Part4 1110 robbie parish etga final

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  • NOTE:\n\nThis page recaps on the delivery dates for the components in slide . Sllde is the opportunity to discuss the Benefits to Industry and the Consumer of each component\n
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  • Part4 1110 robbie parish etga final

    1. 1. Technology Solutions for Tourism Conference 2012 Part 4 - Robbie Parish, Visit Scotland 1
    2. 2. VisitScotland Digital Project – Robbie Parish 2
    3. 3. Contents • 2010/ 11 Brief Summary • The new site and Key Next Steps 3
    4. 4. Recap on Mission 4
    5. 5. Recap On Key Component Deliverables 1. Geo Mapping 2. Extranet System 3. Event Engine 4. Central Relational Database (Database Categorization & Algorithms) 5. Property Management System & Hotel Integration – April onwards 6. New Site Navigation, design and CMS. 7. Shopping Basket 5
    6. 6. Summary of ActivityTask Action (s) Date1 Project Governance and Planning October- December 20102 Terminate with Tiscover December 20103 Tender preparations and Procurement process January – September 20114 User Testing Program January – April 20115 Design and Brand Guideline Creation January – May 20116 Site Integration and Content Migration Planning May 2011- March 2012 (Phase 1)7 D&G Interim Site Design, Partnering and Build January – September 20118 Edinburgh & Lothians Interim Site Design, Partnering and June – November 2011 Build9 D&G Site Launch September 201110 Edinburgh & Lothians Site Launch November 2011 6
    7. 7. Summary of ActivityTask Action (s) Date1 Data Integration and Main Site Build October 2011 – March/ April 20122 First Phase Content Migration (VS.com April 2012 & Regional Lites)3 First Phase Launch of Main Site April 20124 Further Phasing of Main Site (Full April 2012- October Regional Sections, International 2012 Requirements and UT, Golf and Surprise Yourself)5 Internationalisation and further October 2012 – End of phasing 2013 7
    8. 8. VisitScotland.com 8
    9. 9. VisitScotland.com www.edinburgh.org 8
    10. 10. Visitscotland.com – the new site 9
    11. 11. New .com Homepage •Homepage - Current •Homepage- New Visuals 10
    12. 12. User Group Feedback •OJEU advert placed on Public Contracts Portal •February 2011 •53 submissions of interest received. 10 full responses received and assessed •March 2011 •Invitation to Tender; •April 2011 •ITT submissions received and assessed - Note - all Scratch build vendors pulled out at this stage •June 2011 •1st Round Clarification F2F meetings •specific questions to each Vendor ITT submission •June 2011 •2nd Round Clarification F2F meetings •Infrastructure capability/ scalability •Scope for customization in each core component •June 2011 •Final Clarification Questions Issued •IP ownership and licensing •Commission structures •July 2011 •Scoring, Final Procurement Stages and Legal Preparation •August 2011 •Board Approval •August 2011 11
    13. 13. User Group Feedback Geo Mapping
    14. 14. Next StepsTask Action (s) Date1 Database Integration and Main Site October 2011 – April Build 20122 1- Provider Communication and February – April 2012 Training 2- VIC/ QTA and CC training3 First Phase Content Migration- main April 2012 Visitscotland.com website, regional lites and some products.4 First Phase Launch of Main Site April 20125 1- Full Regional Website Integration April 2012- Spring 2- Internationalisation 2013 3- Availability Search 4- Product Site Integrations (e.g. Wildlife, EatScotland, Active, Campaign) 5- Mobile Technologies 13
    15. 15. VS Data System
    16. 16. New Backend System – what it willbring• Improved product listings• Better quality and larger images• Various map options including OS• User friendly Extranet• Self catering Extranet• Quick and easy availability/price editor• Provider Reports
    17. 17. Product Listing Before…
    18. 18. Product Listing After… •Product Page – latest visuals
    19. 19. Mapping Before….
    20. 20. Mapping After….
    21. 21. Extranet
    22. 22. Provider Reports• Number of visits to product listing• Links to providers own website• Emails sent• Location Map views• Added to Shortlist• Bookings
    23. 23. Provider Reports
    24. 24. Summary of Immediate Dates• February 22nd to April – General Communication email detailing key tasks and actions• Early March through to April- Bespoke emails sent with Username, Password and Webinar• All correspondence will include inbound support number for Contact Centre• Priority Groups identified for outbound support calls from Contact Centre from early March to April 2012• Site launches end of April 2012 23
    25. 25. Thank You 24
    26. 26. Technology Solutions for Tourism Conference 2012 Watch videos and find out more about ETAG: www.etag.org.ukFind out about technology exhibitors: www.etagdigitalexhibitorzone.com Audio, video and slidecast production for ETAG by creative content communications company Inner Ear: www.innerear.co.uk

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