Oomen - Waisda @EUscreen Mykonos

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Oomen - Waisda @EUscreen Mykonos

  1. 1. Euscreen workshop<br />AudiovisualHeritage and Participatory Culture<br />Johan Oomen<br />Sound and Vision / Vrije Universiteit Amsterdam<br />
  2. 2. “In the end, the crowdstillrules.  To be smart at the top, the system has to be smart all the waythrough.” (Surowiecki , 2004)<br />
  3. 3. www.waisda.nl<br />Inspiredby the work of Luis vonAhn (amongothers)<br />The goal of the game is consensus betweenplayers (whichalsoworks as filter)<br />Fun and competition as motivation<br />Almost 600 hours of material / 2.400+ items<br />
  4. 4. ESP Game and steve.museum<br />
  5. 5. Why?<br />Bridging the semantic gap<br />Add more (+ fine grained) knowledge<br />Time-related metadata (inter-video search)<br />Role in workprocesses of the future<br />Interactionbetween the archive /broadcaster and the public<br />160k people are volunteering in CH in the Netherlands (win-win)<br />
  6. 6.
  7. 7.
  8. 8. Basicrule – players score pointswhentheirtagexactly matches the tagenteredbyanotherplayerwithin 10 seconds<br /> Multiple otherscoringmechanisms to createvarioustagincentives<br />
  9. 9. Traffic<br />Generating a constant flow of traffic is a challenge! Strong partners and links to Waisda? onexternal websites proved important.<br />Example: in October 2009: great boost through Farmer wants a Wife website<br />In one week: <br /><ul><li>Number of tags tripled to 160.000
  10. 10. Number of registeredplayersdoubled to 362</li></li></ul><li>Results(evaluationMay-November 2009)<br />Since the launch in May 2009:<br />44,362 pageviews<br />12,279 visits (3+ min online)<br />555 registeredplayers (butthousands of anonymousplayers!)<br />340,551 tagsadded to 602 items<br />42,068 uniquetags<br />
  11. 11. Results (cont.)<br />Matches Waisda?<br />(= 42,068 uniquetags have matches)<br />Matches GTAA & Cornetto<br />(= 14,493) <br />1/3 of all words are a valid Dutch word<br />
  12. 12. Tagevaluationbydocumentalists<br />Farmer wants a Wife, Westerman’s New World<br />Tagsdescribemainly short segments, and are oftennotveryspecific. Tags do oftennotdescribe programmes as a whole.<br />BUT! Canbesolvedbyapplyingontologyalignment.<br />The WNW tagswere most useful and specific: content of a programmeinfluencestagsspecificity.<br />
  13. 13.
  14. 14. Future: SemanticTagging<br />
  15. 15. twitter: johanoomen<br />joomen@beeldengeluid.nl<br />Promote the use of television content to exploreEurope'srich and diverse culturalhistory. <br />

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