App&web multi channel marketing marc czieslick, app und web multikanalmarketing gmb h (dad2013)

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App&web multi channel marketing marc czieslick, app und web multikanalmarketing gmb h (dad2013)

  1. 1. App&Web  -­‐     Mul%  Channel  Marke%ng   Marc  Czieslick  –  Managing  Director  
  2. 2. MULTICHANNEL  -­‐  ALMOST   EVERY  COMPANY  NEEDS  TO   FIND  AN  ANSWER  FOR  THIS   TREND!   2
  3. 3. Mul%channel  @  Deutsche  Bank   3
  4. 4. Mul%channel  @  Swatch   MARC CZIESLICK SLIDE 4 4
  5. 5. WHY  IS  MULTICHANNEL  SO   DIFFICULT?   5
  6. 6. Mul%channel  challenges   •  •  •  •  A  new  channel  every  day   New  devices  every  month   Changed  user  behaviour   Hard  to  sync  communica%on     cross-­‐channel   6
  7. 7. Mul%channel  challenges   On  new  devices  (every  month)   7
  8. 8. Mul%channel  challenges   Displayed  on  different  screens   8
  9. 9. ..  for  constant  changing  user  behaviour   9
  10. 10. ..un%l  a  new  couch  potatoes  experience   Gartner  Says  85%  of  All  Flat-­‐Panel  TVs  Will  Be   Internet-­‐Connected  Smart  TVs  by  2016.   10
  11. 11. THE  SOLUTION   11
  12. 12. Full  featured  websites…   12
  13. 13. ...  great  mobile  experience  ...   13
  14. 14. ...  op%mized  for  every  device  ...   SLIDE 14 14
  15. 15. ...  even  for  the  „lean  back“  mode  on  your   Smart  TV!   15
  16. 16. ONLINE  DEMO   16
  17. 17. Advantages  of  App&Web   Content  of  your  CMS  website   is  op%mized  for  each  channel.   Create  your  individual  app-­‐ design  without  programming   skills.   No  redundant  content   management  –  save  %me  and   energy  with  App&Web.   Future-­‐ready  and  easy  to   integrate  in  your  architecture   with  the  REST-­‐API.   Roles  and  policies  define   content  access  even  in  your   apps.   Comments,  feedback  and   ra%ngs  stored  via  the  apps  in   the  CMS.   17
  18. 18. App  func%ons  smartphone  /  tablet   Transfer  events  and  contact   details  direct  to  your  mobile   device.   Offline  availability  –  without   internet  connec%on  users   have  access  to  app   informa%on.   Facebook  and  Twieer   integra%on  connects  the  app   to  social  media.   Geo  loca%ons  allow  geo  based   informa%on  and  func%ons.   Galleries  and  (YouTube-­‐)   videos  for  perfect  mul%media   presenta%ons.     PDF  documents  like   brochures  easy  published  in   your  apps.   18
  19. 19. App&Web  as  part  of  a  CXM  plagorm   Smart  AnalyCcs  measures   your  success  in  app  and  web.   RecommendaCon  Service   delivers  personalized   informa%on  to  your  apps.   With  Content  Cockpit  keep   your  (app)  content  under   control.   Search  engines  enables  cross-­‐ channel  discovery  of  content.     19
  20. 20. App-­‐Porgolio   Extension  „AppYourWeb“     iOS  -­‐  Bundle   iPhone   iPad   Android   SmartTV   (TAL)   Windows   Phone  /   Tablet   Samsung,     ...   Win  8   20
  21. 21. REFERENCES   21
  22. 22. Global  Digital  Media  Trendbook  2013   •  support  of  the  full  publica%on   process  from  print  via  web  to   app   •  200  pages  with  500  images   •  editorial  edits  in  the  CMS  with   real-­‐%me  publishing  in  the  app   •  fully  customizable   •  pay  wall  and  offline  support     22
  23. 23. Event  App  „Digital  Architects  2013“   •  •  •  •  •  •  •  •  Agenda   Speakers   Loca%on   Hotel  informa%on   Downloads   Gallery   Social  Media   ...   23
  24. 24. Demo:  „Cologne  mul%-­‐channel“   iPhone,  iPad  and  SmartTV   app  of  the  city  cologne  with     real-­‐%me  updates  and   •  Geo  loca%on   •  Video  integra%on   •  Image  gallery   •  Twieer  import  und  social   media  „share“-­‐func%on   •  News  feed   •  Download  area   •  ...   24
  25. 25. CONTACT   25
  26. 26. Ques%ons?  Contact?  Trial?   App&Web  Mul%kanalmarke%ng  GmbH     Marc  Czieslick   Managing  Director   +49  (0)  69  133  982  93   +49  (0)  176  620  39  127   mc@appandweb.de   26

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