Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Protein Bars - Candy with added Protein?


Published on

Learn More About Protein Powders - Similar Issues to Protein Bars:

  • Be the first to comment

  • Be the first to like this

Protein Bars - Candy with added Protein?

  1. 1. ==== ====Get Free Shipping on Questbar Protein Bars ====Because nutrition bars are convenient, portable, nutritious, and tasty, they make the perfect on-the-go snack for a significant number of health-conscious consumers who often find it challengingto incorporate well-balanced meals into their fast-paced lifestyles. According to the NutritionBusiness Journal (Colorado), the value of the Sports Nutrition and Weight Loss (SNWL) marketwas up by nearly $2 billion in 2010, showing a sales increase of 9 percent over the previous year.In the past 13 years, the SNWL market has seen a remarkable compound growth rate of 10.2percent. With new delivery methods being developed, sales are showing signs of being re-energized.They were primarily marketed to serious athletes until 1990 when their improved taste combinedwith a robust health-and-fitness-message, gained wide appeal among mainstream consumers.Reporting sales of less than $200 million in 1997, the sports and energy bar market quicklyclimbed up to more than $1 billion in 2003. Since then the market has rapidly grown.Types of Nutrition BarsThey can play different roles in maintaining healthy diets. For example, there are sports nutritionbars that serve as meal replacements or snacks. There are also for various health needs, such asmultivitamin bars, diabetic-friendly bars, anti-aging bars, beauty bars, energy bars, low-carb,weight management bars, protein bars, etc. Before developing the formulation, supplementcompanies should identify their target consumer market and their desired nutritional needs.Nutrition bars for serious trainers/professional athletes. In sports bars, pre-exercise bars willtypically feature less protein and more carbohydrates and fiber. Recovery bars or post-exercisebars will offer more than 15 grams of protein and a moderate to high level of carbohydrates. 3According to Mintel, a market research company based in Chicago, both soy and whey proteinbars are more popular with younger consumers.If you plan on creating them that meet the health needs of Baby Boomers or the elderly, consideradding anti-aging ingredients such as resveratrol and other wholesome nutrients that supporthealthy aging of bones, eyes and cognitive health.Nutrition bars for children. With more parents favoring better-for-you snack options for theirchildren, specially formulated for children have high market value. Formulations should be low infat and sugar and should contain key ingredients such as whole grains, fiber, natural fruit extracts,calcium, Vitamin D, omega-3 fatty acids and other specific nutrients for growing children. Claimssuch as "made with organic ingredients" or free from artificial ingredients are more attractiveoptions for parents.
  2. 2. Nutrition bars for women including sub-categories such as teenage girls, pregnant women andmenopausal women. Health-conscious women use nutrition bars either as meal replacements oras a snack. "Beauty bars" containing skin anti-aging ingredients such as antioxidants like greentea, B vitamins and other nutrients that enhance skin health are extremely popular. For womenthat are pregnant, nutrition bars that contain omega-3 fatty acids, folic acid and vitamin B12 arepopular because these ingredients play an important role in the neurological and bonedevelopment of an infant.Trends in Nutrition Bar ManufacturingTrends in their manufacturing include formulations for a variety of consumer profiles offering amultiple range of tastes and textures. With so much variety in nutritive profiles across consumersegments, the challenge facing sports nutrition manufacturers today is establishing a point ofdifferentiation between products.A report released in February 2011 from Mintel observed the following trends in theirmanufacturing:Granola bars were the most popular subcategory,Young adults consume the most nutrition bars.The desire to improve overall health and wellness is the key reason most people consumenutrition bars. Other market drivers include rising health consciousness, growing number of weightwatchers (approximately 50 percent of the adult population) and high incidence of obesity isdriving consumer demands for nutrition bars. More Americans are exercising and this could beanother market driver for nutrition bars.Reduced-fat and low-calorie nutrition bars generate the highest consumer interest.According to a report from SPINS, a market research and information provider based inSchaumburg, IL, prebiotics, probiotics, EFAs (flax, hemp, pumpkin seed) and green foods arecurrently the most popular ingredients to use in nutrition bars. Well-accepted flavors includechocolate and peanut, either alone or in combination, as well as berries, nuts and seeds. SPINSobserved consumer preference for the following nutrition bars categories:High-fiber barsNutty barsRaw food bars ("naked" bars where consumers can see the ingredients)High in antioxidant value (superfruits)Functional barsHigh protein bars that include whole grains.
