and depth of practice across the field. </li></ul>
    4. 4. <ul><li> </li></ul>Earlyarts Services
    5. 5. <ul><li>Sense of confidence and connectedness, understand fit within bigger picture = empowering . </li></ul><ul><li>Secure critical & trusted friends for testing ideas. </li></ul><ul><li>Network of Champions for life-changing practice. </li></ul><ul><li>Understand multi-agency dialogues & languages . </li></ul><ul><li>Increased critical awareness of learning styles good practice and pedagogy. </li></ul><ul><li>Stronger, more comparable evidence base. </li></ul><ul><li>Develops creative skills & changes practice . </li></ul><ul><li>Run by social enterprise enabling reinvestment. </li></ul>Networked Learning Community
    6. 6. <ul><li>Learner Voice at the Centre </li></ul>
    7. 7. National Context
    8. 8. National Network Model
    9. 9. Model under the Microscope Professional Development Knowledge Management Creative Futures MRE + Places Appletree . CC North West Region earlyarts Path- finders NW Mus Hub + ManchCC Cheshire Arts + EYs CAPE UK ALC Regional Stakeholder National Stakeholder International Stakeholder Artists Database Brief Builder Resource Bank Book Reviews Confs & Seminars Int Exchange Admin of Subs Regional Ebulletin Earlyarts Sharing Knowledge & Learning
    10. 10. Three Levels of Engagement <ul><li>Promote Earlyarts as key CPD route for funded clients </li></ul><ul><li>Champion Earlyarts and connect us into wider partnerships </li></ul><ul><li>Promote Earlyarts services through national events and newsletters </li></ul><ul><li>Run quarterly Professional Development Days with Earlyarts support </li></ul><ul><li>Invite own clients / members / partners constituents to subscribe to Earlyarts </li></ul><ul><li>Liaison with Earlyarts on synchronising CPD with own programme </li></ul><ul><li>Purchase subscription at relevant level for their turnover </li></ul><ul><li>Submit content for case studies </li></ul><ul><li>Maintain own profile on database </li></ul>In return for your investment in this: National Partner Pathfinder Partner Earlyarts Member
    11. 11. <ul><li>Access to huge distribution network for dissemination of national initiatives and consultations. </li></ul><ul><li>Substantial body for measuring workforce and policy issues </li></ul><ul><li>Adds value to your funded projects by increasing skills, connectivity and sustainability, and reduces further competition for public funding </li></ul><ul><li>Access to Earlyarts research for shaping policy & workforce development </li></ul><ul><li>Regional offices still able to subscribe and receive benefits of membership </li></ul><ul><li>RSS feed to promote own creative / cultural family initiatives on Earlyarts newsletter </li></ul><ul><li>FREE subscription with all benefits of regular membership (on left) </li></ul><ul><li>Lead role influencing shape of workforce & connecting key players across sectors </li></ul><ul><li>Increased quality in regional practice </li></ul><ul><li>Access to national distribution network for exposure of own projects & research </li></ul><ul><li>Local ownership of CPD hubs & association with quality network </li></ul><ul><li>Optional support service by Earlyarts for your artists database </li></ul><ul><li>Increased resources for own projects </li></ul><ul><li>PDD bookings, subscriptions and artists database process managed by Earlyarts – no admin </li></ul><ul><li>Adds value to your funded projects </li></ul><ul><li>6 Regional E-bulletins </li></ul><ul><li>4 Professional Development Days in region </li></ul><ul><li>National research & evidence base </li></ul><ul><li>Managed Artists Database </li></ul><ul><li>Brief Builder Project Planner </li></ul><ul><li>International Exchange </li></ul><ul><li>Reduced price / Free advertising </li></ul><ul><li>National seminars & conferences </li></ul><ul><li>Bookshop / current reviews </li></ul><ul><li>National PR & advocacy for key issues on your behalf </li></ul><ul><li>Connect into national network to inspire / be inspired </li></ul><ul><li>Increased critical awareness of pedagogy, current research & policy. </li></ul>We give you this:
    12. 12. Earlyarts Staffing Structure Advisory Board Director Pathfinder Partners - artists, arts and early years organisations Communications, PR & Marketing Co-ordinator Administrator IT and New Media Co-ordinator Operational Sub-Contractors Web hosting, external IT systems, finance, legal, accountancy services
    13. 13. Marketing, Recruitment & Admin <ul><li>Central Team can provide for Pathfinders: </li></ul><ul><li>Membership Recruitment support </li></ul><ul><li>Event booking & Payment facilities </li></ul><ul><li>Membership Packs </li></ul><ul><li>Responses to email / telephone enquiries </li></ul><ul><li>Support for PDD planning </li></ul><ul><li>PDD & local activity Marketing through ebulletins </li></ul><ul><li>PDD Marketing through press releases </li></ul><ul><li>Opportunity to combine press lists </li></ul><ul><li>Opportunity to merge into Artists Database </li></ul><ul><li>Brief Builder Planning & Evaluation toolkit </li></ul><ul><li>Online Advertising and other Income generation activities </li></ul><ul><li>Annual mini-conference series </li></ul><ul><li>Enormous research & resource bank </li></ul><ul><li>National profiling & promotion opportunities </li></ul>
