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In this presentation, I focus on the circulation through digital media of one such panoptic technology, SCRAM, a waterproof “transdermal alcohol monitoring” anklet in use by courts in 49 states in the US. Photos of celebrities such as Lindsay Lohan, Michelle Rodriguez, and Tracy Morgan wearing the device, frequently referred to as a “ Hollywood’s fashion accessory”, have circulated in the media. SCRAM’s aggressive attempts to infiltrate the “criminal justice market” have been helped by what SCRAM’s CEO refers to as “frequent flyers” such as Lindsay Lohan. When her device detected alcohol use and the courts quickly revoked her probation, this served as a high profile testament to its effectiveness.