  3. 3. Weight control/management barsEnergy barsFormulating a Nutrition BarFormulation of a nutrition bar involves the science of taste, balancing flavors and the adept use offunctional ingredients that mask flavors. Ultimately, supplement companies need to focus on barsthat will taste good, have appealing texture while offering a dense nutrient delivery devise to theirtarget market. Problems usually arise when multiple nutrients such as protein, fiber, vitamins,minerals, fiber are combined for increased fortification resulting in unpleasant flavor. This problemcan be resolved with the use of masking agents, such as cocoa. Chocolate, a popular flavorappealing to all demographics, can effectively mask unpleasant flavors, but can also serve as afunctional ingredient, offering antioxidant benefits. Natural sweeteners such as superfruit extractsnot only add mouth-watering flavor and texture, but depending on the fruit extract used, can offerspecific health benefits as well. Another key challenge for sports nutrition manufacturers is makingcertain that the nutrients specified on the label remain stable and bioactive even during storage.Typical Ingredients in Nutrition BarsTypical ingredients found in nutrition bars include proteins, carbohydrates, vitamins, minerals, fruitextracts, nuts, fiber such as whole grains, along with other specialty ingredients.Fiber is associated with a host of health benefits and is found in whole grains such as flax, wheat,oats, nuts, etc. A growing number of consumers are seeking out fiber in order to improve theirdigestive health and help with weight management and satiety. Fiber is also used to help regulatehealthy cholesterol levels. Many consumers turn to nutrition bars to boost their fiber intake.An optimal balance of both soluble and insoluble fiber achieves the desired texture, functionalproperties, flavor and performance.Maltodextrin, polydextrose and various types of gums contain very few calories, if any, and may beused to enhance functional properties.Quinoa naturally grows in the higher latitudes of the Andes in South American and although it isactually a seed it is known as a "supergrain" because of its popularity among food makers. It isgluten-free and adapts very well to a number of food applications.Flax contains alpha-linolenic acid (ALA), a plant-based omega-3 fatty acid known for an array ofhealth benefits.Protein is useful for building muscle, as an aid in weight management (promoting satiety) and forsupporting healthy blood sugar levels. The need for more protein in the daily diet is beingincreasingly recognized by health-conscious consumers. Proteins such as whey, soy and rice arecommon components of nutrition bars. Each of these proteins has a different FDA-approved
  4. 4. health claim. In the current economy, soy protein may prove to be an excellent alternative to dairy-based proteins, in terms of supply stability and price predictability.Nuts contain oleic and palmitoleic acids which support healthy cholesterol levels. They are also arich source of rich source of important omega-3 essential fatty acids such as alpha linolenic acid(ALA), a plant-based omega-3 fatty acid. Nuts also contain vitamins, minerals and otherantioxidants.Theres a plethora of superfruit extracts that can be included in a nutrition bar adding flavor andantioxidant value. Many of them add condition-specific health value such as cranberry, known forits anti-bacterial properties particularly supporting female urinary health. Other popular flavorsinclude Acai, apricots, blueberry, cherry, grape, pomegranate, strawberry, etc.Specialty Ingredients in Nutrition BarsOne way to differentiate your nutrition bars is by adding specialty ingredients. These may addresslong term health trends such as cardiovascular health, digestive health, anti-aging, etc. Genderand age-specific formulations also hold opportunities for creating unique selling point advantages.Specialty ingredients may include:Probiotics. The new microencapsulation techniques have opened up new possibilities for theapplication of probiotics in nutrition bar manufacturing. Consumers are now accepting the conceptof friendly bacteria and are recognizing its potential to improve digestive health, prime the immunesystem and support a myriad of health concerns. According to Nutrition Business Journal, since1998 probiotic supplement sales have multiplied four times totaling $425 million in 2008.Omega-3 fatty acids are known for their wide range of health benefits, and thus may be targetedfor all consumer demographics, A vegetarian source of DHA is found in canola and flaxseeds.Fast-paced lifestyles are changing traditional eating patterns. With no time to consume"scheduled" meals which offer wholesome nutrition, nutrition experts promote smart snackingbetween meals. Nutrition bars are the perfect nutrient delivery devise for smart snacking helpingconsumers obtain their daily requirements of micro and macro nutrients such as protein and fiber.An innovative sports nutrition manufacturer can help you design smart nutrition bars for your targetmarket in a GMP-certified facility. Customizable manufacturing solutions beginning from nutritionbar formulation to label design and packaging make manufacturing your nutrition bars an easy,efficient and quick process.Nutricap Labs is a full service sports nutrition manufacturer. We primarily manufacture nutritionaltablets, capsules, powders, liquids and creams.Article Source:
  5. 5. ==== ====Get Free Shipping on Questbar Protein Bars ====