    14. 14. Subscriptions <ul><li>£90 / year for orgs and individuals, turnover under £25,000 (1 member, non-trans) £195 / year for orgs between £25,000 and £100,000 turnover (1 member - trans) £340 / year for orgs over £100,000 turnover (2 members - transferable) £3,000 / year for national bodies (up to 11 members - transferable) </li></ul><ul><li>Individual services and products can be purchased by non-members as follows: </li></ul><ul><li>£50 - Professional Development Day attendance at one PDD </li></ul><ul><li>£38 - Ebulletin (6 copies per year) plus access to daily Newsflash </li></ul><ul><li>£45 / £250 Advert in Ebulletin (4000 dist) or Newsflash (51,000 hits p/mnth) </li></ul><ul><li>£45 - Brief Builder Toolkit linked to the Artists database </li></ul><ul><li>£45 - Artists database registration, inc regular promotions and partnership offers </li></ul><ul><li>£various - Play With Your Children postcard packs </li></ul><ul><li>£various - Bookshop (in development) publications and resources </li></ul><ul><li>Incentives: 5% off the following year’s subscription fees for: </li></ul><ul><li>hosting a PDD, </li></ul><ul><li>every new member recruited, </li></ul><ul><li>significant resource contribution to the network </li></ul><ul><li>(e.g. free distribution of Earlyarts material in a large mail out). </li></ul>
    15. 15. Expected Income per Pathfinder Scenario 1: Provides: £3,350 from 20 members made up of: 4 x PDDs 2 x large orgs @ £340 6 x Sub-Reg entries in Ebulletin 10 x small orgs @ £195 Investment in sustainability pot 8 x freelancers @ £90 Scenario 2: £2850 from 20 members made up of: 4 x PDDs 10 x small orgs @ £195 6 x Sub-Reg entries in Ebulletin 10 x freelancers @ £90 Scenario 3: £2,010 from 20 members made up of: 4 x PDDs 8 x small orgs @ £195 5 x freelancers @ £90 All central support re: Strategy, fundraising, PR, Comms, Mktg & IT currently provided for through separate grants, to be replaced in 3 years by income.
    16. 16. Cost of PDDs to Earlyarts £0 - Venue Hire (5% off subs for host) £0 - Central Marketing (provided by Earlyarts PR & Comms post - more effective if non-subscriber databases shared) £40 - Local marketing (mostly viral via email databases, built into existing ebulletins) £0 - Pathfinder investment in time for planning and running PDD in return for free Earlyarts subs, central support services and other benefits (total 1.5 days per PDD, i.e. 6 days per year) £300 - 2 workshop facilitators for half day workshop + planning session £60 - Refreshments at start of each half day session (members bring own picnic lunch or go to local café) £100 - Handouts for presentations, equipment hire, resources for workshops £500 Total cost per PDD Workshop facilitators will sometimes offer facilitation in return for free Earlyarts membership. Case study presentations are elicited free as a promotional and sharing platform between members Members generally never worry about bringing their own picnic – networking is often much more enjoyable over food and most are committed to the low-cost idea, plus not wanting to waste budgets on the wrong food.
    17. 17. PDD Bookings and Payments PDD dates, venues & progs set Details of each event uploaded by Pathfinders or Earlyarts, inc branding All ebulletins & marketing links to online booking Map, participants choose nearest PDD Participants book & pay Online (via paypal) or request invoice from central team Choose to pay as one-off or complete memb subs Members cross- checked against dbase Participants retain details of each purchase in own account Participants can see Images & videos of previous PDDs Participants can see all attenders & make contacts online Pathfinders submit Invoices & receipts to Earlyarts each 1/4
    18. 18. The new Earlyarts site will offer… <ul><li>Open source CMS on admin-friendly, scalable platform. </li></ul><ul><li>Integrated database for registrations, ebulletins, pathfinder event promotion, memberships, artists database, etc. </li></ul><ul><li>Personalisation , e.g. opt-in / opt-out facilities, subs & events booking and payment, personal bookshelf, targeted connections, contribution to forums. </li></ul><ul><li>Integration of web 2.0 platforms to house images, videos, blogs, RSS feeds, tagging. </li></ul><ul><li>Targeted mailout facilities for PDD events and Ebulletins. </li></ul><ul><li>Advertising (e.g. adsense) to increase revenue. </li></ul><ul><li>Shopping cart facilities & member accounts. </li></ul><ul><li>User Reviews / Feedback system. </li></ul>
    19. 19. Quality Assurance <ul><li>‘ Values and Principles’ , outlining the fundamental elements that underpin excellent creative practice within early years. </li></ul><ul><li>‘ Critical Questions’ aims to stimulate thinking and discussion about the meaning, impact and usefulness of what we do. </li></ul><ul><li>‘ Demand led Provision ’ – ensuring that PDDs and other services are responsive and fulfilling the connectivity, skills and knowledge needs of local communities. </li></ul><ul><li>‘ Accredited Training ’ – providing recognised progression routes into further work or training for arts, cultural and early years professionals; challenging the national standards in creative practice more coherently and embedding in daily practice across all Childrens Services provision. </li></ul>
    20. 20. <ul><li>Future Perfect </li></ul>
    21. 21. The only real voyage of discovery consists not in seeking new landscapes, but in having new eyes Marcel Proust