Dynamic Pricing for Energy: What are we so afraid of?

587 views

Published on

Melanie Wemple, Research Associate at E Source, took 5 minutes on stage at Absinthe House in Boulder, CO to present with auto-advancing slides every 15 seconds. Her presentation, "Dynamic Pricing for Energy: What are we so afraid of?" surprised the crowd of over 200 local energy professionals at the inaugural switch~ event, when she turned a seemingly mundane topic into a crowd hit.

For more information: http://www.esource.com/public/products/frs_edrp.asp

More about Melanie: http://www.esource.com/staff_bio/melanie_wemple

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
587
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Time-Based Gasoline Prices
  • Dynamic Pricing for Energy: What are we so afraid of?

    1. 1. Dynamic Pricing for Energy What are we so afraid of? Melanie Wemple Research Associate, E Source SWITCHwww.esource.com Tuesday, March 6, 2012
    2. 2. The Situation Source: TreeFrogTreks.com2 www.esource.com || © 2011 E Source
    3. 3. The Problem Source: The VisionHelp Blog Price of Electricity Throughout the Day 15 Cents per kWh 12 9 6 3 0 3am 6am 9am Noon 3pm 6pm 9pm Midnight Time of Day3 www.esource.com || © 2011 E Source
    4. 4. The Problem ≠ 2 pm 10pm4 www.esource.com || © 2011 E Source
    5. 5. The Problem5 www.esource.com || © 2011 E Source
    6. 6. The Solution Price of Electricity Throughout the Day 15 Cents per kWh 12 9 6 3 0 Time of Day6 www.esource.com || © 2011 E Source
    7. 7. The Solution Source: Mark Stivers7 www.esource.com || © 2011 E Source
    8. 8. 8 www.esource.com || © 2011 E Source
    9. 9. 9 www.esource.com || © 2011 E Source
    10. 10. Flying Sources: Bing Travel & Kayak10 www.esource.com || © 2011 E Source
    11. 11. Parking Source: Sfpark.org11 www.esource.com || © 2011 E Source
    12. 12. Driving Source: Department of Transportation & Transportation Alternatives12 www.esource.com || © 2011 E Source
    13. 13. Sporting Events Source: Major League Baseball13 www.esource.com || © 2011 E Source
    14. 14. Concerts Source: Ticketmaster/Live Nation14 www.esource.com || © 2011 E Source
    15. 15. Coca-Cola Source: TechnaBob.com15 www.esource.com || © 2011 E Source
    16. 16. What’s next? Dynamic Pricing for Gasoline Monday - Friday Weekends & Holidays $4.15 $4.00 Price per Gallon $3.85 $3.70 $3.55 $3.40 $3.25 $3.10 $2.95 $2.80 $2.65 $2.50 Time of Day16 www.esource.com || © 2011 E Source
    17. 17. Source: shirt.woot.com17 www.esource.com || © 2011 E Source
    18. 18. What’s next?18 www.esource.com || © 2011 E Source
    19. 19. 19 www.esource.com || © 2011 E Source
    20. 20. For More Information Melanie Wemple Research Associate, E Source 303-345-9149 melanie_wemple@esource.com Have a question? Ask our experts: www.esource.com/question20 www.esource.com || © 2011 E Source

    ×