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Content owners have been dealing with the challenges of Big Data and Object Storage long before these terms were coined by skillful marketeers. Trends around file-based infrastructures and platforms, both on-prem and in the cloud, are hot discussion topics these days. Select purpose-built solutions and services are finally coming to maturity and are beginning to make technical and economic sense. Rather than just parking content for the long-term, these active environments leverage globally distributed, best-of-breed infrastructures to serve traditional as well OTT paths to consumers in an elastic fashion. This talk will highlight trends in storage and infrastructures dynamically serving these demanding environments.