My Phone Plays Fetch


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Mobile Devices - Work or Play?

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My Phone Plays Fetch

  1. 1. Mobile Devices – Work or Play?<br />My Phone Plays Fetch<br />By Emese Somogyvari<br />Image by Robert Bejil Photography<br />
  2. 2. Image by Yellow.Cat<br />In 1973, Motorola’s Dr. Martin Cooper walked the streets of New York City while calling rival AT&T’s Bell Labs on the new Motorolamobile phone, in front of reporters<br />
  3. 3. By 2010 there were 5.3 billion mobile subscribers<br />That’s 77% of the world’s population<br />Source: Global Mobile Statistics 2011 – mobiThinking<br />Image by woodleywonderworks<br />
  4. 4. Before 2007, the main functionality of mobile devices was phone and text<br />Not only convenient, but also practical<br />Image by oslay<br />
  5. 5. The appeal <br />of mobile <br />devices grew<br />in 2007 <br />with Apple’s<br />launch of the<br />iPhone<br />Image by Ian’s Shutter Habit<br />
  6. 6. Image by qthomasbower<br />Opening weekend sales of iPhones was nearly half a million<br />And that was before the App Store<br />
  7. 7. Google followed in 2008 with it’s release of Android<br />Image by topgold<br />
  8. 8. The iPhone App Store, and Marketplace for Android users opened in 2008 and 2009 respectively<br />Image by nunnui<br />
  9. 9. Over 10 billion apps have been downloaded to date<br />Games hold their position as the most downloaded app<br />Image by CristianoBetta<br />Source: Global Mobile Statistics 2011 – mobiThinking<br />
  10. 10. Image by JD Hancock<br />This questions the initial appeal of mobile devices: fun or functionality?<br />
  11. 11. Image by J_O_I_D<br />30% of mobile subscribers are <br />SmartPhone users<br />An even smaller percentage of apps are business related<br />Source: Top Ten SmartPhone Market Statistics and Projections – Online Marketing Trends<br />
  12. 12. So what’s really making mobile devices so attractive?<br />Image by webtreats<br />
  13. 13. 60% of time spent on mobile internet is spent on social media sites<br />Source: Staying Ahead by Being Mobile – Ground Truth<br />
  14. 14. Image by Radar Communication<br />Staying connected is now easier than ever<br />
  15. 15. And there’s something for everyone….<br />Image by Mike Licht<br />
  16. 16. Schools are now embracing mobile devices as learning tools<br />Image by mortsan<br />
  17. 17. iPads come naturally to infantsandtoddlers<br />Image by novemberwolf<br />
  18. 18. Image by Incase<br />And now they come in a wide variety of colours<br />
  19. 19. Cell phones have become fashion accessories <br />Image by Ivonne (bijoux and crafts)<br />
  20. 20. It seems as though the “cool and wow” factor is triumphing over convenience and functionality<br />Image by Ralph Hockens<br />
  21. 21. App-athy?<br />1 in 4 apps, once downloaded, are never used again <br />Source: Global Mobile Statistics 2011 – mobiThinking<br />
  22. 22. So then why not go with a basiccell phone?<br />Image by JD Hancock<br />
  23. 23. All images are Creative Commons-licensed requiring attribution and sourced from Flickr<br />Image by Pink Sherbet Photgraphy<br />