The concept of social innovation is a victim of its own success. It is increasingly being used, appropriated, and diffused by a wide range of public and private organisations keen to highlight the social and innovative component of what they do or what they wish to do. Can we blame them? Certainly not, but we must acknowledge
that the recent proliferation of initiatives and organisations with the label social innovation has generated some confusion that we, from academia, should try to address and, hopefully, help to clarify.