Practical Asset Reuse - Preview for DAM Jumpstart Session 3


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Preview for the third session of the Digital Asset Management webinar series, presented by Earley & Associates. Free registration:

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Practical Asset Reuse - Preview for DAM Jumpstart Session 3

  1. 1. Practical Asset Reuse<br />Borrowing best practices from the savviest online media companies<br />Diane Burley <br />Industry SpecialistNstein Technologies<br />
  2. 2. The Information Economy<br />24-hour information cycle<br />Geographic trading borders blur/disappear<br />24-hour content on-demand<br />Multiple channels<br />Information Demand<br />Information Output<br />Intranets<br />Social Media<br />Mobile<br />Email<br />Presentations<br />Web<br />Colleagues<br />Customers<br />Partners<br />Media<br />Analysts<br />Investors<br />Round-the-Clock Knowledge Management <br />
  3. 3. How Publishers Do It …<br />A centralized system: The Hub<br />Automatically ingests, converts to XML & enriches w/metadata<br />Creates thumbnails. Content sent to multi channels<br />Emails<br />Web<br />Blogs<br />FTP<br />K4<br />News-letters<br />XML<br />UGC<br />SocialMedia<br />HTML<br />PDF<br />Semantic Enrichment<br />PPTs<br />Enables repurposing Easily<br />3<br />
  4. 4. Digital Asset Management + Semantic Analysis <br />
  5. 5. Semantic Enrichment<br />
  6. 6. Very Large Publisher<br />Needed to find “blurbs” of 100 words or less from 80 year collection of information distributed over hundreds of repositories<br />Prior to automation:<br /> 8 people/2 weeks/28 assets located<br />After automation ….<br />Tune in on January 28, 2 pm ET to find out!<br /><br />