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Social Media MOOC Mentions - iHCI 2016


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Amidst the hype and the hysteria MOOCs themselves have marched steadily along. Recent reports show that they continue to grow both in numbers of courses being offered and the total number of learners enrolled on all MOOCs. And so, despite many critiques and uncertainties about their true role and financial viability, MOOCs are for the moment at least, here to stay. The cMOOC xMOOC binary, and other acronymic derivations, can be seen as representative of the contestation of the arena in which MOOCs are situated; as attempts to frame or direct the discourse. This has been examined in the academic literature REFS, in the traditional media [VITOMIR SELWIN US ] and to some degree in social media [REFS]. In this paper will examine how stakeholders including MOOC providers, teachers and students use the term MOOC in social medium Twitter. We do this through an analysis of a sample of mentions of the hashtag “#MOOC”. Furthermore, we examine issues of the how research can be conducted on MOOCs in Twitter including an appraisal of how the term itself is both portrayed and conceptualized in this space.

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Social Media MOOC Mentions - iHCI 2016

  1. 1. Social Media #MOOC Mentions: Lessons for MOOC Research from Analysis of Twitter Data Eamon Costello 1, Mark Brown1, Binesh Nair1 Jingjing Zhang 2 Enda Donlon 1, Mairéad Nic Giolla Mhichíl 1, Theo Lynn1 1. Dublin City University 2. Beijing Normal University
  2. 2. Horrigan, J. (2016). Lifelong learning and technology. Pew Research Center. Available from technology/ n = 2,752
  3. 3. • 50,274 n = 50,274 Dahlstrom, E., Christopher Brooks, D., Grajek, S., and Reeves, R. (2015) ECAR Study of Students and Information Technology, 2015. Research report. Louisville, CO: ECAR, December 2015. Available from
  4. 4. Background MOOC Research Group
  5. 5. Background MOOC Research Group
  6. 6. Background BigEdData project research collaboration What can learn about #MOOCs from Twitter?
  7. 7. Researching MOOCs What is being said about MOOCs on Twitter?
  8. 8. What do we know
  9. 9. What do we know?
  10. 10. Whatdo we know?
  11. 11. Whatdo we know?
  12. 12. Whatwe don’t know How can we identify different user types in MOOC Twitter networks? What are communication characteristics of MOOC Twitter users?
  13. 13. Data and Methods by RSNY • GNIP API Sep – Dec 2015 -> find #MOOC • GZIP -> JSON- > MongoDB – > R • 32,309 tweets (17,910 original) • Descriptive analytics, content analytics, network analytics (Chae, 2015; Lynn et. al., 2015) Chae, B. K. 2015. Insights from hashtag# supplychain and Twitter Analytics: Considering Twitter and Twitter data for supply chain practice and research. In International Journal of Production Economics, 165, 247-259. Lynn, T., Kilroy, S., van der Werff, L., Healy, P., Hunt, G., Venkatagiri, S., and Morrison, J. 2015. Towards a general research framework for social media research using big data. In Professional Communication Conference (IPCC), 2015 IEEE International (pp. 1-8). IEEE.
  14. 14. Top 25 Words in the MOOC Dataset Word Frequency Word Frequency Word Frequency mooc 21,199 education 1,126 onlinelearn 501 course 2,733 join 1,113 science 492 learn 2,686 start 1,055 marketing 478 online 2,442 register 954 Data 471 elearn 2,079 onlinecourse 736 Life 447 free 1,911 highered 667 coursera 1,410 digital 562 Edxonline 1,332 university 556 edtech 1,259 open 520 business 1,165 students 518
  15. 15. Top Hashtags
  16. 16. Peak Tweets Num Topic 33 Promotion of MOOC on “Cognitive Technology and its growing importance for business” by David Schatsky, course instructor and senior manager Deloitte LLP. 72 Promotion of Deloitte’s MOOC on 3D printing. 31 Successful Societies (by Princeton University) promoting MOOC on ‘How can Governments Improve Citizen Services and Cabinet Office Coordination.’ 54 Successful Societies promoting MOOC on ‘Making Government work in Hard Places’. 40 Successful Societies promoting MOOC on ‘How Leaders Overcome Governance Challenges’. 53 Successful Societies promoting MOOC on ‘Writing Science of Delivery Case Studies’ 58 NutritionMOOCs promoting MOOC on ‘Nutrition and Health: Micronutrients and Malnutrition’. 182 NutritionMOOCs promoting 2nd part of MOOC on Nutrition and Health from Wageningen University. 30 Promotion of Coursera’s MOOC on ‘Training TESOL Certificate Part 1: Teach English’. 43 Retweet of Quizalizeapp’s tweet ‘How to say Merry Christmas in 77 Languages’.
  17. 17. Sentiment Analysis Avg: 0.095
  18. 18. Sentiment Analysis Avg: 0.095 Exemplar Tweet Sentiment Score @thesiswhisperer I think the #MOOC is providing wonderful supportive pillow of trust & honesty- glad I'm taking part- thank u #survivephd15 6 STUNNING #mathed animations from .@robertghrist in his calculus #MOOC. Beautiful and effective. Kudos. 4 Just discovered a great free #Social Innovation online course, on this cool learning platform - #iVersity #MOOC ~ 4 #ememitalia Teixeira: focusing on dropout as a problem to criticize #MOOC education is a conceptual mistake -4 CloudComputingApplications - definitely the worst @coursera #MOOC I've ever taken. Irrelevant videos & useless tuts #unenrolled -3 Exemplar Tweets with Strong Sentiment
  19. 19. Conceptualizing Networks Communication types (Brunns & Stieglitz, 2014) • Annunciative • Conversational • Disseminative Bruns, Axel & Stieglitz, Stefan (2014) Metrics for Understanding Communication on Twitter. In Weller, Katrin, Bruns, Axel, Burgess, Jean, Mahrt, Merja, & Puschmann, Cornelius (Eds.) Twitter and Society. Peter Lang, New York, pp. 69-82.
  20. 20. Conceptualizing the network Information network or social network? (Myers, Sharma, Gupta & Lin, 2014) Myers, S. A., Sharma, A., Gupta, P., & Lin, J. (2014). Information network or social network?: the structure of the twitter follow graph. In Proceedings of the 23rd International Conference on World Wide Web (pp. 493-498). ACM.
  21. 21. Key Hubs (based on follows) Screen Name BC Screen Name BC Screen Name BC mooc24 66,620 openSAP 842 CourseBuffet 118 NutritionMOOC s 52,116 UCTMOOCs 689 PythonDaily 106 EUmoocs 24,171 openHPI 499 OpenClassrooms 74 tleerwerk 14,182 MIT 443 EducationDive 64 juandoming 4,141 Plusacumen 435 Acumen 50 Mirimi 3,043 Hubert_edu 390 iversity 2,715 CircularX 330 FutureLearn 1,844 ColumbiaScience 325 nancyrubin 1,614 KristerSvensson 192 MOOCFactory 900 Drchuck 167.50
  22. 22. Key Hubs (based on @replies) Screen Name BC Screen Name BC Screen Name BC CraigTaylor74 261 Diando70 16 Judyfranks 3 LearnKotch 209 Yishaym 15 juandoming 3 NUsocialmktg 173 AleksejHeinze 12 AdrianaGWilde 3 Kiwirip [Peter Mellow] 168 TESSIndia 10 catspyjamasnz 3 RandyHlavac 138 DarcoJansen 9 culturalprovoca 3 LHTL_MOOC 109 Esrimooc 6 zaidlearn 80 ECOmooc 6 MdCplus 55 EUmoocs 4 MGCleve 48 KR_Barker 4 edXOnline 34 mbrownz 4
  23. 23. Future work • What can we learn from MOOC hashtags?
  24. 24. Questions? Go raibh maith agaibh @eam0